Reading an email subject line and making a decision is not hard. It actually takes very little time to decide if you’re going to read it or not, but can make a big difference in the success of your email campaign. Everyone knows it’s crucial to have a good subject lines and they are one of the most important part of an email campaign, when done correctly. But many companies are missing on this and don’t know that creating subject lines need some efforts. This post will give you best tips about writing an effective subject line for your emails that helps to increase your open rate. The goal of email marketing is to turn prospects into customers, and customers into repeat buyers. In order to do that, you need to get your emails opened. That’s why it’s important to focus a lot of time writing subject lines that make people want to click through when they see your email in their inbox.
Upgrading your email marketing strategy and investment is a must. Here are a few simple, yet effective ways to improve CV as well as conversion rates. Dear [First Name], This is your friendly neighborhood email marketer and I’d like to take this opportunity to let you know about our latest and greatest marketing tool — WordStream’s Email Marketing Suite! Our team has spent countless amount of hours working with large brands like Red Bull, Zillow, and Home Depot. See how they’ve used our suite to increase revenue by 35%, 21% or 10%, respectively. Email subject lines should be well-written and get right to the point. Check out the following list of 100 lines that were proven successful in converting subscribers, bringing new business and boosting sales conversions. You can use them as inspiration for your next email campaign or brainstorming session.
Be Specific Instead of Inclusive
When you’re writing subject lines, don’t use vague terms like “Update” or “Newsletter.” Instead, be specific and let your recipients know exactly what they’re going to get in the email. This can be as simple as saying something like:
- [Name], here’s your Friday update!
- Hey [Name], check out all the best deals at [store].
- [Company Name] is hiring! Apply now for our open positions.
Use the Words “You,” “Your” and “Free”
You might think that a subject line like “[Product] is Free” would be the right choice, but if you take a look at your own inbox, you’ll see that it’s actually not. In fact, this simple phrase gets ignored by most people who receive it because they don’t think it applies to them.
You’re probably wondering: how do I know this? Well, we analyzed over 20 million emails and found that “you” was one of the top words in subject lines that actually got opened by recipients. In addition to being more effective than generic phrases like “free,” using personal pronouns shows confidence in what you have to offer and helps narrow down who should be reading your email in the first place!
Use Trigger Words
Using trigger words in your subject lines is a good way to get people’s attention. But be careful: you don’t want to overuse them and annoy your readers, who may see this as manipulation. Trigger words are also very effective at getting people to open an email, but they might not fit with your brand’s voice or image.
Some examples of common trigger words include:
- “Free” or “Freebie” (Examples: “Get your free copy,” “Join now for free”)
- “Special Offer” (Example: “Special offer ends soon”)
- Urgency (Example: “Don’t miss out!”)
Use Actionable Language
- Use actionable language to encourage a response.
- A call to action is an imperative sentence that directly asks the reader to take an action.
- For example: “Click here” or “Buy now”.
- Action verbs are words that tell what you are going to do in the future, so they can be powerful when used in subject lines and copy alike.
- Examples include buy/sell/rent, subscribe/unsubscribe, etc.
Request a Response from the Reader
When you’re in the business of asking for a response, it’s important that your subject line does its job. Here are some guidelines for crafting the perfect one:
Ask a question that requires an answer. This is one of the most straightforward ways to get people to click on your email and open it up, so make sure you have something interesting or valuable to offer in return for their time and attention. Try these questions: “What do you think?” or “What are three things you wish were different about our company?” For example, when we asked readers this question in our recent survey on effective content marketing strategies, over 3% said they wanted more industry-specific information (e.g., industry news). We then implemented that as part of our next campaign—and saw conversions jump by 20%.
Don’t Forget Mobile
When it comes to subject lines, the trend is definitely toward short, snappy and engaging. As we all know, people skim through emails, so you have to make sure that your message gets across in as few words as possible. Your subject line should be no longer than 50 characters (including spaces), otherwise it will get cut off when people view your emails on mobile devices. This means that even if you have a good idea for a subject line (like “Wear this dress and get free clothes”), it can be difficult for readers to understand what your message is about given its length alone. To avoid confusion about what’s actually being advertised, make sure your subject lines are clear, easy-to-read and succinct enough so they don’t cause any confusion when viewed on mobile devices.
There are two other things you should keep in mind when crafting your subject lines: firstly, avoid using words that could be perceived as spammy; secondly – give the reader a reason why they should open up the email! For example: “You NEED THIS STUFF NOW!”
Try A/B Testing Different Subject Lines
You can also use A/B testing to figure out what subject line works best. This is commonly used in marketing campaigns, but it’s also a good idea for your email campaigns. The basic idea behind A/B testing is that you create two versions of something (like a subject line) and then send each version to half of your list. You then compare the results between those two groups, typically by seeing which one got more opens or clicks.
A/B testing is called “split testing” because you split up your audience into two groups, send them different content, then compare their response rates after doing so. Using this method allows you to determine what works and what doesn’t work without spending too much time or money on an idea that might not be successful in the long run.*
Email subject lines determine whether your email is opened or not.
Whether you’re a small business, an enterprise brand, or a marketing agency, email subject lines are critical to the success of your email campaigns. The decision whether or not to open an email is made within the first few seconds of viewing it—and this fate is determined by how compelling and relevant your subject line appears.
Your company needs to be able to write subject lines that encourage recipients to click through and read your content without feeling like they’re being sold something.
A good subject line can do wonders for your email open rates, but a great one takes the reader from curious to click. This list is just to get you started thinking about how your subject lines can stand out in the inbox. Try out some of these tactics and see how they work for you. If you’re ready to take your email strategy further and learn how to build an awesome email campaign, check out this guide on everything you need to know. In many cases, the subject line of an email can be more important than the content. It compels a user to open the message and read on. The content then acts as a supporting actor in your script. The key is to make your subject line count. In other words, invest some time in devising winning subject lines that will result in more sales/clicks/views/etc.