The best social media reporting tools of 2015 will enable you to easily track and report on social media campaigns. Some of these social media reporting tools are ready to go out of the box, while others might require a bit more customization on your end. Our top 5 list takes all of this into account and allows you to see what is available for any type of company looking to make reporting simpler.
We have developed a list of our best reporting tools for social media with handpicked selections of the most useful features in the reports to help you decide with ease.
This one is our favorite because, duh!
Sociality.io is a social media management platform suitable for digital agencies with big social media teams.
Apart from regular scheduling tools, Sociality.io has multi-level access levels with a view and edit permissions, a unified inbox for all social media engagement, and most importantly one of the most advanced analytics modules.
Social Media Competitor Analysis lets you see all your selected competitors on one report which allows you to make more accurate decisions and keep track of your market trends. The tool allows you to compare up to 15 competitor pages at once, while you can add an unlimited number of competitor pages on YouTube, Facebook, Instagram, and Twitter.
Using the Report module, you can export instant reports of all accounts as PowerPoint or Excel files.
With detailed fan, reach, and engagement analysis, you can increase your performance and develop a more engaging content strategy. Tooltips, team activity measurements, historical data, and much more are available here!
With its starting price being as little as $15/Month and the complimentary 14-day long free trial service, you might as well see why brands like WPP, Tribal Worldwide, Isobar, Ogilvy, ING Bank, and Havas prefer Sociality!
If you’re not new to social media management, it’s impossible not to hear about Hootsuite. As one of the pioneers and a market leader for a very long time now, Hootsuite focuses on small and medium-sized businesses and enterprises. With over 18 million users worldwide, it is the most widely used platform for managing social media.
Hootsuite has many features, from analytics to assignments to contacts to the app directory. You get an overview of key metrics, unlimited real-time reports, and team performance measurement with its analytics tool across all social platforms. From over 200 metrics, you customize reports and export them in PDF, Excel, or PPT formats.
By the way, Hootsuite University, which includes many tutorials and certificate programs, gives you extended lessons such as Social ROI and Value Analysis, Advanced Social Media Strategy, and training for specific sectors like health care, financial institutions, advocacy, and more.
With its starting price being $19.99 /mo and a 30-day free trial period, you might want to jump and see what it has to offer!
Buffer has three main tools and many extensions to make your life as a social media manager.
If your main goal is to build your audience and grow your brand in the world of social media, you’ll need Buffer Publish. The tool lets you plan, schedule, and publish content for Instagram, FB, Twitter, Pinterest, and LinkedIn on a straightforward dashboard. You get to work simultaneously with your teammates for approvals and revisions. With its starting price being $15 / Month for Pro, you can also pick either Premium or Business Plan depending on your team’s and brand’s needs.
Buffer Reply is preferred if you focus on customer service on social media. Checking inbox, answering questions has never been easy! On Buffer Reply, you can reply to all your social conversations and support requests across IG, Facebook, and Twitter from one collaborative team inbox. Plus, you can assign conversations to the right person on your team, see who else is viewing a conversation, and drop-down notes for your team to see for future reference. Automated and saved replies, shortcuts, and priority tagging are also super helpful. Buffer Reply gives you a comprehensive and extended report to see volume, response times, and your team’s productivity in CSV format to measure your customer service performance.
Buffer Analyze is their FB and IG analytics tool. To better understand your audience demographics, account analytics, story & post analytics, your ‘top’ posts, and more, Buffer Analyze is the way to go! Again on one single dashboard, you track your FB and IG performance and create reports.
Sprout Social is a comprehensive social media management and monitoring tool that provides a host of enterprise-level options. Its cross-channel social listening features you perform a contextual and qualitative analysis of topics, hashtags, and keywords. You can tell how your content is performing on various social networks from its visual and intuitive reports.
3 cool features:
- Analyze paid campaign performance across networks
- Get group report of your social media profiles
- Analyze your team’s performance (task performance, response rates, etc.)
Social media channels:
What analytics you get for free:
- All features for 30 days
- Report builder
- Reports for each social media channel
- Reports for internal team performance
Paid options: $99, $149, and $249 per month
Socialbakers’ social media management tool analyzes your social channels. It benchmarks their performances, according to which you can create more original content, set better advertising strategies, make decisions based on their AI recommendations, calculate ROI, and predict future engagement.
With their Audience Analytics tool, you simplify your audience research with an AI-driven platform. You can post your social media channels from a straightforward interface and manage your content across multiple profiles in one collaborative calendar with your teammates. Within seconds, you will see suitable online persona profiles for your business based on your own digital and social media data. You are also set to see your audience evolve.
Content Analytics tool will help you to dive into AI-driven Content Hub to get insights and analysis from across all digital channels to help you create engaging and loving content. The Social Media Analytics tool will help you make FB to IG comparisons to see how your strategy compares to your main rival or top 10 look-a-like pages. Your report can be saved and shared in PPTX, XLS, or PDF formats.
Apart from their social media management and monitoring tools, they offer solutions in audience & influencer engagement, content intelligence, community management, and social media marketing suite.
Each month we update the list of tools that help you report on social media, both from blogs and from Twitter. They’re listed in no particular order, but there are a few “must have” tools that we always include. Happy reporting!