Best Social Media Tools for Instagram

Separetely, the best social media tools for Instagram should help beginners build a strong Instagram presence and help experienced users grow their follower base. Here the best social media tools for Instagram backed by over 200 reviews and over 900 active users as of April 11th, 2018.

When it comes to increasing the popularity of your Instagram account there are many different social media tools that will benefit you, but not all of these tools are created the same. That’s why we’ve put together a list of the best social media tools for Instagram so you can compare them and choose which one is right for you.

Hootsuite

Hootsuite’s scheduling tools take the fuss out of posting on Instagram. Images, videos, and Stories can be posted directly from Hootsuite’s dashboard on desktop or mobile. Hootsuite’s publisher includes access to a content library, composer, image editor, and a built-in planner. After a post is published, you can check analytics and respond to comments directly from the dashboard. Learn how to schedule posts with Hootsuite’s Instagram business tools.

 VSCO (iOS, Android)

vsco It’s been a while since Instagram’s default filters were the bleeding edge of mobile photo editing. In the meantime, VSCO has emerged as the reigning champ of creating beautiful photos on the go. Part photo-editing platform and part social media network, VSCO should be at the heart of every Instagram strategy.

VSCO has an in-depth editing suite and a slew of high-quality default filters that can take your smartphone photos to a completely new level. There’s also a huge library of filters available on the premium plan, giving you endless options for customizing your photos and setting them apart from the pack.

Price: Free for basic presets and standard editing tools; $19.99/year for access to VSCO’s full suite of presets and image/video editing tools.

Snapseed (iOS, Android, macOS, Windows)

snapseed

Snapseed is another photo-editing app that gives you the option to fine-tune your photos. While Instagram’s default filters edit your entire image at once, Snapseed lets you apply effects with a brush so you can perfect the details of each photo.

Snapseed’s Stacks is another great feature, letting you save groups of filters as a template. These Stacks can then be applied to future photos, giving your entire feed a consistent look and saving you time.

Price: Free.

Agorapulse – The Best Instagram Management Tool for Agencies

Screenshot of Agorapulse

Price: Free – $159 per month billed annually 

Free trial: YES

What is Agorapulse? 

Part powerful social media management tool and part project management app.

Agorapulse is your agency’s hive for planning, communicating, and reporting. You’ll never use email, messenger, or spreadsheets again.

Why I Recommend Agorapulse:

  • Reasonable pricing for agencies
  • Shared Calendars are game changing (explanation below)
  • A proven and popular platform (3,000 + agencies)
  • Assigned user roles feature – clarify workflows and allow clients to be part of the process
  • Mobile app to schedule your posts on the go
  • Schedule your posts easily

Agorapulse is like Hootsuite just better for agencies for a few key reasons:

  1. Shared Calendars: A total game changer of a feature. It turns normal content plans into collaborative work spaces. Create a content calendar and share it with team members and clients. Then, clients can accept/reject, leave comments, chat with team members, and assign back to you. Goodbye email tag.
  2. Affordable Plans: Agorapulse’s pricing is on point. Hootsuite is $599/mo annually for mid-large agencies. Agorapulse delivers most of the same features with paid plans starting at $159/mo annually. I’m not saying it’s just as good, but $5,000 more in your pocket to grow your Instagram business per year is pretty nice.
  3. Easy Reporting: As an SEO at heart, I geek out hard on reports. So I love this feature. Agorapulse’s easy reporting tools are a huge value add for your clients too. Just click on their Instagram, choose weekly or monthly reporting, and it instantly creates a report that shows followers, engagement, shares, and cool graphs.

If you’re a small to mid-sized agency having trouble managing clients, Agorapulse is a gamechanger. Better communication, better content plans, better reporting – it’s a no-brainer.

Just don’t expect it to have the same powerful features or analytics as Hootsuite for promotion, engagement, or integrations. It’s not on that level. It’s more a communication and reporting tool than anything else.

Sendible

Sendible Landing Page

Sendible is a popular social media management tool that gives you the ability to schedule images and videos directly to Instagram (and other social networks.)

You can choose to schedule your posts for specific times or add them to queues to be published at predetermined intervals. And you have the option to recycle your content.

All of the content you’ve scheduled on Instagram and other networks is displayed on a social media calendar, giving you the option to drag & drop posts to quickly tweak your schedule.

Given that Sendible is an all-in-one tool, you can also run reports for your social networks, including Instagram. There’s a report builder which is especially useful if you have clients.

You can use the built-in social media inbox to manage comments and mentions from all your social profiles – including Instagram.

There’s a built-in CRM with team management functionality which makes it ideal for marketing teams, agencies, and freelance social media managers.

Note: Sendible now allows you to automatically schedule first comments with your Intsagram posts. This means you can keep your descriptions free of hashtags without having to comment manually.

Pricing:

Try Sendible for free. Pricing starts at $29/month for 12 social profiles, unlimited scheduling, RSS posting, social inbox, keyword monitoring, and more. 

Tailwind

Tailwind New Homepage

Tailwind is a powerful social media scheduling tool focused on visual social networks such as Instagram and Pinterest. 

Aside from the scheduling functionality, Tailwind offers strong analytics functionality such as profile metrics, trend reporting, and virality & engagement benchmarks.

Like Sendible, Tailwind is an official Instagram partner so you get direct posting to Instagram with business profiles.

There are a few particularly useful features within this tool which include hashtag recommendations, hashtag lists, and a Chrome browser extension for regramming.  

And while they offer a useful free plan, paid plans get extremely expensive when compared to the likes of Sendible as they are charged on a per account basis for their popular Plus plan.

Pricing:

There is a free forever plan with limited but useful functionality. Paid accounts start from $9.99/month (billed annually) for one Instagram and Pinterest account and 100 posts/month. For more posts and more functionality consider higher tier plans.

Conclusion

With the right social media tools, you will make managing your Instagram pages or accounts easier and more efficient.

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