You’ve heard about social media recruitment tools. You’ve heard they are great for recruiting because you can reach so many people at once. But you’re not sure which ones to use, and don’t even know where to start. Don’t worry because we’ve got you covered. We’ve created this list of the top 19 social media recruiting tools that will help you hire faster than ever before.
You’re looking for the best social media recruiting tools to attract new hires. We’ve got you covered. See individual tools and websites including: LinkedIn, Facebook, Twitter, Google+, YouTube, and Glassdoor.
Social Mention makes it easy for you to see who is mentioning and interacting with your brand. This could not be easier, just type in the name of your company and click search. Social mention monitors over 80+ social media platforms including Twitter.com, Facebook.com and Google.com.
This allows you to get an insight into the strength of your brand and the reach of your social efforts. Social Mention also allows you to source top keywords, hashtags and users. In order to stay on top of your brand mentions, utilise the RSS feed of your company’s mentions.
Sprout Social allows you to strengthen your ability to respond to messages and resolve problems across multiple platforms. This tool allows you to track keywords and hashtags, as well as join conversations on events and new trends.
With Sprout Social you can also schedule and publish future content on multiple social media platforms with a single click. Using a tool such as this allows you to optimise your audience reach while creating and engaging in a growing community of potential candidates.
Hootsuite is the most commonly used and well-known tool on the market. Hootsuite offers multiple versions for all types of users, whether you are using it for your own blog or for your business enterprise. This tool allows you to manage and monitor all social media platforms by scheduling future posts.
Analytic tools are vital when measuring reach and performance. Recruiters must utilize their analytics to evaluate their social media efforts and examine what’s working and make changes wherever necessary. With its easy to use column-based dashboard and geographical search, it really is the ultimate recruiter friendly tool.
Sysomos provides great social media analytic tools for any business. Sysomos meaning “everything together” in Greek allows you to collect and manage all data and information from multiple social media networks. It also provides the ability to broaden reach with users, influencers and new trends.
This tool provides you with the insight and tools necessary to measure your social media performance, thus being clued in on what is grabbing the attention of your followers and what is not. Listen to ongoing conversations which matter most to your company, analysing the tone of these conversations and identify the various opinions. Sysomos allows you to measure and maximise the impact of your social media efforts and campaigns to those who matter most to your company.
Being one of the first social media analytic tools, Google Analytics is still standing tall in terms of measuring and analysing statistics for search engine optimisation. Google Analytics provides you with a never ending amount of data that simplifies the ever challenging task of measuring your social media performance. It also monitors which keywords are bringing the most traffic to your social media channels.
You gain a great insight into the type of visitors you get, whether that be new or returning visitors. This information, in turn, allows you to set up new campaigns or dedicate particular sections of your social media strategy to your new or returning visitors. Google Analytics is great for recruiters as it allows you to keep on top of where your candidates are coming from and which content is performing best with your audience in specific geographical areas.
I’m not a fan of LinkedIn Recruiter; I personally find it quite user-unfriendly and extremely expensive, however, I know many recruiters see the value in it – so it’s worth a mention!
(I like to keep as unbiased an approach as possible!)
With more than 460 million users, most of them with up-to-date job descriptions, LinkedIn is a fairly effective tool for forward-thinking recruiters who want to build a watertight pipeline of talent.
You can search for specialist skills and reach out to candidates individually or en masse and then save your searches and LinkedIn will automatically inform you of new candidates.
It has a basic CRM back-end that means you can keep your leads in order and approach your top five candidates as a position becomes available, rather than taking the best candidate who responded to your advert.
It’s definitely a proactive approach to recruitment, rather than reactive.
For some more details; check out this article: Use LinkedIn for Recruiting Employees.
BranchOut essentially lets you turn Facebook into LinkedIn. You can overlay employer information over Facebook profiles, so you can search by name, employment history, and more. it gives you a much wider net when it comes to looking for new recruits.
Consider trialing some of the following to give you a helping hand:
You’ll soon see your engagement rates increasing.
Paper Fellows is unique as it fosters a community that cares about writing. As such, they’re a great place to go if you want to consult with a writer about your job postings. They’ll help you write a post that will get you the person you need.
This tool lives in your Gmail inbox, and is invaluable when you’re talking to several potential new hires at once. The software allows you to track the people you’re talking to, so you never lose emails and always know where you are with everyone you’re interested in.
It can be difficult to describe all of the great social media recruiting tools out there. Tools that do things like help you find candidates, manage your job listings, or improve your employer brand are popping up all the time. However, it’s hard for people struggling to fill roles to keep track of them all!