Best Social Media Research Tools

The best social media research tools across the web. Easy to read list of analytic tracking, analysis, trend data collection tools. Just bookmark the page and use it as a reference for your online research project.

Whether you’re a seasoned analyst or a social-media newbie, conducting research on social media sites is easier than ever before. Today’s top social-media research tools offer flexible options that fit every budget and every level of experience.          

 Keyhole

Keyhole helps you monitor your Twitter and Instagram accounts – you can look at keywords, hashtags, URLs, and usernames. You can both see data in real-time and historical information, while you can also view heat maps that show you activity levels in certain parts of the world.

12 of the Best Social Media Monitoring Tools to Consider | Social Media Today

Hootsuite

What does it monitor?: all major social platforms.

Arguably the easiest social monitoring tool to use on this list, Hootsuite’s customizable search streams will monitor any social platform you like so that you can see what’s going on at a glance. Zero in on essential topics, trends, and social profiles based on keywords, hashtags, locations, and specific users.

Hootsuite streams set up for social media monitoring of hashtags

 Surveybot 

Surveybot is the ultimate social media research tool, especially for hardcore Facebook users. Surveybot is essentially a survey software that helps you conduct your social media research in both Facebook and Facebook Workplace.

Usually, the survey that you post on Facebook may not help procure a good response rate. This is mainly because of the fact that the moment the user clicks on the survey he/she is redirected to another page, forcing them to leave the comfort of the platform. Most of the respondents opt out of the survey when this happens.

With Surveybot you don’t have to worry about such an occurrence. The chat-like surveys can be filled in the Messenger App itself without the need of redirecting the respondent to another page. This will naturally increase the number of responses to your research survey. You don’t need to stop there. 

You can even post the survey on Facebook and boost it, so that it reaches more users, thereby bringing a significant increase in the response rates.

Surveybot also lets you build your own audience panel with the users who took your surveys earlier. This social media research tool can be the best companion, particularly for researchers and professors who conduct their research based on popular opinions.

Pros 

  • Intuitive UI
  • Robust Analytics

Cons

  • Comparatively young as a platform 
  • Constant updating with demanded features

Pricing:

First 50 responses are free. Paid plan starts at $6 for 100 responses per month.

 Sprout Social

Sprout Social is a highly intuitive social media research tool that helps you gain the most reliable analytical data across various social networks. 

From Facebook page impressions to Instagram follower count to Linkedin Engagement, Sprout Social has got you covered. You can get detailed information about your performance on a single social media platform or even compare the results of a platform with various other social media platforms. 

You are also eligible to collect and share data about your social media metrics through easy-to-use, presentation-ready reports of Sprout Social. What’s more?! You can even analyze your competitor’s activity through the tool!

Pros 

  • User friendly
  • Intuitive Reports

Cons

  • Steep pricing
  • Limited analytics

Pricing:

Plans start at $99 per user per month

Agora Pulse

Discover what people are really saying about your business

Description: Agora Pulse is also an all-in-one social media management tool, which comes with scheduling, monitoring, engagement, and analytics features.

Its inbox collects all your social media mentions while its listening feature allows you to search for keywords, URL, and handle on Twitter. Agora Pulse also allows you to monitor comments on your Facebook and Instagram ads.

Platforms supported: Twitter, Facebook, Instagram, and YouTube

Prices: Free, $79 per month, $159 per month, plus enterprise options

 Zoho Social

Social media management software for growing businesses

Zoho Social

Description: Zoho Social is a social media management dashboard where you can publish and schedule posts, monitor social activities, analyze your social media performance.

In the Zoho Social dashboard, you’ll get real-time updates of how people are interacting with your brands. I find this great for events, where I might want to monitor related social media posts and engage with the attendees.

Platforms supported: Twitter, Facebook, Instagram, LinkedIn, and Google+

Prices: Free, $10 per month, $50 per month, $1,000 per year, and $1,500 per year

Brand24

Smart social media monitoring for businesses of all sizes

Brand24

Description: Brand24 is a powerful yet affordable tool for those who want to dive deep into social media monitoring. Besides the major social media platforms, Brand24 also monitors blogs, forums, and other sites for mentions of your brand.

Apart from collecting your mentions and allowing you to reply, Brand24 analyzes your social media reach, interactions, sentiment, and more.

Platforms supported: Twitter, Facebook, Instagram, blogs, forums, and more

Prices: $49 per month, $99 per month, and $399 per month

Curalate

More and more brands are trying their hands at direct social selling.

Platforms such as Curalate serve as a hybrid storefront and analytics tool for companies looking to maximize their sales from Instagram

Chances are you’ve seen a branded or unbranded “Like2Buy” link in the wild. Major brands like Bose take advantage of Curalate for social sales – take a peek at their Instagram bio.

Bose uses Curalate's Like2Buy link to drive Instagram sales

Upon clicking through, we’re led to a social storefront where users can shop directly.

Curalate makes it easier for users to buy directly from Instagram

Curalate’s platform empowers businesses to understand which products score the most clicks and sales. This can directly inform your future campaigns and product strategy as you learn which sort of posts click with customers.

Additionally, Curalate tracks product tags and mentions, making it a cinch to spot and analyze the performance of user-generated content campaigns.

Curalate tracks the performance of products sold from social media

 Mention

Media monitoring made simple

Mention

Description: Mention is more than just a monitoring tool for social media; it also monitors mentions of your brand across the web such as on Yelp, Booking.com, Tripadvisor, and Amazon. On its custom company plan, you can get in-depth insights and reports of your brand mentions.

If you connect your social media profiles to Mention, you can reply mentions directly within Mention. (You can even add a Buffer account and schedule your social media posts.)

Platforms supported: Twitter, Facebook, Instagram, blogs, forums, and more

Prices: $29 per month, $99 per month, and enterprise pricing


Conclusion

A research tool that helps you to easily analyze social media posts for brand mentions, hashtags, location, sentiment, gender and influencers. Available for Twitter, Instagram and Facebook.”

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