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Best Software For Social Media Marketing

Introduction

Social media has become an essential part of promotion. Marketing professionals should use every chance to market their company through all social channels possible. It can be difficult to manage multiple profiles and publish on different platforms at the same time. Various software might help you with that, so let’s take a look at some of the best solutions out there:

MeetEdgar

MeetEdgar is a social media tool used to schedule, curate, and repurpose content so your social media accounts will never run out of updates. Unlike the other social media tools, it can publish posts even when you’ve already stopped feeding it content. Edgar is surely a great social media scheduling tool.

Setting Up MeetEdgar’s Social Media Automation

1. Add Accounts

MeetEdgar plugin only allows accounts from three social media networks:
• Facebook
• LinkedIn

• Twitter

This is a big turn off for this service since its competitors offer more social media channels like Google+, Instagram, and Pinterest. If you really need other networks for your social media campaigns, I suggest you try out other options since they don’t intend to integrate Google + anytime soon. The service also doesn’t support Instagram due to its limited API access.

Don’t despair. The good news is, MeetEdgar allows you to add up to 25 social media accounts. For example, when you connect your Facebook account, the service can use your groups as separate units. If you are using LinkedIn, you can connect a personal profile and any LinkedIn company profile under that account.

A Simpler Social Media Tool

Adding an account in MeetEdgar is a breeze. Just click on the network and log in with details for authentication. Once connected, you will see the accounts under your dashboard’s Account tab. When scheduling a post, you will have to choose one or more of your connected accounts.

2. Add New Content

You can access the “Add Content” button at the top right corner of the MeetEdgar dashboard. This button will give you access to content editor page where you can put videos, links, and images to add to your queues. On the left panel, you need to select which accounts will be used to post the content. On the Editor tab, you can assign a category to your content and put the content in the post field.

Categories
When starting out, you notice that the default has six categories already added. These are:
• Inspirational/Funny
• My Blog Posts • Promotional
• Questions
• Tips
• Use Once
If you feel like these categories are not suitable for you, you can delete them and add your own.
This is done by going to the Categories tab.

See More: Buffer App Review: Best Way to Manage Your Social Media Accounts

The “Use Once” category is suitable for scheduling pieces content you only want to publish once. When scheduling content in MeetEdgar social media tool, ensure that you assign it to a category so that you can have a clear strategy on types of content you want to post. You can choose to include or exclude a category in the random post when adding a new one.

Preview
To see how your content will look like once posted, go to the Preview tab. Here, you can change accounts from the drop-down list to see different previews of the content once it goes live. According to the service, previews are not 100% accurate. It notes that “emojis, texts size, and truncation of longer blocks of text may appear differently on the networks themselves.” On the preview mode, links will appear as their full version, but once posted on the network, they will be shortened using Edgar’s own link shortener.

Scheduling
Scheduling is the last step to adding new content.
This is done by expanding the Schedule settings area below the content editor to set the time and date for the post. You can also “expire” the post after a given time and date. If you choose not to expire the content, MeetEdar social media tool will post the content at a given time and date and put it in the library for future publishing. Always remember to click Save to Library to complete the process.

3. View Your Library

The library always stores any content added scheduled on your website. The library allows you to view, delete, and edit all updates which are filtered by category or social media account. The number of updates added is indicated beside the main “Library” header and the numbers beside the categories stand for the number of updates included in that category.

You can use the control buttons on the top right corner of each content box to edit updates in the library. The “History” button brings you to a Content Performance page for that specific content, which shows the how many times the content was shared and on which social networks. You can delete or change image and text of the content using the “Edit” button. The “Delete” button removes the content from the Library and won’t be posted again.

The Bulk Actions on the top of the content list allows you to edit the content in bulk. On clicking it, you can select edit where all content will be listed, with options to change their categories and accounts.

More content you have in your Library translates to more diverse posts.

4. Add RSS Feeds

This is one of MeetEdgar’s best features, which allows you to curate content for your social media posts with less work. To utilize this feature, go to the Feeds tab, then click Manage All Feeds on the left panel, and click Add Feed. The next window will allow you to add any website where the social media scheduling tool will find its feed. You can then customize your feed options and assign a category and social network to the feed.

HootSuite

The world of social is moving quickly. With the Hootsuite mobile app, you can make every second count with your customers and get the most out of social for your business.

The Hootsuite mobile app allows you to quickly schedule and publish content, manage all social profiles from one app, and monitor conversations and mentions.

