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Best Social Media Scheduling App for Small Business

Create, manage and schedule your social media posts across all your social media channels, including Facebook, Twitter, LinkedIn and Google+ with this top small business app. With best-in-class social scheduling for small business, you’ll boost your customer engagement with easy to use templates, scheduling reminders and more.

Social Report is a social media scheduling and management tool designed for small business. Social Report helps you work smarter by automating your posting across the most popular social networks.

Sprout Social


We chose Sprout Social as our best overall due to the platform’s usability, publishing features, and analytics across all major social media platforms. This provider also offers one of the longest free trials in the business.Pros

  • Excellent user dashboard lets you manage your social networks in one place
  • Utilize Social Media Optimization tools
  • Analytics and reports help you manage your user engagement and return on investment (ROI)
  • Scheduling tools make creating posts a breeze
  • Free 30-day trial

Cons

  • Expensive standard plan
  • Limits to how many social profiles you can manage

We chose Sprout Social as the best option for businesses based on the array of scheduling tools and analytics they offer, their mobile app for iOS and Android, and their paid promotion tools to help you expertly boost Meta posts. One major benefit you get with Sprout Social is a 30-day free trial with any of their plans. If you’re unsure of the value of this software, this free trial gives you a full month to try it out. 

This software currently supports all the major social media platforms, including Meta, Twitter, Instagram, Google+, LinkedIn, and Pinterest, making it an excellent choice for all-in-one management. There are three paid plans to choose from:

  • Standard: $89 per month
  • Professional: $149 per month
  • Advanced: $249 per month.

Sprout Social says their Professional plan is most popular since it lets you manage up to 10 social media accounts in one place. It also comes with an all-in-one social box, social content calendar, response rate and time analysis reports, analysis tools for Twitter hashtags, and plenty more valuable tools. With any of their plans, you also get a mobile app to manage your social media accounts on the go. 

The Standard plan includes many of the features of the Professional plan, yet you can only manage up to five social profiles if you choose this option.

 Socialoomph

socialoomph scheduling for social media

Socialoomph provides some excellent scheduling and queuing power but is less user-friendly than much of the competition. As a result, it is particularly suitable for social media managers with above-average computing and coding skills.

Connecting Facebook and LinkedIn accounts to Socialoomph can be a mission. You effectively have to write a Facebook (or LinkedIn) application and have it approved by a development team at the relevant social network. However, connecting to Twitter is much easier and is as automated as many of the other social scheduling managers.

Socialoomph also has one notable omission from its scheduling roster – there is no mention of Instagram. On the other hand, you can use it to schedule many lesser-catered-for channels, such as Pinterest, Discord, Mastodon, Reddit, StockTwits, and blogs (Shopify / Tumblr / WordPress.com / WordPress.org). You can even use webhooks to automatically create social and blog posts from services such as IFTTT.

If you run social accounts for clients, you can smoothly run everything from one account, yet can also partition each clients’ accounts if you prefer. You can easily ensure that the right team members receive the correct privileges for each social account.

Socialoomph uses queues well. You have multiple ways to automatically fill up “never-go-dry” queues for each social account. 

Hootsuite


Hootsuite earns high rankings for its tracking tools and analytics. This software lets you analyze trends and engagement in real-time. Their analytics tools extend to both regular posting and social media ads.Pros

  • Professional plans start at just $49 per month
  • Free plan available
  • Connects with 20+ social networks
  • 30-day trial available

Cons

  • Some analytics reports are at an additional cost
  • Plans can be costly if you have a lot of social profiles or spend a considerable sum on ads each month
  • Free plans have limited tools

Hootsuite made our ranking as best for analytics because they offer some of the most comprehensive analytics and social media tracking tools on the market today, including customizable reports and team productivity reporting.

While paying more for detailed analytics and reporting can cause the cost of Hootsuite to swell, having access to this information can be crucial for businesses that rely on social media for the bulk of their marketing efforts.

Hootsuite has four paid options:

  • Professional: $49 per month
  • Team: $129 per month
  • Business: $599 per month
  • Enterprise: Varies (it’s for larger or more complex institutions)

The starter Professional plan can be a good option for small businesses because it allows you to manage 10 social profiles in one place. You also get unlimited scheduling, although you’re limited to one user. The Team plan is available for up to three users, and you can manage up to 20 social profiles in one place.

Note that all plans from Hootsuite come with unlimited scheduled messages, unlimited auto-scheduling, a publishing calendar, a social inbox, and plenty of other tools. You can also try two of Hootsuite’s four plans free for 30 days, which is a major benefit if you prefer to try before you buy.

SocialPilot

social pilot social media scheduling

SocialPilot offers plans ranging from Professional at $30/mo up to Agency at $150/mo, although you can save 15% by taking out an annual plan. SocialPilot has an advantage over many of these competing apps because they let you sign up more social media accounts at each pricing tier. For example, with the lowest level Professional plan, you can sign up ten social accounts, and agencies can sign up 75 accounts. SocialPilot stresses that this should enable you to post all your updates without ever worrying about running out of limits.

SocialPilot’s interface is simple, clean, and very organized. For example, you can sort each account into relevant groups (by channel, by client, etc.) This makes posting to multiple channels particularly easy, as you set up a group of social channels that you regularly post to together. Then, just select the group, and your post will go where you want it to. 

One significant change since we wrote our review on SocialPilot is that it now supports Instagram Direct Publishing. You can manage multiple accounts and directly publish posts on all of them. You can also schedule and publish the first comment along with all your Instagram posts. In addition, you can add hashtags in your first comment to give your post a broad reach while conveniently staying away from the message you want to convey. 

SocialPilot also now lets you create and Schedule multiple videos on TikTok. You can seamlessly schedule videos for multiple TikTok accounts by setting up an individual posting schedule.

Iconosquare

If you’re an analytics buff, Iconosquare is the social media scheduling tool for you. Iconosquare gives users access to a powerful social media publishing tool that will allow you to plan all types of content easily.

Iconosquare Homepage

The calendar is perfect for planning visual content for platforms like Instagram as you can see a snapshot of the post within the calendar. You can even schedule stories and carousel posts using Iconosquare. You can also upload posts in bulk and preview how your feed will look once your scheduled posts are published, which is particularly useful for Instagram marketers.

However, Iconosquare really shines when it comes to analytics. You can use Iconosquare to measure advanced social media metrics including reach, impressions, and engagement rates. In fact, you can even track metrics for Instagram Stories.

You can also use Iconosquare to keep a close eye on social media tags and mentions. In addition to all this, you can set up automations to create social media analytics reports in just 3 minutes. Overall, it’s the perfect tool for businesses that want a scheduler with additional analytics features.

Pricing: Plans start from $45/month (billed annually)

Conclusion

Our team added hundreds of features to this app so that you can spend less time managing social media and more time running your business.

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