Email marketing is still one of the most cost-effective ways to promote a business; in fact, it’s almost half the price of a Facebook ad! Email marketing doesn’t have to be complicated either. If you’re looking for some of the best tips for email marketing, then this is the post you need to be reading right now.
Email marketing is a way of reaching out to potential customers and keeping in touch with your current ones. No matter what your product or service is, email marketing can be a part of your strategy, as long as you do it well. In this post, we’ll explore some of the best tips and tricks for email marketing, including how to get people on your list in the first place, when to send them emails, and what kinds of emails to send.
Be strategic about your email.
So you’re ready to send your first email marketing campaign. Great!
However, before you start thinking about what your subject line might be or how many emails you will send, there are a few things you should consider:
- Have clear goals for the email
- Write with an audience in mind
- Know when to include links or attachments in your newsletter
Segment your emails.
- Segment your emails.
- Don’t blast everyone with the same email.
- Segment by interest, location, or behavior.
- You can use segmentation to further segment lists according to business goals or customer needs. For example, you can have one list for customers who have purchased a specific product and another for those who haven’t yet bought it but are interested in doing so in the future.
Write great subject lines.
- Write great subject lines.
Email marketing is all about clicks, right? The more people click on your emails, the higher your open rates will be and the better your messages are doing their job of generating revenue. So it makes sense to make sure you’re using an attention-grabbing subject line that entices prospects to read what you have to say. Here are some tips:
- Use a question in your subject line—it’s one of the most effective ways to get people interested in what you have to say (and also one of the easiest).
- Make it personal by referencing something specific from their email or website (or even from something they shared with you during a conversation over coffee!). This way, recipients know that this email isn’t just another generic list of offers for them; it’s about them specifically! This can help build trust between sender and recipient because it shows that someone has taken time out of their day just for this person—which is pretty awesome if you think about it.](https://www.linkedin.com/pulse/best-email-marketing-tips-ever?trk=prof-post)
Keep them short and sweet.
The best way to get your message across is by keeping it short and sweet.
When writing the email, you want to make sure that the reader can skim through it quickly and understand what you are trying to say. Try using bullet points in your email instead of long paragraphs. This will help with SEO as well as ensure that readers can easily digest your message at a glance.
Include a clear CTA.
Having a clear call to action is crucial for every email you send out, whether it’s for marketing purposes or not. Your CTA should be short and to the point, so readers know exactly what they need to do next. In addition, don’t use multiple CTAs in one email; if you have more than one action you want your audience to take, direct them toward each individual goal separately. Finally, don’t bury your call-to-action at the bottom of an email that is otherwise filled with content—it’s often easier for readers (especially those on mobile devices) to simply scroll past this section rather than click through and complete their desired action on their phones.
Don’t forget mobile users.
Don’t forget mobile users.
Don’t neglect your mobile audience. Many people check their emails on their phones and tablets, so it’s important to make sure your emails look good on these devices. Include a call-to-action button (CTA) to encourage them to click through and visit your website, or download an app. Use a responsive design in which the images resize automatically based on the size of the screen they’re viewed on, which will make it easier for mobile consumers to enjoy your content while they’re out and about. Test your email campaigns on various devices before sending them out; you can use Litmus or MailChimp’s Email Builder Tool to do this quickly and easily. You also want strong imagery in every campaign: make sure there’s something eye-catching included! This could include anything from branding elements such as company logos or colors that match those used elsewhere online with fonts that complement each other well so everything looks cohesive.”
Use a responsive design.
One of the most important things you can do for your email marketing campaign is to use a responsive design.
What’s a responsive design, you ask? It means that your emails will look good on any device. That means your customers can read and interact with them whether they’re using their desktop computers, tablets or smartphones.
This is important because more people are using mobile devices to open emails these days (and now they have even more devices to choose from). If you don’t have a responsive design in place, it could be detrimental to your bottom line – especially if someone accidentally opens one of your emails while browsing Facebook on their phone!
Use strong imagery and branding.
Your email should look like it belongs to your company, not someone else’s. That means using a consistent color scheme and logo across all of your marketing materials. It also means using a branded font, which will give you an edge over other brands that don’t have one yet.
However, don’t go overboard with too many details at once—you want to keep things simple so that the recipient can easily scan your message without being distracted by irrelevant images or text. That said, remember that images can be powerful when used correctly. If you’re sending out an email about how much money you’ve saved people on their utility bills this summer by switching providers (ahem), then maybe throw in some photos of happy families smiling beside their new low-energy light bulbs!
Personalize where you can.
Personalization is an important aspect of email marketing. The more personalized your emails are, the more likely you’ll be to capture and hold the attention of your target audience.
You can personalize all kinds of things in your emails:
- From name – Your business name doesn’t have to be the one that shows up in the “From” field on every email you send. You can change it up based on who’s getting the message; for example, if you’re sending an email about a product launch to everyone on your list, you might use something like “The Bob’s Burgers Team.” If it’s a message about company news or security updates, however, consider using something less formal like “Hello Team.”
- Subject line – As with your business name in the “From” field, there’s no reason why every subject line should be identical either. A sales promotion might benefit from a subject line like “Do You Need More Sales?”. Meanwhile a newsletter about industry trends could use something more neutral like “Did You Know?”
Make it easy to share your emails.
You want to make it as easy as possible for people to share your emails. The reason is simple: email newsletters may be the only way you can reach some of your customers.
Email marketing is crucial for businesses because it’s a great way to build a relationship with customers and provide value, according to an article from HubSpot. Email subscribers tend to spend more money online than non-subscribers, so email marketing is one of the best ways for businesses to grow their revenue (and even create new products).
However, if you’re sending out regular emails but nobody shares them on social media or sends them along via email, then you’re missing out on potential sales opportunities.
Good email marketing makes people want to share what they find in their inboxes with others.
One of the best ways to get people to share your email is by giving them a reason. If you can provide an incentive for sharing, all the better. People love sharing things that make them look good or that they think their friends and family will find useful or interesting. That’s why it’s important to create content with a high emotional value and try to build an audience that is interested in what you have to say if you want your emails shared across social media platforms like Facebook and Twitter.
Another thing worth considering when building your campaign is making sure it’s easy for people to share your content on social media platforms like Facebook and Twitter (or any other platform of choice). If someone can’t easily share something from their inbox, then they either won’t bother at all or take extra steps outside of their inboxes (such as copying text into another application before posting) which can lead them away from future marketing efforts sent through those channels; either way this means less engagement with future campaigns!
Email marketing is a powerful tool for your business when you use it correctly. With the tips above, you can make sure that your emails are engaging and effective so that they help you generate more leads and sales. It may take some trial and error to find out what works well for your customers, but once you do, your email marketing efforts will be much more successful.