It is a heavy job identifying all the social media security tools that you can use to secure your company’s social media accounts. In this post, we have compiled five of the best social media security tools for business. The list covers a wide array of areas from password management and password sharing to training staff on how to handle the problem of cyber-bullying.
In this book you will learn how to protect yourself from the risks of social media, and also how to secure your personal information. Included is a list of the best security tools for protecting yourself on social media, including the top programs that help monitor your online activity. You’ll also find a list of recommended applications for securing the rest of your devices. If you have a Facebook, Twitter, or MySpace page, most likely you will find this book to be a valuable asset.
Why Social Media Security Matters:
- Social media is an often overlooked area when it comes to information security. Because social is sometimes treated like a personal communication tool rather than a business platform, risk monitoring & governance, employee security awareness and corporate security policies are rarely in place. But social is undeniably a business system, one that we use daily to communicate with our customers, grow our revenues and engage our employees. According to Hootsuite, 52% of all online brand discovery happens in public social feeds.
- Fixing the neglect for social media security is a bit more tricky than simply realizing it exists, because unlike traditional business platforms (think email), the enterprise doesn’t control the data or the access. Organizations need to take a different approach. They need to build employee awareness and social media security best practices around the dangers of targeted attacks and cybercrime on social media. They need to expand their phish testing to social media. They need to implement real-time external risk monitoring capabilities to identify when a targeted attack is happening. Most of all, they need to be able to remediate risk.
- Social media represents the largest modern threat vector: it’s got more connectivity (billions of people), it’s more trusted (everyone is your friend) and it’s less visibility (simply by its nature) than any other communication or business platform. Security teams need to join their sales, marketing and customer success groups in the digital era, follow social media security best practices and implement risk monitoring & remediation technology around social media to secure their organization’s future.
Social media management made easy
REASONS TO BUY
+Thousands of templates+Easy video creation+Manage on mobile devices+7-day free trial
Ripl offers a platform that makes it easy to generate professional-standard content for social media. As well as offering thousands of templates and over half-a-million stock uses to use for content and animated images, Ripl also makes it simple and easy to create media such as branded videos with just a few clicks.
Posts can be written, edited, and scheduled on the go, as accounts can be directly managed from an Android or iOS mobile device for easy use. Engagement statistics are also available for you to track from one place, and recommended hashtags are provided for audience targeting.
According to Ripl, over 4.5 million small business already use the product, in order to publish and share content across all the major social media platforms such as Facebook, Instagram, LinkedIn, Twitter, and YouTube.
Both monthly and annual subscriptions are available, as well as a 7-day free trial.
Best social media management app
REASONS TO BUY
+Social media tracker+Social media poster+SEO integration
SEMrush is best known for being an inclusive SEO software platform, but it also incorporates a couple of useful tools for social media management across Facebook, Twitter, Instagram, Pinterest, LinkedIn and Google My Business.
The social media poster allows you to schedule and posts to these different social media platforms. It includes an image editor, UTM-builder and link shortener, for customizing your posts, which you can then publish immediately or according to an automated schedule. There’s also the ability to manage ads specifically across Facebook, Instagram, Facebook Messenger, and the Audience Network.
The social media tracker then allows you to track cross-platform engagement with users, allowing you to collect analytics for reports in a single dashboard. This includes both reactions to posts as well as mentions elsewhere. You can also monitor competitors to determine how often they are posting.
The biggest strength, however, is the fact that SEMrush allows you to integrate your social media management with your overall SEO and marketing strategy, and provides a useful platform that brings everything together in one place.
Best Social Media posting software
REASONS TO BUY
+Covers a wide range of social media accounts+Powerful data analysis capabilities+Helps with customer support
Sprout Social is probably first and foremost known as a one-stop shop for managing and scheduling all of your social media accounts through one simple-to-use platform. Very handy indeed for your company’s social media administrator when they’re trying to juggle Facebook, Twitter, Pinterest and more at once.
But it doubles up as a powerful tool for analyzing your data, too. You can sort by various demographic and geographic measures to quantify exactly what content is working for which followers. Sprout can manage multiple accounts and monitor keywords across all social media so that you know when your brand is being discussed. It also helps your company respond to customers by directing messages to the people within the organization who need to action them.
You can try Sprout Social for free with its 30-day trial. If you like it, starter plans cover up to five different social profiles, with additional plans offering more profiles, scope, and features.
Whether you’re a small business owner, a freelancer, or just an individual looking to protect your social media accounts, there’s no doubt that cybercrime has become a scary reality. With dozens of new and emerging crimes and hacks on social media accounts, it’s never been harder to stay on top of all the risks and safeguard your digital presence.