In this quick start guide, you’ll learn how to:

  • Download the Hootsuite mobile app
  • Schedule and publish content
  • Share images, videos, and GIFs
  • Assign messages and set up listening streams
  • Track user engagement on Twitter

Find out how to effectively manage your social media with the Hootsuite mobile app.

Buffer

What is Buffer App?

Buffer App is a social media management tool. Its main function is to schedule your posts across various social media platforms like Facebook, Twitter, Instagram, Pinterest, and LinkedIn.

To keep your account active, you need to post something on all your accounts frequently.

Here you can take help from the Buffer App. The name of this app is the same as the company that develops it.

This application was designed by a group of European expats in SFO. This app gained wide popularity now and there are more than 4.5 million users registered on this app.

You can use this software in your mobile which will make your job easy.

Thus it is an app which can save your time to manage social media. It is a user-friendly app with which you can save your scheduling easily.

Other than that, you can track your record and manage all your social media accounts in one place.

Now, you got an idea about the Buffer app. Next section is about some excellent features that you can find in this app

Buffer App Features:

This software offers many features that you can use while managing various accounts. You will get all in place.

1. Schedule your post for each platform in advance:

You can automate your social media posting using this feature. All you have to do is schedule your posts in advance.

The buffer will update your post automatically according to the scheduled time. You can manage as many accounts you want using this app.

Schedule posts on the go. If you found any content while browsing online you can schedule it using a browser extension or mobile app. This makes your task easy when you want to post something from other sources.

If you want to schedule your post in one month before, you can do that using scheduler.

As per your scheduled time, buffer posts all those contents on your various accounts.

Sometimes you might need to make a change in the post that you already scheduled. This app lets you make changes also by just selecting that particular post from schedule calendar.

2. Bring all your social media accounts to a single dashboard:

Using the Buffer app you can manage all your accounts from a single dashboard. No need to waste your time by logging in to multiple accounts.

Also, you don’t have to take time to remember username and passwords for each account. You have to select a particular post and schedule posting date and time using the scheduler. This helps to save your time.

Create posts while you have time and save it to Buffer queue. Buffer shares them according to schedule.

3. Optimal scheduling features:

Most social media marketers try to figure out the time that they need to post anything. It was difficult before the arrival of this app. They did it by setting up the analytics and find out the best time from that.

Now it has become easy because of its optimal scheduling features. Buffer app compares optimal posting time by analyzing your last 5000 social media interaction of your profile.

So, don’t waste your time to find the best time to post anything on your accounts. Use Buffer App now.

4. Social Analytics:

By analyzing the response for each of your post, you will get an idea about user response. By knowing your content performance, you will get an idea of the user’s choice.

It is important to know your numbers so that you can easily develop new strategies to improve it.

Once you got an idea about what’s working and what not you can act accordingly, it will help to improve your campaign, thereby you can attract more users.

Using streamlined analytics, you will get an idea of content type which will work well with your audience.

Also, keep track with key metrics to know more about your clicks, likes, reach and retweets. Get all reports as a daily/weekly/monthly basis to analyze using its built-in analytic tool.

5. Easy sharing using Buffer extension:

When you see an image or content anywhere online, you can share it directly. Here is where you can use the buffer extension feature.

The buffer provides a browser extension made for each search browsers like Safari, Chrome, Firefox etc. There is an added icon with each app. You can easily share contents from these browsers directly.

One main advantage of using this feature is that you don’t have to log in separately to share it with your users.

You can share it by opening the buffer extension app on the spot. You can even use title, image or video and shorten the URL instantly using this extension.

Additional Features:

One of the most useful features is its feed feature. It enables you to add an RSS feed to a user’s buffer profile. Using RSS feed, you can publish content from your favorite site in a single click.

Buffer also integrates with more than 60 apps. Some popular apps that integrate with buffer are IFTTTPocketZapierFeedlyTweetcaster etc. This facility takes the Buffer App to the next level.

You can curate contents from other sources using Buffer App. There are mobile apps available for iOS and Android users. It enables you to control scheduling from anywhere.

Use Pablo image creator to create beautiful images that help you to pop up. You can also use content uploader to create more affluent content by uploading quality video and GIFs. This works very fast also.

Buffer App Reviews on Pricing and Plans:

For one who wants to just try this app, the free account is enough. If you like it and want to upgrade it, you can do that easily within the app.

By paying a small monthly rent, you can get this app which manages your social accounts efficiently. Here are various plans they offer

Starter Plans:

Free plan:

When it comes to starter individual plan, one can manage 3 social media accounts at a time. Only one person can log in to this account.

