Best Social Media Tools to Use

Good social media tools are essential for anyone who wants to grow their online presence. Social Media Examiner put together a list of the best social media tools to use, for any budget. The list includes platforms, scheduling platforms, automation platforms, analytics platforms, monitoring platforms, employee engagement tools, research tools and more. Best of all, the list includes prices and details about each tool. These are the social media tools you need to use if you want to improve your Facebook page or Twitter account, or build your Pinterest following.

Gain followers, likes, and subscribers on all your social media platforms with the best tools to use. These tools let you schedule your tweets, Facebook posts, and connect your YouTube videos with your social media accounts. The best social media tools to use are simple to use and truly make marketing easier.

BuzzSumo

Social Media Tools: BuzzSumo

Website: https://buzzsumo.com/

Pricing: Plans start at $79/month

Details:

BuzzSumo is a tool that lets you find the most shared content and trending influencers. You can use it to analyze which content performs best for any topic and all you need to do to get started is to search for a topic or a domain.

Through BuzzSumo you’re able all gather a better understanding of your impact on social media and develop smarter content strategies by seeing which of your own pages were engaged with the most. BuzzSumo will break the results down by Facebook, Twitter, Pinterest, and Reddit shares.

This provides the added benefit of being able to see which articles are performing well across the web without having to constantly monitor multiple social channels.

Similar tools: AhrefsMeltwaterMention

Social Media Tools: Google Trends

Website: https://trends.google.com/trends/

Pricing: Free

Details:

Google Trends is a completely free tool that Google created to help anyone search for trending topics online.

Brands use it to monitor notable things that are happening in the world. Many professionals use this as a way to discover and share information related to what’s most popular right now.

You can also use Google Trends to monitor keywords to see if they are trending and how their current volume compares to previous months and years. You can then use this information to inform your content and social media marketing strategy.

Similar tools: UbersuggestAhrefsWordStream

 Kicksta

Price: Starts at $49/month for individual creatives

Kicksta is an Instagram growth service that helps you get more organic followers on your Instagram business account. Using your company account, the growth service “likes” around 30,000 photos a month on carefully-targeted accounts. Those users — real people, not spam bots or fake accounts — will begin to follow your account, increasing your brand awareness.

Kicksta is a good fit for any industry and provides a friendly, responsive, and helpful customer success team. “Kicksta helps introduce new audiences to our brand while providing consistent organic Instagram growth,” says Ryan Beltran, CEO of watch company Original Grain. “It’s great for social proof too!”

top social media tools kicksta

 Lightroom

Price: Starts at $9.99/month

Adobe’s Lightroom product is a tool that lets you organize and edit photos. Since social media is all about visuals, it’s critical your business’s social media accounts showcase vibrant, on-brand photos.

Sliders, filters, and many other features make Lightroom a user-friendly tool to create beautiful photos even if you don’t have much editing experience. Lightroom is available for both mobile and desktop, and best of all, changes made on one device immediately apply to all devices.

top social media tools lightroom

Feedly

Feedly aggregates top content in your niche from industry blogs and other publications. Their AI bot, Leo, acts as a research assistant to learn your reading habits and deliver articles you’ll be interested in.

It then “reads” each article and annotates them with relevant summaries, analyses, and links to relevant content.

Social Media Tools for Content Research and Discovery - Feedly

If you save an article, it will show you more like it. If you click “less like this,” Leo will remember and show you fewer articles on that topic.

You can also set up priorities within topics. Choose a sub-topic, and Leo will include those articles under a Priorities tab.

Social media tool Feedly includes a priorities tab within topics.

Hootsuite (Web, iOS, Android, Chrome)

Hootsuite screenshot

If you’re looking for a complete solution to all of your social media management needs, Hootsuite will cover all your bases. The app is compatible with over 20 social networks, including Facebook, Twitter, YouTube, Instagram, and Pinterest. More network connections are available through the Hootsuite app directory, though they can be hit or miss.

Hootsuite includes a full scheduler for queuing posts at times of your choosing. You can create your own schedule or use the AutoSchedule function to schedule your updates at optimal engagement times. By uploading a CSV file with prepared updates using the Bulk Composer, you can fill your queue for days, weeks, months, or the duration of an entire social campaign. Once you’ve filled up your queue, it’s easy to view your outgoing posts from the Planner and reorder your update schedule with a simple drag and drop.

One of Hootsuite’s strongest areas is analytics, though you need one of the more expensive plans to get the full suite of them. The tool helps you understand social results by drawing on more than 200 metrics to measure performance. Once you’ve generated reports, you can export them as Excel, PowerPoint, PDF, and CSV files for use within your organization. You can run similar reports to measure team or individual performance.

Hootsuite can also help you monitor the social web with custom social streams. These customizable feeds let you watch the social web for mentions, new followers, search terms, hashtags, engagement, and more. You can construct precise streams that include or exclude specific keywords, post types, locations, and languages. As an example, if you’re in the business of selling custom portraits, you could target the search term portrait :( filter:images to find negative posts that mention the word “portrait” with an attached image. You could then target these users with your own business.

For bigger businesses, you can assign different levels of  access to various team members to avoid handing out passwords. Your team can use Hootsuite’s included content library to compose updates with on-brand assets of your choosing. Hootsuite includes free stock photos and GIFs courtesy of GIPHY, or you can connect Dropbox, Google Drive, and OneDrive to draw on your own resources, or your paid account with services like Adobe Stock. You can even assign tasks to your team members (like responding to comments or incoming messages), then approve the outgoing responses before they’re sent.

Hootsuite also integrates with Zapier, so you can do things like automatically thank new Twitter followers or create new messages directly from your task management app.

Hootsuite Price: Free plan includes one user, three social profiles, and 30 scheduled updates; from $39/month (billed annually) for the Professional plan that includes one user, 10 social profiles, and unlimited scheduling; team plans start at $129/month (billed annually).

Hootsuite and Buffer are both robust platforms that offer some similar features. If you’re trying to decide between the two, check out our social media management app showdown: Hootsuite vs. Buffer.

Conclusion

A Facebook page, a LinkedIn group, a website—they’re all social tools you can use to help your business grow. And many of them are free. Make the most of them with this list of the best social media tools, organized by platform.

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