Best Software for Video Content Creation

We’ve identified some key criteria to help you decide. Be sure to consider each of them carefully when you’re putting together your content creation machine. If you have any specific questions, just leave them in the comments, and we will be happy to answer what we can. We hope we have helped you a bit towards getting the right computer to suit your needs!

As you can see, there are many video content creation tools available. With so much choice available, it is tempting to go for the cheapest option. But, like anything that is a worthwhile investment of your time or money, you get what you pay for. A cheaper product might look great on the surface but it will not suit the intended purpose and may have limited uses. It is better to pay a little extra upfront and get something that will be of use in any situation, as this will be a wise investment of your time or money.

1. CoSchedule’s Headline Analyzer

Almost none of the articles on the ECM website go without a check from CoSchedule’s headline tool. Granted writing is qualitative and sometimes the score can be misleading. But couple it with your judgment, and you’ll be able to write captivating titles every single time.

Try different headline variations and try to touch a score of 70. Or hover around 60 when the keyword for your article doesn’t allow creativity (such as “best” software review articles).

Top It Up With: Blog Ideas Generator

Forget headlines, if you can’t come up with new content ideas themselves, then the HubSpot Blog Ideas Generator can come in handy. You just need to plug in a few keywords related to the subjects you cover on your blog. And press the “Give Me Blog Ideas” button.

The tool returns a few tiles that can get your juices flowing. If you don’t like the ideas generated, you can “Start Over” and plug new keywords to get more titles. While finding the exact title of your next blog post might not happen with this topic generator, it can lead you to creative angles on popular subjects.

2. Grammarly

Grammar mistakes in your articles can turn off readers, hamper your brand, and lead prospects to abandon your website permanently. Grammarly, while not a replacement for a human editor, offers an extra layer of defense against typos, grammar, style, and even plagiarism.

We at ECM use Grammarly Premium, but you can check our review to find if Premium is worth it for you. 

Grammarly’s weekly reports, writing tone and goals analysis, and a mobile app for grammar-checking writing on the go are cherry on the top.

3. Elementor Pro

The launch of Gutenberg editor in 2018 expanded the WordPress editor’s flexibility and customization options. But Elementor Pro’s slick drag and drop page building features, widgets, and designing capabilities can substantially improve your content’s experience.

It’s even possible to create “single post templates” on the top of your WordPress theme then reuse it across your site. For instance, I created a “top features” widget below that I can now reuse in my software review articles.

Top It Up With: Shortpixel Image Optimizer

While graphics are great additions for breaking your content into readable chunks, they are heavy in size and increase the loading time of your pages. It makes for a bad user experience and can impact your search rankings.

If you’re using WordPress as your content management system, the Shortpixel Image Optimizer plugin can help. It works its magic to compress your images while uploading without sacrificing their quality. Look at the disk space and bandwidth that this plugin has saved me.

4. Google Analytics

Google Analytics (GA) is a powerful tool to measure traffic on your website, top referral sources, the engagement on your top pages, and the overall content performance.

I like to keep tabs on how the website visits per day and week are faring (though it isn’t as essential). And the average “time on page” that people are spending on the top articles for the ECM website and if it’s unusually low, then diagnosing why.

There’s so much data inside GA that you can get overwhelmed. This is why custom dashboards created by other professionals such as this Pinterest Dashboard by Kristie Hill come in handy.

5. Tubebuddy

If you’re a video content creator, then YouTube could be a source of evergreen exposure for you — it’s the third biggest search engine in the world after all. TubeBuddy is a top YouTube SEO tool for dissecting the phrases to go after so that you rank in a YouTube search. For instance, the keyword below has an overall “Poor” score, so I won’t consider going after it.

I was successful in ranking my first video because I had carefully chosen my phrase and used it in the YouTube metadata. Besides SEO, the tool has robust competitor analysis, productivity, video optimization, and other features.

Get a more detailed review of Tubebuddy here.  

Alternative: vidIQ

Another top YouTube toolvideo has almost the same features as TubeBuddy. You can use both tools in conjunction with YouTube. But in the vidIQ scorecard, I like the “views per hour” metric as it shows the current popularity of a video, which is more useful than lifetime views a video has accrued.

6. Canva

If you’re a social media content creator, Canva is a Godsend. It’s hands down the best graphic design tool with a plethora of templates for your blog posts, social media, marketing brochure, and everything else under the sun. Even without prior design experience, you’ll be able to create attractive visuals through its intuitive interface and range of free images/templates.

Alternative: Stencil 

You can use Stencil for creating images from anywhere: it has a Chrome extension and a WordPress plugin that can make your work of creating beautiful images a lot quicker. Like Canva, Stencil allows you to upload your logo, font, and choose from thousands of amazing templates.  

7. Tailwind

Content creators for social media can’t always stay online to post updates and interact with their audience. 