You can schedule up to 10 messages at a time using your free account. Free users can use browser extension, Mobile apps for IOS/Android, Pablo image creator and upload video or GIFs faster.

Pro plan:

The awesome plan is really awesome because you will get access to many features by paying $15/month. You can manage 10 accounts on this plan and schedule 100 posts per social account.

Most of the other features like browser extension, mobile app, Pablo image creator, video downloader, RSS feed, calendar, social analytic, link shortner etc are also available. you can try it free for 7 days.

Advanced Plans:

There are many different business plans available. They are small, medium and large. Each varies in its features and price. You can subscribe to one that is suitable for your business

Small Business:

You will get all features here including advanced social analytics. You have to pay $99/month. The only difference in this account, when compared to all other accounts, is that you can manage 25 social accounts at a time.

This plan allows you to add an additional 5 team members to your group. Manage 2000 schedules post per social network in this plan. You can try it free for 14 days.

Medium Business:

The difference in the medium account is in numbers. This is suitable for a medium business with many members on it.

Try it for free for the first 14 days. Pay $199/month if you want to use it further.

Using this you can manage 50 social accounts at a time and schedule up to 2000 post per social network. Add 10 additional members to your account who can handle this software. You can access every Buffer app features using this plan.

Large Business:

The large plan is for big business establishment. Only pay $399/month to get this plan. Use it free for 14 days.

Using this account you can handle 150 accounts in total and manage 2000 post per social network. It makes your task easy and adds 25 additional members with you. Thus you can improve your social media reach, using this plan.

You won’t be disappointed by paying monthly rent for subscribing this app. It will give you maximum output for what you pay. If you don’t want to use all the features then you can use a free plan which gives allows you to enjoy basic features.

Advantages and Disadvantages of Buffer App:

When it comes to advantages there are many and you will understand them while using this app. With many advantages, there are some disadvantages also.

Advantages:

  • Curate your content and repurpose it using buffer extension easily. If you want to post any of your old posts again, you can schedule it using your buffer app
  • Helps to use RSS integration, you can further automate your social media posting.
  • Using in-depth analysis you will get more information about statistics and metrics that you cannot see anywhere else.

Disadvantages:

  • Social media analytics is only available for small packages. Basic packages cannot use this feature.
  • This tool doesn’t offer a chat option. If you want to chat with your followers you have to use separate chat tools.
  • For a business which only wants a larger posting capacity, there are not any plans available currently. Even though they don’t want to use calendar, RSS and analytic features, they have to pay for it.

IFTTT

IFTTT is a free service that allows you to create chains of simple conditional statements, called Applets.

IFTTT stands for “If This Then That”.

IFTTT allows you to create Applets that trigger an action based on a trigger event in another service.

CoSchedule

CoSchedule is a marketing project management platform covering editorial and marketing calendar tools to enable you to plan out all of your online marketing efforts. It’s a marketing manager’s online tool belt. You will be able to optimize all of your content from blogging to social media to podcasting to videos and more.

AgoraPulse

AgoraPulse is a social media management tool that helps you schedule and publish posts, track your results and monitor your social media activity. It also provides a comprehensive analytics dashboard so you can understand how the audience interacts with your content. AgoraPulse is ideal for businesses that have multiple social media accounts to manage; with this software, managing all of them becomes much easier.

TweetDeck

TweetDeck is a Twitter client that lets you monitor multiple accounts, hashtags, keywords, mentions and trends. It also has a search feature that lets you look up any keyword or photo. All this can be done in real time or scheduled for later in the day or week.

If you are running a business and have an online presence on social media such as Facebook, Twitter & Instagram then TweetDeck would be the perfect tool for you to track mentions of your brand across different platforms.

Sendible

Sendible is one of the best social media management tools, used by over 100,000 small businesses. It’s a cloud-based software that allows you to manage multiple social media accounts and schedule posts in advance.

With Sendible, you can track your social media marketing efforts and measure their results. You can also use it for content marketing by using hashtags or organizing your posts into a calendar. And if you want to promote other brands/businesses on your own page, Sendible lets you add sponsored posts as well.

Social media marketing is an essential part of business promotion. In this article, you will learn about various popular software that are good for social media marketing.

Conclusion

Marketing is a crucial part of any successful small business, and social media has become an important avenue for getting the word out about your brand. With that in mind, a good social media management application can make all the difference for your marketing efforts. Hopefully this comparison has helped to narrow down your options. With the help of one of these services, you’ll be able to better focus your efforts on getting the word out about your business through social media, and that will mean more exposure, leads and sales over time.

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