Best Social Media Tools for Real Estate Agents

Listen in on discussions about the best social media tools for Real Estate agents and home buyers. Listen to an experienced real estate agent’s review of top rated real estate social media products and also visit their social media pages. Features: Top Real Estate Social Media Products Being Reviewed – List of Top Real Estate Social Media Apps and Software Free Real Estate Social Media Toolkit Directory – Links to all Best Real Estate Social Media Sites Manage Hosted Real Estate Social Profiles – Feature to add hosted profiles for Facebook, Twitter & LinkedIn Search Real Estate Social Media Standards by State, Team Size and members using Twitter Keywords (rEarch

Social media is revolutionizing the real estate industry. With Twitter, Facebook, Pinterest, and even Google+ your smartphone or tablet you can reach out to hundreds of people in minutes. With these amazing tools, you should also be able to track the performance of each social media tool and see which ones are performing best. The hardest part should be deciding which ones to use.


Cost: $34 to $332 per month
Most useful for: Social media scheduling, inspiration, and tracking
Social media sites supported: Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube, Snapchat, TikTok, and Google My Business

Loomly is the top social media management tool for content inspiration, planning, scheduling, and tracking content across multiple platforms. Loomly supports more social media platforms than any other tool or social media scheduler on the market, all for an extremely affordable price, making it one of the best social media tools to generate organic real estate leads without stress or extra hours of work.

On top of automatic scheduling, Loomly gives you ideas for posts based on trending topics, RSS feeds, dates, and social media best practices, which will maximize your reach and your engagement. Plus, you can avoid mistakes by previewing each post before publishing. And with advanced analytics, you’ll gain more clarity on what your audience responds to and be able to grow your following and lead generation with ease. Start your free 15-day trial today.

Loomly Features at Glance


Cost: Free; paid plans start at $14.99 per month for Instagram Plus or Pinterest Plus; add-ons for $4.99 to $6.17 monthly
Most useful for: Pinterest and Instagram Marketing
Social media sites supported: Pinterest and Instagram

Tailwind is one of the best social media tools for real estate agents who use Pinterest and Instagram. It allows you to schedule posts, create pins, and increase engagement with Tailwind communities, perfect for posting images of your listings. Plus, you can take a deep dive into analytics to track your progress. It also has a handy browser extension that lets you pin web pages to your boards with a single click.

If Instagram and Pinterest are an important part of your traffic and marketing strategy, then Tailwind will be one of your most-used social media management tools. Start using it for free.

Tailwind analytics


Cost: Free-forever plan or $3.99 for Pro plan
Most useful for: Integrating apps and tools to work together
Social media sites supported: Facebook, Twitter, Pinterest, Instagram, and more with custom rules

IFTTT (If This, Then That) is one of the most unique and powerful tools for organizing not only your social media marketing but your whole life. IFTTT integrates hundreds of apps to create simple conditional statements, called Applets, that trigger an event when a website, app, or device changes. For example, you can use IFTTT to open the garage when your car enters your driveway, or start brewing your coffee when your Fitbit senses you’re awake (yes, really).

As a social media management tool, you can create rules in IFTTT that help you get more done in less time. You can schedule posts on multiple social media platforms without formatting issues since IFTTT is built on native integrations. You can use this tool to create more regular and automated routines, like posting an Instagram story every time you schedule a showing. Since real estate professionals don’t typically have a regular schedule, you can use this tool to get more results from social media and from your day-to-day habits.

IFTTT Applets


As far as social media tools go, no list should start with anything other than Hootsuite. Used by countless organizations, this social management tool provides an all-in-one platform that helps simplify and enhance the sharing and outreach process. For realtors who can’t afford to sit around at the computer all day waiting for optimal posting times, Hootsuite allows you to schedule social content in advance of these prime engagement windows.

Perhaps even more important than the convenience of handling all of your accounts in one place is the fact that Hootsuite also provides users with a robust set of social listening tools. By keeping track of relevant hashtags and discussions, you can ensure that you always know what’s trending with buyers and sellers in your area.

Do Share

By now, chances are you already know about the powerful SEO benefits of posting on Google+. To help make capturing these perks is a little easier, the Do Share browser extension turns every page you visit into a potential post to Google’s favorite social network.

As you browse the web, this extension offers the ability to post relevant links and commentary via its embedded rich-text editor, or to save the information as a draft for later use. If you’re looking to go above and beyond, you can even use Do Share’s poll creation feature to turn a real-time post into an interactive experience for your Google+ following.


A full social profile is good.

Every real estate agent should ensure that they’re active on social media.

But that’s not good enough. 

You need to engage.


Without an open conversation with your fans, then you won’t be able to convert anyone into a qualified lead. 

It’s that simple. 

But you can’t spam them either. 

You can’t just reach out and ask them straight up if they want to sell with you. 

Or if they want to buy one a listing of yours.

It won’t work. 

So you need to find a meaningful way to engage with them, one that provides some old-fashioned value to the customer. 

One that keeps them coming back.

Because in the world of social media, they are in control. 

Not you.

How do you do this?

Run a contest!

Brabeia in a nutshell:

Brabeia is a contest management platform. You can use Facebook or Twitter to host a contest with their tool. It is specifically designed to capture the email addresses of contest entrants. You can track their behavior and analyze all contest activity as well. 


A contest is a sure-fire way to spark some social media engagement. 

Everybody likes free stuff.

The contest can be as simple as asking entrants to provide a caption for a specific photo.

…And as a real estate agent, you have access to some pretty good photos. 

An article by Fast Company did a good job of outlining this:

However, engagement doesn’t have to be the only goal. 

A contest is a great way to learn more about your social media followers as well. 

You can obtain their email address, for starters. 

But you can also ask them certain questions that will help you cater your marketing to them.

Such as:

  • Do you prefer suburban or inner-city homes?


  • Are you planning to move in the next 6 months?

This way, you can collect some valuable information on potential leads.

Then slowly push them through your sales funnel. 

But rather than send out generic email marketing to everyone, now you can cater it towards each person’s specific interest!

Now that’s high value.


Being a successful real estate agent has never been about how many apps and “how to” guides you read or study, but what you do with that information, and then how effectively you can tell your story . Social media is that avenue to tell people how living in Miami, Florida was one of the best moments of your life. In all likelihood it was because of the ocean-front view from your penthouse condo. Take a picture and post it online!

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