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Best Software For Social Media Analytics


If you don’t have time to manage your social media accounts and you don’t have enough budget to hire someone to do it, then this article is for you. In this article, I would talk about the best social media management software to help you with analyzing the successocial media marketing campaigns. Each software has their own analytics c of your sapabilities. They can tell you how many likes, shares and comments your post gets. But they can’t give you visibility into what worked and what didn’t work. You’ll still need to rely on your own data as well as some complex math to see which types of posts are working best in each channel (Facebook, Twitter, Pinterest, etc.). This helps improve your posts for future posts and make sure that you’re maximizing the reach of each post through the power of visual imagery and catchy headlines.


Kissmetrics is a web and mobile analytics platform that helps you track user behavior, understand your audience, and increase engagement. This software allows you to track goals, identify cohorts of users who take specific actions on your site or app, and more.

Kissmetrics is also helpful for optimizing your marketing campaigns. It lets you see which channels are driving the most conversions by tracking the traffic sources that led visitors to each campaign or promotion. You can then use this data to determine whether or not those channels were worth investing in or if they should be phased out of future campaigns.

Social Mention.

Social Mention is a social media monitoring tool that helps you search for mentions of your brand name and other keywords on social media. It also has a great feature where it gives you statistics about the volume of mentions your brand receives, along with insights into which users are most active, who they follow, what they say and so forth.

However, Social Mention isn’t as good at analytics as some other tools are because while it shows statistics like impressions (how many times people saw your post) and engagement rate (the percentage of those impressions that were engagements), it doesn’t provide detailed information about individual posts or users.


Cyfe is a social media analytics tool that provides you with the tools to measure and optimize your social media marketing campaigns. You can use Cyfe to measure the impact of your social media marketing efforts, as well as track real-time engagement on each platform.

Cyfe’s charts are easy to read, even for those without any experience with data analysis. The software also makes it easy to compare results across multiple social networks in order to identify trends among different audiences. In addition to its basic features, Cyfe offers some advanced features as well: an API toolkit so that you can integrate data from other sources into your dashboard; Google Analytics integration so that you can take advantage of the wealth of information available there; and custom backends so that you can get even more out of your dashboard by adding interactive elements such as live polling or surveys.

Zoho Social.

ZohoSocial is a free social media management software that is used to manage multiple social media platforms, unlimited schedule posts, and track keywords from a single dashboard. ZohoSocial is a social media suite that has all the features required to build a brand reputation in social media.

As a social media management and analytics tool, Zoho Social helps you manage your social media accounts. It allows you to monitor your channels, analyze your performance, track ROI, and more. You can also use it to schedule posts and keep track of the audience reach they get. Users of this software can access up-to-date reports from anywhere on any device because it works on mobile devices as well as desktop computers.

Quill Engage.

Quill Engage is a social listening platform that gives you the power to listen, analyze and act on all your brand’s data. It helps you understand your audience, create better content, understand your marketing ROI, and track performance across paid and organic channels.

Quill Engage helps you understand your social media analytics by providing deep insights into likes/shares/comments on each post as well as total reach (the number of people who have seen any given piece of content). It also allows for measurement of engagement rates by channel type: Facebook posts vs Instagram images vs LinkedIn updates are all tracked separately.


Crowdbabble is a social media analytics tool that helps you understand your audience. It tracks social media data from Facebook, Twitter, Instagram, YouTube, and LinkedIn. It also tracks web traffic, email and Google Analytics. You can use the software to understand what people are saying about your company as well as analyze when they’re talking about it most often.

Crowdbabble is a fully featured Social Media Marketing Software designed to serve SMEs, Enterprises. Crowdbabble provides end-to-end solutions designed for Web App. This online Social Media Marketing system offers Analytics at one place.


AgoraPulse is a social media management platform that includes an analytics dashboard. The analytics dashboard provides users with information about their social media performance, including:

  • Reach and engagement metrics for each of your profiles
  • A list of the top 10 posts by engagement rate on each profile
  • An overview of which posts have been retweeted or favorited, and how many times they were shared across different platforms

AgoraPulse lets you create content calendars that schedule posts in advance, as well as schedule reposts on other people’s channels. It also helps you track mentions and replies to those messages on Twitter, Facebook and Instagram (with plans to add other services soon).

Simply Measured.

Simply Measured is a social media analytics tool that offers you a comprehensive overview of your social media campaigns. It includes features like social listening, social media benchmarking and social media reports. It also has a feature that allows you to compare your social media performance with that of your competitors.

So what are the advantages of using Simply Measured?


Socialert is a social media analytics software that helps you track, analyze and report on your social media activity. It helps you to gain valuable insights into your online presence in one place and across multiple platforms, including Facebook, Twitter and YouTube. Socialert even gives you access to real-time data so you can keep up with what’s happening throughout the day.

Socialert is a hashtag tracking and keyword analysis tool. It can help marketers to analyze the reach of their hashtag campaigns and monitor their brand’s presence on social media. Apart from this, there is a provision to track keywords and Twitter handles for different purposes. Users can simply scale the reach of their keywords and perform plenty of tasks from its dashboard. Later, they can export this data into editable reports as well.

Who founded the product/company?

The company was founded by three co-founders. Pankaj is actively working on the product along with the team. We have an experience of developing successful products related to internet marketing for the last 10 years. Socialert was developed as a one-stop Twitter hashtag analytics solution.

What platforms does it cover?

As of now, the tool supports Twitter. Currently, the team is working to extend the support by including popular platforms like Instagram and Facebook as well in the near future.

Features of the tool?

Our tool analyzes Twitter hashtags on a real-time basis and provides its reach, impressions, etc. There is a dedicated feature to identify key influencers regarding the provided hashtag, which can help you perform influencer marketing. Furthermore, you can obtain information regarding active users related to the searched hashtag. The interface also provides information regarding top tweets, hashtags, top geography, sentiments, and more. Users can further export the reports as well.

What analytics support does the tool provide?

The tool provides a comprehensive analytics support regarding keyword and hashtag tracking. For instance, users can identify the sentiments related to the searched keyword (or hashtag). From calculating the reach of your hashtags to identifying key users related to it, the interface comes with tons of analytics feature.

Hootsuite Insights.

Hootsuite Insights is the social media analytics tool that we recommend to the majority of our clients. It has a free version, but it also offers premium plans that start at $29 per month and extend all the way up to $399 per month for its biggest plan.

We recommend Hootsuite Insights because it’s easy-to-use, but still powerful enough to give you all the insights you need about your social media data.

The best software for social media analytics help you understand and optimize your marketing strategies

The best social media analytics software helps you understand and optimize your marketing strategies. The more you know about your audience, competitors, brand, marketing metrics and goals the better prepared you’ll be to make informed decisions about how to grow your business.

The most important thing these tools provide is access to data that can help marketers answer questions like: Where are people engaging with my content? Which audience segments am I not reaching? How do the post types (video or text) perform differently in terms of engagement? What are my competitors doing right/wrong?


Ultimately, there are quite a few social media analytics tools out there. Some of them will cost you money, while others won’t. Some will help you monitor a single platform, while others will allow you to track multiple accounts at once. No matter what you’re looking for, you can probably find it online, so what are you waiting for? It’s time to analyze your social media presence with the best software available to help prevent problems before they happen!

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