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Best Tips For Effective Email Marketing

Email marketing is one of the most effective ways to reach customers. A well-crafted email campaign can help you acquire new customers or boost engagement through targeted messaging. However, if you want to achieve your goals, it’s important that you take the time to create a strategy and build an email campaign that will speak directly to your audience. To help, we’ve put together a list of our best tips for effective email marketing.

Check out these tips on how to make email marketing more effective. Email marketing can be one of the most effective methods of promoting your business and reaching out to new customers. Follow these ways to make email marketing more effective

Use Segmentation to Build Your Lists

Segmentation involves dividing your contacts into groups based on specific criteria such as location, interests, or demographics. You can then tailor your content to each segment in order to increase engagement and conversions. For example, if you have a B2B ecommerce website that sells clothing for men and women, you could divide your email list by gender and send separate emails with different offers or discounts based on their preferences.

One of the best ways to use segmentation is to build an automated drip campaign which sends multiple messages over time like timed emails sent at regular intervals so that customers don’t forget about them. This is especially effective if you offer frequent deals or discounts as customers are more likely to make purchases when they know there’s a limited amount of stock left!

Add CTAs

Your emails should also include a call to action, or CTA.

A call to action is any link in an email that directs subscribers to take some other specific action. CTAs are usually buttons or hyperlinks (such as “Download Now” buttons). They can be short and sweet, like “Get This Free Guide”. Or they can be longer, like “Learn how our company helped thousands of people make money from their homes.”

CTAs are essential for getting subscribers to take action by clicking on them. If you don’t use CTAs well in your emails, then your open rates will suffer as well as many other metrics related to engagement with your brand and content.

Make Your Emails Mobile-Friendly

One of the most important things to do is make sure that your emails are mobile-friendly.

To test this, you can use the Litmus Email Preview tool to see how each of your emails look on different devices and browsers. You should also consider using one of their email templates, which include mobile-friendly designs as well as other best practices like only using links that are mobile-friendly (i.e., not just plain text) and only using fonts that work well on small screens (like Helvetica Neue).

In addition, you should make sure all call-to-action buttons are large enough for users to tap on with ease, especially when they’re viewing the email on their phone or tablet screen. The size of the call-to-action button will depend on what type of device you’re targeting: if it’s a desktop computer then generally speaking anything over 8px across would be fine but if it’s going into an iPhone app then keep in mind that Apple recommends no more than 44pts or so (which translates into about 12px).

A/B Test Everything

A/B testing is an essential part of any email marketing campaign. There are so many variables that the only way you can know what works and what doesn’t is by constantly trying new things, measuring the results, and then making adjustments based on those results.

Some things you can A/B test:

  • Subject lines – can you increase open rates by simply changing a word or two?
  • Calls-to-action – is it better to use one button or multiple buttons? Are there other ways to encourage people to click through your emails?
  • Messages – how do long form messages perform compared to short ones? Can they still be effective even when split into multiple parts (e.g., sign up for 4 new features this week)?

Clean Your Email List

Once you have a clean email list, the next step is to find out who’s actually reading your emails. You can do this by using an email validation service. An email validation service checks to see if an address is valid and delivers a bounce report with information about where emails are being sent when they bounce back from that address.

You can also use an email list cleaning service to remove addresses that have been inactive for a long time or no longer belong to the company you’re sending mailings too. If you don’t want to use these services, there are steps you can take yourself:

Personalize Your Emails

Making your emails more personal can be one of the best things you can do to improve your email marketing. Personalized emails have been shown to get higher open rates, less spam complaints and even help you show up in mobile search results.

To understand why personalization is so important, let’s take a look at what it means:

  • Personalization refers to tailoring an experience based on who a user is or what they’ve done before. For example, if someone buys something from your company before they visit the website again they might see an ad for related products or services; this is known as behavioral targeting.

By sending personalized messages that address their specific interests and needs at that time in their relationship with your business (or brand), marketers increase response rates by up to 20%. There are many ways you can personalize emails like including user data within text fields (e.g., names or addresses) and including images that convey personality traits about recipients (e.g., photos of pets).

Write Catchy Subject Lines

Subject lines are the first thing a potential subscriber sees in their inbox, and it’s crucial that you make the strongest possible impression here. Start with a simple question or statement, then add something unique to pique their interest. Here are some examples:

  • How do I get more traffic?
  • What’s the best way to grow my business?
  • What should I do next?

Subject lines that are too long or complicated will only confuse readers and turn them off from reading further. Use short, punchy sentences (no more than 15 words) with no more than one or two questions at most.

Avoid Spam Words in the Subject Line

Spam filters are a pain in the butt. They’re designed to keep you from hearing from people who don’t want to hear from you, but they can make your life difficult if you’re trying to reach out and engage with them. When choosing a subject line for your email marketing campaigns, avoid spam words like “free” or “guarantee” or “reminder” or “deal.” These words tell spam filters that the sender isn’t interested in building a relationship with their customer base; they just want to sell something.

Keep a Consistent Brand Voice

Consistent brand voice is the tone and style of your copy. Your brand voice should be consistent across all of your marketing, from emails to social media posts to website copy.

However, keep in mind that the tone can vary slightly depending on the audience you’re targeting (and even if you’re writing for an internal team). For example, Coca Cola’s voice on its website is very different than how it speaks directly to consumers through its ads or tweets. You get what I’m saying?

And while we’re talking about being consistent…

Be Mindful of Timing and Holidays

One of the best ways to make sure your emails get read is by being mindful of the timing and holidays. The worst times to send an email are late at night, during lunchtime and on weekends. So while it’s important that you keep track of when people receive their email notifications, it’s also important to know when they’re most likely not going to be opening them. Consider sending out notifications at 8 AM or 9 AM Monday through Friday and avoid sending any on Saturday or Sunday unless there is a holiday involved (such as Christmas). To learn more about how these days impact open rates in general, check out this article from MailChimp: [How Does Time Matter for Email Campaigns?](

While we’re talking about timing, make sure not to send too many emails within such a short period of time; this will only make people start ignoring your emails in fear they’ll never stop coming!

Optimize for Preview Text

The first thing to remember when optimizing your preview text is that it’s not just about the marketing. Your primary goal is to encourage engagement and conversion.

Many email service providers (ESPs) allow you to control what appears in the preview pane of an email message, but some ESPs do not provide this feature. If yours does not, then your only option may be to use a different ESP that does or find another way around the issue (more on this later). The most common element used for this purpose is called “preview text.” Preview text usually consists of a few words that describe what the reader can expect from the message or even just a single word such as “Free!”

Optimizing preview text involves understanding how people interact with emails based on their current mental state at any given moment. In order to do so, we need some basic information about our audience: who they are; where they’re coming from; how old they are; etc., etc., etc..

Email marketing is an effective way to communicate with your customers.

Email marketing is a great way to reach your customers and it’s not a one-and-done method. Sending a single email blast that people receive once, then forget about is not going to cut it.

You can use email marketing to engage with customers, build customer loyalty, increase brand awareness and even improve sales!


Keep these best practices in mind when planning your next email marketing campaign. With a little trial and error, and maybe some added help from our team of experts, you’ll be on your way to achieving the results you’re looking for.

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