Best Social Media Tools for Bloggers

Hello fellow blogger! We know what you think…working with social media is a chore. But with the right tools, social media management doesn’t have to seem like a pain. In this post, we’ll discuss some of the best social media tools for bloggers that will help lighten your workload and save you time — all while giving you a better way to interact with your audience. Let’s dig in!

Are you a blogger that’s looking to increase your online traffic, brand awareness, and social media influence? All of these can be done easily by using the best social media tools. These are all available at no cost or for a low monthly fee.

 TAILWIND

Tailwind allows you to schedule your pins on Pinterest. Tailwind saves me so much time when it comes to pinning on Pinterest. This scheduling tool gives you the ability to pin consistently, even if you’re not actively on the platform, which is so helpful for bloggers.

Another great thing about Tailwind is their Tribes feature. Tailwind Tribes is a tool that allows you to have your content shared by a group bloggers within a tribe, which in turn gets your content seen by more people.

I know that my blog wouldn’t be what it is today if it weren’t for Tailwind.

BUFFER

Buffer saves you time by allowing you to schedule social media posts on Facebook, Instagram, Twitter, Pinterest, LinkedIn, and Google+. Buffer offers both a free plan and paid plan that they call their “Awesome Plan,” which you can upgrade to for $10/month.

The free plan allows you to schedule up to 10 posts and connect five social media profiles. With the “Awesome Plan,” you can add up to 100 posts and tweets to your queue, as well as connect up to 10 social media profiles.

I like using the free version of Buffer to schedule tweets for a few days at a time.

Feedly

Feedly aggregates top content in your niche from industry blogs and other publications. Their AI bot, Leo, acts as a research assistant to learn your reading habits and deliver articles you’ll be interested in.

It then “reads” each article and annotates them with relevant summaries, analyses, and links to relevant content.

Social Media Tools for Content Research and Discovery - Feedly

If you save an article, it will show you more like it. If you click “less like this,” Leo will remember and show you fewer articles on that topic.

You can also set up priorities within topics. Choose a sub-topic, and Leo will include those articles under a Priorities tab.

Social media tool Feedly includes a priorities tab within topics.

 BuzzSumo

There are several reasons I love this tool. On top of content discovery, you can use it to research keywords, track online trends, and even find influencers within your vertical.

Use it to dissect your competition, understand your audience, and find content with the most social network shares.

The Chrome extension lets you do your research while you browse, as well. To use it, enter your keyword or phrase to discover the top-performing content.

You can use the filters to customize your search by language, time frame, country, and a number of other parameters.

You can find the popularity of content on a particular social network by using the “sort by” feature.

You can also plug a blog URL into the tool to find its top-performing content pieces.

Social Media Tools for Content Research - BuzzSumo

Canva

social media tools canva homepage

If you’ve been in the social media marketing game for 10 minutes, you’ve heard of Canva.

It makes your social media visual content look like you’re a wiz at graphic design (and without too much fiddling around too).

The hardest part of using Canva?

Deciding which part makes your life easier — the free images, animation, or tons of fonts and colors.

But its best feature may be its pricing. Canva is one of the best free social media tools (even though the paid version does offer even more).

Pricing

  • Free
  • $9.99/month (Pro)
  • $30/month (Enterprise)

Standout Feature

Easy to find free and paid high-quality images for any social media post.

 Agorapulse

social media tools agorapulse homepage

Small businesses and marketing agencies love Agorapulse because it offers them everything they need in one place without the hassles.

All the functionality you’d expect in a social media management tool (schedule posts, metrics, etc), plus all your messaging in one place, a CRM to track your customers, and social listening tools.

Pricing

  • $79/month (Pro)
  • $159/month (Premium)
  • Custom (Enterprise)

Standout Feature

It’s a social media management platform that can grow with you. The free plan is a great place to start (and the Pro plan gives you everything you need as a growing business).

 Sendible

Sendible Homepage

Sendible makes it easy to engage with your audience, monitor your brand and track results from one dashboard.

Note: This is the best all-round social media management tool we have tested – it’s what we use here at Blogging Wizard.

Engagement

The Priority Inbox brings all your social messages from multiple networks and profiles into a single stream. From there you can identify important messages and take action. Only the unanswered messages remain in the inbox.

Scheduling

Sendible lets you schedule your content either individually or in bulk. Everything is stored in the interactive calendar, so if anything needs adjusting you can drag-and-drop the content accordingly. Once you discover your best-performing content, you can recycle it with repeating schedules.

Sendible also takes care of content curation. The content recommendation engine analyzes posts already shared on social media and suggests the best content most likely to generate high follower engagement.

There’s also an RSS Auto Posting feature so you can publish relevant quality content to social networks at regular intervals throughout the day from your blog and other favorites.

Reporting

Sendible has a range of pre-designed templates to help you create in-depth social media reports for your clients and team members. The ready-to-go social media reports provide an instant snapshot of your social activity. Alternatively, you can create your own report by choosing from over 250 modules. Once your reports are looking good, you can arrange to send them via email on a regular basis.

Networks

With Sendible you can connect to most social networks including Facebook, Twitter, LinkedIn, Pinterest, Instagram, YouTube and more. On the advanced plan, you can even publish directly to WordPress, Blogger, and Tumblr.

Pricing

Sendible offers a range of subscription plans based on the number of users and services that you want. They also offer a fully-customizable, white-label solution for larger teams and agencies. If you’re not sure what you’ll need, you can start with a 14-day free trial and then upgrade or downgrade as required.

  • Prices start from $29/month or $288/year (basic plan offers scheduling with re-queue functionality and a complete social inbox)

NapoleonCat

NapoleonCat Homepage

NapoleonCat is a complete set of social media management tools for independent, agency-based, and in-house social media professionals.

Engagement

With NapoleonCat’s Social Inbox, you can reply to all social media interactions (comments, messages, reviews, etc.) in a single dashboard. Having it all in one place, and without the necessity to switch between tabs, you save your team’s time and energy.

The Auto-Moderation feature will help you handle repetitive questions hands-free, delete spam or inappropriate content, and drive engagement even outside your working (or waking) hours. 

Scheduling

NapoleonCat’s new Publisher allows you to prepare your posts ahead of time and set up any publication time. It’s available for Facebook, Instagram, Twitter, LinkedIn, and Google My Business. Most importantly, you can publish the same content to all of these platforms at once and fine-tune the publications to each platform’s specifics (e.g. add links on LinkedIn or tag location on Instagram).

In the Publisher, all scheduled publications are organized into a tidy cross-platform calendar view with color-coded content labels that will help you quickly tell campaigns and content types apart.

Reporting

The reporting feature allows you to design custom social media PDF reports showing key metrics for your Facebook pages and Instagram profiles. You can also stay on top of your progress by scheduling automated weekly or monthly reports that get sent via email.

In NapoleonCat, you can also create competitive analysis reports and easily compare or benchmark a set of pages at once.

Networks

NapoleonCat supports Facebook, Instagram, Messenger, Twitter, LinkedIn, YouTube, and GoogleMyBusiness. 

Pricing

You can go either for the Standard or the Pro plan, whereas the second option is better if you handle high volumes of comments and messages. The Pro plan supports the Auto-Moderation feature and PDF reports.  

  • Prices start at $27 per user/month or $21 per user/month when paid annually. 

Conclusion

Whether you’re a business owner or blogger, social media is the perfect way to connect with current and potential customers. Making sure that your presence on different platforms is consistent can be time consuming. In this post I’ve rounded up the best tools to help you manage all of your social media accounts all from one place!

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