Best Social Media Tracking Tools

There are many social media tracking tools available for various purposes today. These tools allow you to follow your business on any of the popular social media networks, find out which ones are increasing their popularity, and keep track of individuals who may use your products or services. Here are some of the best tracking tools you can use that will help you maintain your social media presence.

We reviewed and compared social media tracking tools through hours of research. We tested different tools and listed the top 7 for you to compare according to your needs.

 Sprout Social

The need for cross-channel social media analytics makes Sprout Social an easy choice for No. 1 on our list.

Whether you want to dive deep into your performance on a single network, or quickly compare results across multiple networks at once, Sprout has you covered.

Track Facebook Page impressions, tally up Twitter link clicks, measure Instagram follower growth, evaluate LinkedIn engagement, asses content performance on Pinterest and much more, all from the same location.

Then quickly organize and share your data with easy-to-understand, presentation-ready reports. Or take it a step further with Premium Analytics and create your own custom report, tailored to your organization’s KPIs.

Sprout comes complete with both templated and customizable reporting options, meaning you have multiple ways to not only gather essential social metrics, but truly understand what they mean and present them to others including only the metrics you care about most and reducing the noise.

Sprout instagram hashtag report

From tags to trends and everything in between, Sprout puts powerful analytics at your fingertips. You can even access data related to internal team performance and competitor activity to help you improve customer care or benchmark your brand against others in your industry.University of North Dakota head shot The analytics other tools had just didn’t have the power. We needed the best analytics we could get. Layne Pfliiger
Social Media Manager

But that’s only scratching the surface.

Sprout’s Advanced Listening tool arms you with valuable data related to audience demographics, industry influencers, campaign performance, share of voice and consumer sentiment.

No matter your social media analysis and reporting needs, Sprout has been built from the ground up to give you a fast, user-friendly way to discover and display social insights.

Sprout listening report

 Buffer Analyze

Buffer Analyze: Buffer’s Facebook and Instagram Analytics and Reporting Tool

Buffer Analyze is our social media analytics tool for online brands that want to make better decisions about their social media strategy and measure their results without feeling overwhelmed.

3 cool features:

  • Instagram Stories analytics
  • Posting strategy recommendations
  • Create professional reports in as few as two clicks

Social media channels:

  • Facebook
  • Instagram
  • Twitter

What analytics you get for free:

  • All features for 14 days
    • Overview and charts for key metrics
    • Posts and Stories analytics
    • Audience insights
    • Answers
    • Easy-to-use report builder

Pricing options: $35 and $50 per month

Zoho Social

Social media management software for growing businesses

Zoho Social

Description: Zoho Social is a social media management dashboard where you can publish and schedule posts, monitor social activities, analyze your social media performance.

In the Zoho Social dashboard, you’ll get real-time updates of how people are interacting with your brands. I find this great for events, where I might want to monitor related social media posts and engage with the attendees.

Platforms supported: Twitter, Facebook, Instagram, LinkedIn, and Google+

Prices: Free, $10 per month, $50 per month, $1,000 per year, and $1,500 per year

Brand24

Smart social media monitoring for businesses of all sizes

Brand24

Description: Brand24 is a powerful yet affordable tool for those who want to dive deep into social media monitoring. Besides the major social media platforms, Brand24 also monitors blogs, forums, and other sites for mentions of your brand.

Apart from collecting your mentions and allowing you to reply, Brand24 analyzes your social media reach, interactions, sentiment, and more.

Platforms supported: Twitter, Facebook, Instagram, blogs, forums, and more

Prices: $49 per month, $99 per month, and $399 per month

Talkwalker

What does it monitor?: most major social platforms + broader web

Talkwalker offers more than 50 filters to monitor conversations across 150 million data sources, including blogs, forums, videos, news sites, review sites, and social networks.

You can easily analyze engagement, reach, comments, and brand sentiment.

Nexalogy

What does it monitor?: most major platforms + broader web

Nexalogy’s top-tier data visualizations set it apart: interactive timelines, geolocation-based heat maps, lexical cluster maps that show common patterns of topic. Plus the “basic” stuff that would take a human being weeks to figure out, like popular keywords and most active accounts.

Mention

Media monitoring made simple

Mention

Description: Mention is more than just a monitoring tool for social media; it also monitors mentions of your brand across the web such as on Yelp, Booking.com, Tripadvisor, and Amazon. On its custom company plan, you can get in-depth insights and reports of your brand mentions.

If you connect your social media profiles to Mention, you can reply mentions directly within Mention. (You can even add a Buffer account and schedule your social media posts.)

Platforms supported: Twitter, Facebook, Instagram, blogs, forums, and more

Prices: $29 per month, $99 per month, and enterprise pricing

HubSpot

With HubSpot’s analytics tools you can tie social media performance to business and revenue growth. Whether publishing directly through HubSpot, or publishing using other tools or while on the go, you’ll be able to report on the success of your social strategy across every channel. You can also compare the performance of multiple social channels to measure campaign performance.

HubSpot’s social analytics tools offer expansive graphs and visuals that break down the numbers by specific platform features, like audience, session lengths, and impressions.

hubspot analytics tool

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What’s important to highlight is that HubSpot’s social analytics tools is part of HubSpot’s Marking Hub, their all-in-one inbound marketing software. This means that using the platform you’ll have insight into the entire customer journey, not only social media-specific metrics. You’ll be able to see which marketing tactics are working best for your business, how are they impacting your bottom line, and learn about your social media campaigns ROI.

That makes HubSpot an excellent choice for businesses whose marketing teams want to keep all campaign functions in one place.

Conclusion

If you are trying to track frequently changing statuses or want to track multiple accounts, you need a tool to make the job easier. There are many good Twitter tracking tools but I have found these two to be the most useful, quick and accurate for businesses I have worked with.

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