But guess who can? 

That’s right, a social media scheduling and analytics tool such as Tailwind. It’s great at ensuring your Pinterest account keeps sending fresh content.

It also sends nifty weekly reports to analyze the performance of your pins and the scope of improvement. Tailwind can also handle your Instagram, but for scheduling updates on Twitter, Facebook, and LinkedIn you’ll need to use another tool like Buffer.

8. RescueTime

All digital content creators need to understand their internal body clocks — specifically the times of the day when they are the most productive. You can rely on RescueTime to track all your logged-in hours on the laptop and receive its comprehensive weekly email reports.

With tracked data, you can dissect the times of the day when you’re the most productive vs. distracted. 

In the long term, such insights could help build better work habits. And hey, if you tend to open distracting websites during your work hours, then FocusTime (a RescueTime Premium feature) can block’em for designated hours for you.

9. Camtasia

If you’re looking to create professional-grade software walkthroughs, video tutorials, or presentations, then Camtasia’s powerful suite of tools is perfect. It’s a powerful video editing software. Functionalities include the addition of filters, effects, animations, and even recording your face with your screen (to give your videos that personal touch).

Alternative: Adobe Premiere

Want high-end video editing capabilities and don’t mind a steep learning curve? Look no further than Adobe Premiere Pro — it’s the global standard. Creators relying on Adobe products for other projects will feel especially at home with its user interface. Though expensive as compared to its competitors, its lightning, audio, and color tools are top-notch.

10. Screencast-O-Matic

Recording your screen to illustrate concepts in technical articles makes for effective communication of your ideas. So whether you want to show the examples you’re sharing in a blog post, or demonstrate the steps from a how-to style tutorial, Screencast-O-Matic’s video creation tools will do the job for you.

The tool is also useful in competitive niches where a long-form blog post alone might not do the job to rank in SERPs. Creating multimedia content incorporating videos, screenshots, and other media is the way to go. Take cues from Ryan Robinson, who produces such YouTube videos to go with his blog posts.

Its built-in stock library containing video, music, and images is the icing on the cake to level up your videos.

Top It Up With: Descript

Editing your videos and audio is a tedious process. Descript uses artificial intelligence to convert your audio and videos into text. In their own words, it is an audio/video editor that works like a doc. Using their fabulous AI, you can do screen recording, transcription, multitrack editing, and publishing. 

11. Buzzsprout

If you want to launch your show (or create audio content), then you need a podcast hostBuzzsprout (review) is an affordable host with all the necessary podcasting features you need to get started. It makes podcasting fairly straightforward and even if you get stuck the company offers robust customer support.

Top It Up With: Alitu

Planning and recording your podcast are time-consuming steps themselves when you start a show. But audio editing each episode involves a steep learning curve — and makes podcasting even more challenging. 

Alitu takes care of noise cancellation, compressing the audio, and everything else related to polishing your podcast in its drag-and-drop interface. Once edited, you can directly publish your podcast to your host and spend time promoting it. 

12. WebinarJam

Considering doing webinars for your audience? Then get WebinarJam. It’s top-rated webinar software with a plethora of features to completely customize the webinar experience of your audience. You can engage your audience with surveys, polls, send out handouts, and even request an attendee to speak through its “Attendee Spotlight” feature.

13. Thinkific

Online courses are a cash cow for content creators as you can command a premium for them. And Thinkfic, with its drag and drop course builder and ready-to-use templates can serve as the ultimate online course platform to get you started.

It also has a nifty site builder for designing your course website. But the marketing and selling tools on the platform will win your heart — you can offer discounts, onboard affiliates, package your courses into memberships, and much more.

14. Blogcast

A content generator that uses artificial intelligence to draft engaging articles isn’t getting developed any time soon. But Blogcast probably offers the next best possible alternative to free content: audio transcripts of your articles. 

As you might know, people love listening to podcasts and an audio version of your articles is a convenience many members of your audience will appreciate.

You can download a raw audio file or embed it on your website. You can create a fully automated podcast, create voice-over tracks for your videos, and choose from over 110 neural voices.  

15. Unsplash

Unsplash can be your go-to resource for finding free and high-quality stock photos for blog posts and other marketing collateral (such as Ebooks). You can plug topics relevant to the subject matter of your content in its search bar to find royalty-free high-resolution photos.

Its library contains millions of free photos, but if you search niche subjects you might not be able to find relevant photos. Try broader search phrases in such a scenario. Here’s a snippet of the photos the platform returned for the term “content creation tools.”

Unsplash photos are free to use and can be downloaded even for commercial purposes. But giving attribution to the photographer is appreciated.


Numerous benefits come with creating videos for your business, such as an increase in traffic and growing exposure. You might even see a boost in sales and product exposure. No matter your goals, these video content creation tools will make it easy to create new videos and promote them amongst your audience.

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