Whether you’re a one-person staff or the leader of a large organization, social media is changing the way companies, community groups and even governments do business. Managing profiles on multiple networks is time consuming and can distract team members from their actual work. We’ve done the research so you don’t have to! Here’s our list of the best social media tools for teams in 2013.
Save time and increase your social media impact with the right tools for the job. In this ebook, you’ll discover nine best Social Media Tools for Teams as well as seven tips to help you find the best one for your needs.
MeetEdgar stands out due to its automation and scheduling features. They even offer continuous posting, which means they will automatically curate and reshare relevant posts on your social media accounts.Pros
- Excellent automation and scheduling features let you set your social media and forget it
- Free trial for seven days
- Analytics for engagement and response
- Edgar Lite plan starts at just $19 per month
- Only integrates with Meta, Twitter, LinkedIn, Pinterest, and Instagram
- Most affordable plan only lets you work with three networks
- No central inbox for messages or managing comments
MeetEdgar wins for best automation because they are set up to help time-strapped businesses automate their accounts. This software lets you generate posts using a browser extension, set up category-based scheduling that saves you time and effort, and executes continuous posting that ensures you’re constantly engaging your audience.
With MeetEdgar, you also get access to an unlimited content library, which the platform will shuffle and schedule for you on your behalf. You can also set up your account to automatically upload your newest content, and you can use an automatic link shortener that helps you save space when you share your content on social media.
MeetEdgar offers two main plans:
- Edgar Lite: $19 per month
- Edgar: $49 per month
Both plans offer similar tools, although the Edgar Lite plan only lets you integrate with three social media accounts. The more expensive plan also offers 1,000 recurring scheduling time slots per week versus just 10 with the Edgar Lite plan. Either way, you can try MeetEdgar for free for seven days.
Best in class social media management tool
Prices: $49, $99, $199 per month, and enterprise pricing (with a 14-day free trial)
Description: Like most social media management tools, eClincher allows you to schedule and publish posts, respond to social messages, and analyze your social media performance.
Unique value: What makes eClincher different from other tools is that it enables you to auto-post with smart queues and RSS feeds, has a media library for your images, and lets you search for social media influencers.
Simple & cost-effective social media management tool for teams and agencies
Prices: $10, $24, $40, $80 per month, and enterprise pricing (with a 14-day free trial)
Description: I like how Social Pilot fit many of the social media management tools (such as scheduling and analytics but not monitoring) into a simple dashboard and offer it at very affordable prices. With its client management feature, I believe it’s great for agencies that work with several clients.
Unique value: Social Pilot curates and suggests content from several industries (such as tech, education, and health and fitness), which is great if you want to find relevant content easily.
Another valuable feature is its white label reports, which are especially handy for agencies.
#1 marketing calendar
Prices: Starting at $0 – 20, $40, $60, $210, $300, $1,200 per month (with a 14-day free trial)
Description: CoSchedule is more than a social media management tool; it’s a powerful calendar to manage many aspects of your marketing. With CoSchedule, you can manage and collaborate with your team to create your social media posts, content, events, and tasks.
Unique value: CoSchedule is great for marketers who want to organize all their projects (social media, content, events, emails, etc.) in one place.
Their ReQueue feature helps you automatically find optimal posting times and fill gaps in your social media schedule with your best posts.
Hootsuite (Web, iOS, Android, Chrome)
If you’re looking for a complete solution to all of your social media management needs, Hootsuite will cover all your bases. The app is compatible with over 20 social networks, including Facebook, Twitter, YouTube, Instagram, and Pinterest. More network connections are available through the Hootsuite app directory, though they can be hit or miss.
Hootsuite includes a full scheduler for queuing posts at times of your choosing. You can create your own schedule or use the AutoSchedule function to schedule your updates at optimal engagement times. By uploading a CSV file with prepared updates using the Bulk Composer, you can fill your queue for days, weeks, months, or the duration of an entire social campaign. Once you’ve filled up your queue, it’s easy to view your outgoing posts from the Planner and reorder your update schedule with a simple drag and drop.
One of Hootsuite’s strongest areas is analytics, though you need one of the more expensive plans to get the full suite of them. The tool helps you understand social results by drawing on more than 200 metrics to measure performance. Once you’ve generated reports, you can export them as Excel, PowerPoint, PDF, and CSV files for use within your organization. You can run similar reports to measure team or individual performance.
Hootsuite can also help you monitor the social web with custom social streams. These customizable feeds let you watch the social web for mentions, new followers, search terms, hashtags, engagement, and more. You can construct precise streams that include or exclude specific keywords, post types, locations, and languages. As an example, if you’re in the business of selling custom portraits, you could target the search term
portrait :( filter:images to find negative posts that mention the word “portrait” with an attached image. You could then target these users with your own business.
For bigger businesses, you can assign different levels of access to various team members to avoid handing out passwords. Your team can use Hootsuite’s included content library to compose updates with on-brand assets of your choosing. Hootsuite includes free stock photos and GIFs courtesy of GIPHY, or you can connect Dropbox, Google Drive, and OneDrive to draw on your own resources, or your paid account with services like Adobe Stock. You can even assign tasks to your team members (like responding to comments or incoming messages), then approve the outgoing responses before they’re sent.
Hootsuite also integrates with Zapier, so you can do things like automatically thank new Twitter followers or create new messages directly from your task management app.
Hootsuite Price: Free plan includes one user, three social profiles, and 30 scheduled updates; from $39/month (billed annually) for the Professional plan that includes one user, 10 social profiles, and unlimited scheduling; team plans start at $129/month (billed annually).
If you’re a business team, these social media tools will make your life easier. You can save time and create content faster with these popular scheduling tools, analytics tools, and more.