Best Social Media Tools for Small Business

There are over 100 million Americans that use social media every month, and the world of marketing has taken notice. If your business wants to reach this ever-growing market, you’ll need the best social media tools for small business to succeed.

It’s not easy running a small business. Social media tools can help you get the most out of social platforms like Facebook, Twitter, and Instagram. We’ll reveal the best small business social media tools on the market today that will streamline your marketing efforts and save you time.


Hootsuite was one of the first social media managers that let users monitor and post to all of their social media accounts in one place. The platform remains competitive to this day in terms of features, ease of use, and pricing. Users can manage their Facebook, Instagram, LinkedIn, Pinterest, and YouTube accounts seamlessly within one environment. Plus, Hootsuite offers intuitive analytics, team management, post approval processes, and social listening tools. Multi-user plans start at $129 a month, which gets you support for 20 social profiles and three user seats. Larger plans start at $599 or more, depending on your needs. If you are the only person who needs access to the account, you can opt for the $19 a month plan, but note that you will not have any additional seats in the program unless you upgrade.

 Sprout Social

Sprout Social offers a specific social media management package for small businesses. This option creates a price-conscious package that lets entrepreneurs access Sprout’s exceptional content management, social listening, analytics, and post scheduling tools—as well as the right number of seats to let several employees access the platform. Sprout makes social media management easy with an intuitive workflow and the ability to manually set post times, or to let the program’s algorithm optimize your post time for maximum visibility. Packages start at $99 per month, but most small businesses may need to opt for the Corporate package that costs $149 per month (since it provides more than one seat in the platform).


Buffer offers an easy to use social media manager for small business owners. The platform is similar to Sprout and Hootsuite but includes a more robust mobile experience. Users can post on the go without having a limited set of functions if they’re on mobile. The entry level plan is free but does not include scheduling or social analytics functions. The pro level includes these features and more, and only costs $15 a month. Also note that Buffer does not offer social media monitoring or customer service functions at any level, however, so consider whether these features are important to you.

Prices: Forever free plan, $5, $10, add $10 per month per social channel connected (with a 14-day free trial).

Description: Buffer is an intuitive, streamlined social media management platform trusted by small businesses and individuals to help drive meaningful engagement and results on social media.

We have a suite of products for publishingengagementanalyticssimple landing pages, and team collaboration. Our products are carefully considered and highly refined in order to help social media marketers and teams work more efficiently and effectively.

Unique value: What we’ve heard from our customers is that they love how clean and intuitive our tools are, how friendly and timely our customer support is, and how helpful our content is.

Agora Pulse

agora pulse

You can cope without a social media management tool, but most small businesses would find a social media management tool useful.

Such a tool can save a huge amount of time and increase effectiveness and productivity.

Some small businesses will opt for Hootsuite first, basically because it has a free plan.  And some will opt for a cheaper, scheduling-only tool like Buffer which only publishes content.

Although Agora Pulse is not the cheapest out there, in my view it’s the most robust and powerful and very good value for money. It integrates with all of the big networks out there including Facebook, Twitter, LinkedIn, Instagram and YouTube.

I love the inbox zero workflow which allows me to get through all my comments, mentions and messages really quickly. Assigning to my team members or engaging, commenting or archiving.

I’ve included it here because it came top in my article for the Top 5 Social Media Management Tools as rated by G2Crowd users. It includes full reporting, team users, scheduling, competitor analysis, auto-moderation tools and a whole lot more.


Everypost is a simple, affordable social media manager that provides its users with the basics of social media management. The tool supports social media posting, collaboration on posts, and scheduling options. Everypost doesn’t offer more advanced features, such as analytics or post approval processes , but it does provide a broader array of plans to help cater to your company’s needs. Although a free membership exists, almost every small business owner will need to purchase the $9.99 a month pro plan in order to make Everypost a viable option to run their social channels.

Sprout Social

Real people. Real brands. Real connection.

Sprout Social

Prices: $99, $149, and $249 per user per month (with a 30-day free trial)

Description: Similar to Hootsuite, Sprout Social combines several social media tools into one platform — from social media scheduling to monitoring, to reporting.

Sprout Social is one of the few social media management tools that provides customer relationship management (CRM) features. Having a complete profile of your customers help you serve them better and build stronger relationships with them.

Unique value: The most common praise I’ve heard about Sprout Social is its amazing reports. Many social media managers found the reports so great and beautiful that they would download and send them to their managers or clients without editing them.


ContentCal isn’t a traditional social media management tool like Hootsuite or Sprout Social. It’s a social media planning tool for individuals or teams.

Like Buffer and Agorapulse, it does post and schedule content. But ContentCal helps you and your team manage your content planning process. You can plan by pinning ideas to the pinboard and brainstorm your content (sharing comments along the way). Then once you agree, you can move the content over to the calendar, send for approval then schedule and publish.

Calendar Week View

ContentCal’s Calendar

For many small businesses and agencies, the content planning process is a total nightmare. Some don’t have any planning process, and some will use paper, Excel spreadsheets and even shared calendars.

For teams, some businesses may use a project management tool such as  TrelloAsana or Basecamp. And they’ll need a tool such as Buffer or HootSuite to actually post the content once it’s approved.

ContentCal replaces all those tools and makes it easy to brainstorm, plan, approve and publish content all from one tool. It’s just so easy!


As a small business owner, you have a lot on your plate. Keeping up with the latest social media sites and innovations can take up so much of your time you don’t have time to run your business. Then you can’t help but wonder if the work it takes to be effective on these sites is going to pay off. You need a simple, easy way to keep track of all these great social media sites without having to waste hours maintaining a blog or website, and this book is just that. 

Leave a Comment

Your email address will not be published. Required fields are marked *