Best Social Media Reporting Tools 2022

Gone are the days of manually scrolling through Facebook and Twitter to find what’s being said about you, or manually packaging your statistics to give to clients. Best Social Media Reporting Tools 2022 will do those things for you, as well as tell you how many people have been viewing and reading your posts and tweets and how quickly people reply (if they do).

These best and free social media reporting tools and tools to download Twitter data were used by thousands of organizations, brands and individuals in the past year. They include some of the features that will help you organize and filter your data. In addition, there are plenty of paid options available with a range of prices. If you use any of these tools, please let us know about your experience in the comments at the bottom of this article.

 Sprout Social

Free trial: 30 days

All-in-one tool that mainly serves for social media management. It includes channels like Twitter, LinkedIn, Pinterest, Facebook, and Instagram. 

Sprout social is built for business – team and task-oriented. In addition to curating and publishing content, the platform is equipped with social media analysis tools and a social listening module – both of which are very helpful when creating a social media brand audit. 

sprout social

 Hootsuite

Free trial: 30 days

Besides the social media management tools, Hootsuite is one of the social media audit tools that offers insightful performance analysis reports. The platform can be used by the whole team and connects all social accounts within the app. 

Hootsuite’s analytics tool evaluates channel performance, providing valuable demographic data that further aids social media marketing strategy planning. 

 HubSpot

With HubSpot’s analytics tools you can tie social media performance to business and revenue growth. Whether publishing directly through HubSpot, or publishing using other tools or while on the go, you’ll be able to report on the success of your social strategy across every channel. You can also compare the performance of multiple social channels to measure campaign performance.

HubSpot’s social analytics tools offer expansive graphs and visuals that break down the numbers by specific platform features, like audience, session lengths, and impressions.

hubspot analytics tool

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What’s important to highlight is that HubSpot’s social analytics tools is part of HubSpot’s Marking Hub, their all-in-one inbound marketing software. This means that using the platform you’ll have insight into the entire customer journey, not only social media-specific metrics. You’ll be able to see which marketing tactics are working best for your business, how are they impacting your bottom line, and learn about your social media campaigns ROI.

That makes HubSpot an excellent choice for businesses whose marketing teams want to keep all campaign functions in one place.

 TapInfluence

The boom of influencer marketing has created a need for social media tools specifically tailored for influencer campaigns.

Enter TapInfluence, an analytics platform which removes many of the “what-ifs” related to influencer marketing. This includes metrics such as reach, engagement rate and the potential price tag behind any given influencer.

In short, TapInfluence highlights relevant influencer metrics in black and white so brands can better understand whether or not a potential relationship makes sense prior to outreach.

TapInfluence provides eye-opening insights regarding an influencer's reach and engagement rate

Influencer campaigns shouldn’t be a black hole of ROI. In addition to individual influencer metrics, the platform also measures the performance of overall campaigns against industry benchmarks.

TapInfluence's reporting compares your brand's influencer campaigns to industry benchmarks

 Iconosquare

This social media reporting tool is great for those who want to leverage Twitter analytics, Instagram insights, or use Facebook for marketing. The best part is that they have different analytics and reporting solutions that are targeted towards small businesses, enterprises, and agencies.

Key Features

  • Built-in scheduler with features like user tagging, geolocation, and more
  • Get access to insightful industry benchmarks
  • Get XLS and PDF reports
  • Option to get company branded reports
  • Option to track tags and mentions

Pricing

  • 14-day free trial
  • Pro Plan: $59/month
  • Advanced Plan: $99/month
  • Enterprise Plan: $179/month

Pros

  • Option to get daily, weekly, monthly, and quarterly reports
  • Option to track posts based on location
  • Free tools for profile audits and comment picking

Cons

  • Promoted post analytics don’t include video and Carousel views

Tool Level

  • Beginner to Advanced

Pro Tip: For great campaign reporting, use their albums and labels. They can help you create categories and organize your campaigns better.

 Zoho Social

This social media reporting tool wants to make it easy for you to manage your social media presence across different platforms. Its monitoring and reporting features are designed to help small agencies, remote teams, and even individuals.

Key Features

  • Provides detailed target audience insights, engagement, and performance summary
  • Enables you to create tailor-made reports for different social channels
  • Gives you the option to get agency-branded reports
  • Allows you to schedule reports and decide on a frequency
  • Gives you the ability to create a listening column to track brand mentions

Pricing

  • 15-day free trial
  • Standard Plan: $15/month
  • Professional Plan: $40/month
  • Premium Plan: $65/month

Pros

  • Ability to customize data ranges for social media analytics reports
  • Ability to automate reports to be sent on a daily, weekly, or monthly basis

Cons

  • Need an option to adjust post sizes based on platform requirements

Tool Level

  • Beginner to Advanced

Pro Tip: Use Zoho Social to analyze audience sentiment by comparing positive and negative feedback using their special performance tracking option.

Klipfolio

Klipfolio uses a real-time dashboard software program to combine different functions, formulas, and data modeling. This, in turn, can help you build more actionable reports for your business.

Key Features

  • Provides detailed brand audience, engagement, and performance summary
  • Enables you to create tailor-made reports for different social channels
  • Gives you the option to get agency-branded reports
  • Allows you to schedule reports and decide on a frequency
  • Gives you the ability to create a listening column to track brand mentions

Pricing

  • 14-day free trial
  • Publish Plan: $70/month
  • Grow Plan: $142/month
  • Team Plan: $284/month
  • Team+ Plan: $570/month

Pros

  • Offers multiple chart options for reporting

Cons

  • The learning curve can be steep for some people

Tool Level

  • Beginner to Advanced

Pro Tip: Get a complete idea of your clients’ performance and engagement on Klipfolio by integrating platforms like Google Analytics and HubSpot.

 BuzzSumo

Although not strictly a social tool, BuzzSumo is an awesome resource for analyzing the social engagement of any given piece of content.

If you want to see how many shares your latest blog post received on Facebook, Twitter or Pinterest, BuzzSumo can provide you with that data. You can also monitor the performance of content competing for relevant industry keywords, allowing you to see how your content marketing campaigns are stacking up against the competition.

BuzzSumo's analytics examine top-performing content for specific keywords

Social media remains one of the top distribution channels for content. By analyzing social shares, you can see which types of posts receive the most engagement and use that data to inform your own content strategy. BuzzSumo can also help you understand variables in top-performing content such as length, publish date and headline type.

Conclusion

Work smarter. Social media is a critical channel for most brands, but staying on top of it can be overwhelming. This resource brings you up to speed on the best social media reporting tools to help you analyze the data and achieve the insights only available from advanced reporting capabilities.

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