Best Social Media Tools

Best Social Media Tools is a list of free and paid social media management and scheduling tools.  The table below lists each tool by category, specifically  social media scheduling, content curation, analytics,  cross-platform management and posting  mobile apps  to help  make your  life easier  when it comes to managing your  social media  for your business.

These are the Best Social Media Tools for new users, experts, and everyone in between.

BuzzSumo

Social Media Tools: BuzzSumo

Website: https://buzzsumo.com/

Pricing: Plans start at $79/month

Details:

BuzzSumo is a tool that lets you find the most shared content and trending influencers. You can use it to analyze which content performs best for any topic and all you need to do to get started is to search for a topic or a domain.

Through BuzzSumo you’re able all gather a better understanding of your impact on social media and develop smarter content strategies by seeing which of your own pages were engaged with the most. BuzzSumo will break the results down by Facebook, Twitter, Pinterest, and Reddit shares.

This provides the added benefit of being able to see which articles are performing well across the web without having to constantly monitor multiple social channels.

Buffer Publish

Social Media Tools: Buffer

Website: https://buffer.com/

Pricing: Free (paid plans start at $15/month)

Details:

Buffer is a suite of brand building tools designed to make it easy for businesses and marketing teams to schedule social media posts, analyze performance, and manage all their accounts in one place.

For example, Buffer Publish allows you to set up a schedule for your social media profiles, and after you add content to your Buffer queue, it will publish at the times you’ve designated.

In addition to our web application, we also have both Android and iOS apps as well as a fantastic Chrome Extension that’s great for Buffering while you’re browsing the web or on the go.

 Moz’s Fresh Web Explorer

Rand Fishkin, founder, SparkToro

“Next to BuzzSumo – and without sounding biased – my favorite tool is Moz’s Keyword Explorer brand mention feature. It’s great for setting up mention alerts as well as finding content to share socially through keyword notifications. The mention authority feature works directly with Moz’s page and domain authority metrics and helps sort through all the noise you normally get with catch-all monitoring tools.”

An image showing a screenshot showing the results of Moz's Fresh Web Explorer Mention Authority Feature.

 Canva

Social Media Tools: Canva

Website: https://www.canva.com/

Pricing: Free (Canva for Work starts at $12.95/month)

Details:

Another fantastic tool that absolutely every brand or business online should know about is Canva.

Many times social media managers and marketers need to be able to create beautiful images without a designer. It’s what makes up part of a great social media strategy.

Canva is the tool so many marketers rely on for making great-looking social media images quickly. You can use the ready-made templates, icons, and illustrations to make your images look professional without having to do much of the actual design work.

Canva has an easy to use drag-and-drop interface plus a massive library of over two million graphic elements.

Unsplash

Social Media Tools: Unsplash

Website: https://unsplash.com/

Pricing: Free

Details:

One of our favorite tools in the design, photography, and video space is Unsplash. Unsplash is a massive library of free professional photos you can use — free!

Unsplash photos are really popular with many social media marketers because they can help give your content a professional, polished look.

And there are so many Unsplash collections to explore. We recommend finding a couple of creators whose photos you really enjoy and following them so you can always find their latest work.

 Kicksta

Price: Starts at $49/month for individual creatives

Kicksta is an Instagram growth service that helps you get more organic followers on your Instagram business account. Using your company account, the growth service “likes” around 30,000 photos a month on carefully-targeted accounts. Those users — real people, not spam bots or fake accounts — will begin to follow your account, increasing your brand awareness.

Kicksta is a good fit for any industry and provides a friendly, responsive, and helpful customer success team. “Kicksta helps introduce new audiences to our brand while providing consistent organic Instagram growth,” says Ryan Beltran, CEO of watch company Original Grain. “It’s great for social proof too!”

top social media tools kicksta

 Sprout Social

Reilly Roberts, marketing manager, Common Thread Collective

“Every marketer has their own approach and needs from a social media tool. Regardless of the tools’ unique features, the one need we all have in common is tracking the performance of the content we’re sharing. Not only does Sprout Social measure performance indicators like engagement and clicks, most importantly, it offers UTM tracking.

“The ease of Sprout’s UTM Tracker allows my social efforts to be aligned with efforts to optimize and drive traffic, as measured by Google Analytics.”

An image of Sprout Social's UTM Tracker.

Lightroom

Price: Starts at $9.99/month

Adobe’s Lightroom product is a tool that lets you organize and edit photos. Since social media is all about visuals, it’s critical your business’s social media accounts showcase vibrant, on-brand photos.

Sliders, filters, and many other features make Lightroom a user-friendly tool to create beautiful photos even if you don’t have much editing experience. Lightroom is available for both mobile and desktop, and best of all, changes made on one device immediately apply to all devices.

top social media tools lightroom

 Retouchup

Price: Starts at $0.25 per image

The website Retouchup provides an easy way to edit photos for social media, from basic color correction to more advanced Photoshop-like features such as adding or removing people from a photo. With Retouchup, you don’t do the work yourself — instead, just submit a photo and the website’s experts will edit the photo for you within 24 hours.

“You’re making me look like an awesome photographer!” one user gushed. Retouchup can save you time during the editing stage, and make your images appear higher-quality and more compelling.

top social media tools retouchup

 Marketing Video Builder

Price: Free, or starts at $33/month.

Marketing Video Builder by Animoto helps you make professional-tier videos to engage with audiences. Videos can be created in minutes using the online video editor. The best part about the tool is that you don’t even need editing experience to get started.

You can increase brand awareness by making videos for your company, and share them across social channels to grow your audience. Additionally, if you’re a HubSpot customer, you can integrate that account with your Animoto account.

top social media tools marketing video builder

Conclusion

Use this handy list of tools to help you manage your social media efforts in a way that does not distract you from the other things in life that matter most.

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