The Chamber of Digital Commerce developed this list to help you identify what you need to reach your goals. Best Social Media Tools for Business includes a broad array of social media tools that meet the needs of businesses at various stages of growth. Please see below for a list of our social media research team’s top picks from each stage on the chamber’s Digital Growth Ladder.
The Social Media Business Bundle includes some of the best social media tools on the market today at one affordable price. From scheduling to monitoring, these high-quality apps will transform your social media into more than just words and pictures, but into an integrated part of your business.
Platforms: Facebook, Facebook Messenger, Instagram, Instagram Stories, Twitter, Google My Business, LinkedIn, YouTube, Pinterest, TikTok
G2 Ranking: 4.7 out of 5
eclincher might just be the best kept secret in social media due to their grassroots ‘word of mouth’ content marketing efforts in the past. ec, as brand advocates tote, has been reviewed as “the swiss-army knife of social media”.
They are pushing out extremely more value to marketing agencies and larger business teams, than their competitors.
You might expect that customer service is a standard in general. But, in the SaaS world eclincher’s support team really takes the clients’ expectation of service seriously, and not just because they are 24/7.
You’ll capture some serious social media ROI using eclincher’s social media management tool. Centered around marketing automations, eclincher helps social media managers save time using a single dashboard with this digital marketing platform, automate mundane marketing tasks with bulk scheduling options, rss feeds, queues, etc.
Every feature or capability seems to have the goal of productivity in mind to the end user.
An all-in-one social media management tool and consistently expanding platform, eclincher is packed with all the value every social media team needs (and wants too).
Scalable from the professional solopreneur, SMBs (Small & Medium-Sized businesses), Enterprise, to Agencies with large teams who need that extra workflow and internal/external team collaboration.
The huge benefits you gain working with a well-rounded solution helps you quantify your return, increase productivity, save precious time, and gain back insight for what is working and what isn’t.
It stands to note their customer support is consistently and notably awarded best in class from sites like G2Crowd, Capterra, GetApp, and the like.
This top rated powerful social media management tool, or should we say a platform, has everything you need to execute your social media marketing strategy.
There are loads of value in the features and capabilities offered, such as a comprehensive content publisher, savvy drag and drop visual calendar, campaign tracking, competitor analysis, and omnichannel tailored social media post editing.
If Instagram scheduling is top of mind you’ll love the custom Instagram grid planning, and being able to schedule Instagram stories and carousels with push notification.
eclincher has an intuitive scheduler toting auto posting with smart queues, a very smart inbox or social CRM so you never miss a review, message, or engagement, integration of RSS feeds, suggested content plus curation, keywords and hashtags monitoring, social media analytics reporting including Google Analytics, URL shorteners, campaign tracking and more.
This social marketing tool really has it all to keep campaigns innovative and organized catering to multiple social media account(s).
Did we mention they already partner with a wide range of companies like Canva, wave.video, Zendesk, Bitly, Feedly, Unsplash and add more integrations constantly? Slack and TikTok for Business are coming in the 1st quarter of 2021.
If they don’t have a feature or integration you need, your odds are good they probably will soon.
Remarkably, two of the most amazing benefits of working with eclincher is their agile team atmosphere and their ability to be nimble with the ongoing addition to features benefiting new and current clients without costs pushed onto users.
The real value of eclincher evolves when you need to scale. If you have many brands to manage or a lot of franchise locations, that cost adds up in thousands.
Comparing against some of the social media marketing giants like Hubspot, Sprout Social, or Sprinklr eclincher is the best choice for scaling large accounts with multiple locations or brands.
You won’t have to lose capabilities with regard to visual marketing either.
In other words, if the feature doesn’t exist, suggest it with their live 24/7 live chat offering and if it is scalable and beneficial for companies like you, they will implement that suggestion. How cool is that?
They have recently updated their UI in July 2019 to be more user friendly and users are raving! There are a lot of features to choose from, so make sure to get a live FREE personal demo.
Pricing starts from $59 per month up to $219 for more advanced plans. Pricing supports up to 40 social media profiles, but some clients have hundreds of profiles and require a more custom social media plan.
Customized add-ons such as Reputation are also available for larger teams so be sure to check out their paid plans. LIVE demos are available with their team and currently they offer a 14-day FREE trial with no credit card required.
(Chrome extension for browser extensions; app available for iOS and Android)
If you are a current client you may also benefit from their referral program.
Creating content for social media is an essential part of the game. Visual content gets three times more engagement on Twitter than plain ol’ text, so good visual content can help you take it to the next level.
With Biteable, you can easily create engaging, entertaining, and informative short videos to share on social media.
With a host of free video templates, footage, music, and animated scenes, Biteable is a godsend for anyone who wants to create studio-quality quickly without needing expensive resources like film or sound recording equipment.
Biteable was created to be super easy to use and one of the cheapest tools of its type on the market. Most features are available even with free accounts (it’s pretty cheap to upgrade to Premium anyway) so why not add a bit more excitement and spark to your social media content by creating some short, super-shareable videos?
Price: Free but limited option, or paid plan starting at $19 per month
What makes a successful social media strategy? Interesting and engaging content.
It’s that simple. But finding that content is where things can get tricky.
Quuu is a great social tool designed to alleviate that hassle by automatically curating handpicked content for you and your business.
When you sign up for a Quuu account, you are asked to pick from several different categories that align with your niche. Quuu then sends you relevant, high-quality content from these categories each day, which you can easily use to schedule posts.
All this includes a link to the content, a catchy caption designed to drive engagement, and relevant hashtags and social handles to make it easier to tag the source.
Social media is now as much a part of the marketing mix as advertising, public relations and direct marketing. With so many social media tools to choose from, it’s difficult to know which ones work best for your business. Social Media by Buffer makes it easy to manage multiple social media platforms and schedule blog content and social media posts so you can focus on your business and less on managing accounts and publishing updates.