Discover the best social media scheduling tools 2020, including the top tools reviewed by industry experts, in this in-depth report.
There are thousands of excellent social media scheduling tools available on the market today. Thankfully, we’ve done the research and found the best ones as shown below. Many social media scheduling tools will be centered around Instagram and Facebook, but many also work for Twitter, LinkedIn, Pinterest, and other platforms.
ContentCal is the ultimate content calendar and social media scheduling platform that helps thousands of individuals, businesses, and agencies with their content planning and social media. The platform also defines user permissions and streamline the approval process, manage multiple accounts in one centralized location, and communicate and collaborate with your team on upcoming content. With ContentCal Analytics and Respond you can also keep tabs on content performance and learn how to improve for the future.
Features of ContentCal include social media post scheduling, keyword filtering, collaboration, feedback analysis, reporting, project management, and more. Content creators can use the application to design visual content by modifying the layout and adding a header color and personalized logo. Additionally, employees can create and store posts as drafts, receive feedback from collaborators, and preview posts before publishing.
You’re able to save time, collaborate with team members or clients, and create even better social media content. This platform is perfect for agencies, distributed organizations, or anyone who needs to manage and participate in multiple social media accounts. It could not be any easier, which is perfect for teams with varying degrees of ability. And, the ability to create custom workflows and approvals that reflect your unique governance plan is unmatched. Not only is ContentCal well priced but it is also one of the leading social media schedulers in the market today.
SocialBee is a powerful social media scheduling platform that goes beyond scheduling and includes features like competitor research.
Since they’re an early-stage startup, they have quite an extensive product roadmap, which means their focus is on rolling out new features. While the more established tools tend to slow down on adding new features.
But for now, their main scheduling feature revolves around category-based evergreen posting. When you schedule posts in different categories, it creates a balanced mix of various types of content. For example, you could have categories for curated content, industry news, and self-promotional topics.
Taking this one stage further, you can recycle your top-performing evergreen content to save time scheduling the same posts again and again. Select which categories you want to be evergreen and SocialBee handles the rest.
Staying with the evergreen functionality, SocialBee also lets you set posts to expire on a specific date – e.g. end Christmas posts on 25 December – or set posts to expire after a specific number of times – e.g. stop posting after three times.
SocialBee’s standout scheduling features:
- Create a balanced mix of content with category-based scheduling.
- Save time with evergreen posting.
- See all scheduled posts in the visual calendar.
- Preview each scheduled post before publishing.
- Book concierge services to help with social media management tasks.
SocialBee has a choice of three subscription plans based on the number of social profiles and content categories you require.
- Prices start from $19/month and include all the scheduling features.
We are proud to announce Keyhole’s newest feature, social media publishing, and scheduling for Instagram, Facebook and Twitter. This new feature complements Keyhole’s real-time social media analytics perfectly.
Now, on top of planning a data-driven strategy, managing your social media campaigns, influencer marketing, and social listening, you can also schedule and execute your social content strategy.
All in one platform.
This will save you and your team hours of manual work every week. Also, having a single multi-solution tool will help you reduce costs. So, you’re one step away from working smarter, faster, and more cost-efficiently.
In order to leverage Keyhole’s analytics, get a side-view of your posts’ performance metrics. Also, allow your team to access and edit your posts from within the platform.
Keyhole’s profile analytics will tell you the best dates, times, and content to post to maximize your engagement. And now, you can schedule your posts from your desktop or through the mobile app at the most convenient time for you, and feel relieved that they will be published at the best time.
With plans starting at $49/month, Keyhole customers are able to publish and schedule unlimited posts each month from all the accounts included in their plan. Managing anywhere from 3 accounts to unlimited accounts.
Start with a free trial to test run Keyhole’s software before diving in with a full account for your brand and your social media team.
Pricing: Keyhole’s plans start at $49/mo after a free trial. View more pricing options here.
Why Do You Need a Social Media Scheduling Tool?
Do you want your entire job to consist of sitting at your computer or on your smartphone, creating and posting new content to social media?
Let me answer that for you – no, you don’t! There are so many other tasks that a social media manager needs to attend to, and content creation can’t be the only one.
That’s why you need a social media scheduling tool to help you create and schedule content in batches, so that you can also focus on monitoring, analytics, customer service and more.
Not only that, but social media schedulers are helpful tools for planning out your social media content and ensuring your content calendar is filled with content that helps your bottom line. Create patterns and themes and keep everything in check, all with your scheduling tool.
Improve efficiency in your day-to-day tasks by taking advantage of a social media scheduler and improving your social media management processes.
The common thread between pretty much any social scheduling tool is the same.
CoSchedule emphasizes efficiency for marketing teams and individuals alike. Integrating with company blogs via WordPress, the platform allows brands to publish and push content to social media simultaneously.
Additionally, CoSchedule provides a comprehensive “Top Content Report” which documents social shares and engagement. This is a fantastic feature for content creators looking to figure out which pieces are resonating most with readers.
Unlike other social media scheduling tools, CoSchedule primarily focuses on content versus solely social performance. Features such as the “ReQueue” Bucket allow teams to recycle and schedule their best messages automatically without having to lift a finger. This results in more fresh content in your brand’s feed faster.
Comprehensive list of the best Social Media Scheduling Tools for managing and automating social media outbound messages to the internet community.