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Best Tool For Email Marketing Automation

When it comes to email marketing automation, you have numerous options to choose from. Each tool has its own pros and cons. To make things easier for you, I researched and analyzed 50+ tools in the market today. From the results, I was able to determine some of the best-rated email automation tools that are currently on the market. Email marketing automation tools are e-mails with a trigger, which can be sent to a list of recipients – usually triggered by an action. They allow marketers to create a series of e-mails based on the behavior of someone.

Email Marketing Automation is a great tool that can be used to help your email campaigns since it will automatically send emails to your subscribers at the right time. It gives marketers the ability to set when they send an email, and even include intros and outros (cut-off times). The best part of this all is that these emails are sent in a desired sequence without any human intervention! The most effective email marketing strategy combines an automated and a manual approach to deliver the best results. Automation is a useful way to send relevant messages to large groups of people based on their actions, which can improve open and click rates. By automating the bulk of your emails, you free up more time for 1:1 conversations with subscribers who are interested in speaking with you in real-time. One-on-one conversations are all about providing value, and automations can help by suggesting content that’s relevant to the stage of your relationship with your subscriber (i.e., early stage or mature).


Email marketing automation tools are a great way to streamline your marketing efforts. The following is a list of the best email marketing automation tools from top to bottom:

  • Vision6 – Vision6 has a variety of tools for you to use in your email marketing campaign, including an automated address book and an easy-to-use interface. You can also create custom reports that make it easy for you to see how many emails have been opened and clicked on, as well as which links were used most often by recipients. They offer multiple plans depending on how many subscribers you have, with their highest tier costing just $39 per month (which includes up to 1 million subscribers).

Outbound Engine

Outbound Engine is one of the best free tools for email marketing automation. It lets you plan and send up to 2000 emails per month, which is a pretty good number considering that it’s free.

It also has easy-to-use drag-and-drop templates and integrations with tools like Google Analytics, MailChimp and Salesforce. This makes it easier for you to set up an automated email campaign without having to hire an expert or dig into the coding yourself.


If you are looking for the best tool for email marketing automation, then we recommend Sendloop. We have spent hundreds of hours testing and reviewing the best tools for this purpose and we found that Sendloop is one of the best options available today.

Sendloop has been around for quite a while, but still manages to offer some great features that make it stand out from other competitors in this space. For example, it gives users access to advanced automation features including smart rules, emails on hold, email templates and more! These features allow marketers to easily automate their campaigns with minimal effort or technical skills required on their part which is why we consider it as one of our top picks when looking at different options available on today’s market (you can read more about these features below).

Campaign Monitor

Campaign Monitor is one of the most popular email marketing platforms out there, and it’s not hard to see why. They offer an excellent product at a very reasonable price point, backed by great customer support and a robust feature set.

You can use Campaign Monitor to send automated emails that are triggered by specific events (like someone signing up for your newsletter or making a purchase). You can also segment your list into different groups so that you can target specific people with relevant information based on their interests and activities. And if you want some additional bells and whistles like A/B testing or landing page creation tools, Campaign Monitor will gladly sell them to you for extra money (but only if necessary).

If this sounds like something you’d be interested in, check out our full review of Campaign Monitor’s features here:

Benchmark Email

Benchmark Email is an email marketing automation tool that lets you create custom-designed campaigns, and then it sends them as soon as you need them. The platform has a free plan, which includes up to 2,000 emails per month, up to 2,000 contacts and up to 14 different features. For more features (like unlimited emails or automated drip campaigns), you can choose one of their paid plans: Start at $13.99 per month for 1,500 subscribers; go all the way up to $299 per month for 20 million subscribers.

Benchmark Email’s drag-and-drop builder makes it easy for users with no coding experience to create beautiful landing pages in minutes—no engineering learning curve required! They also offer integrations with Salesforce and MailChimp so that you can easily send emails through these platforms instead of using Benchmark’s own API if desired.”


eSputnik allows you to send personalized emails to your customers at the right time.

It also provides analytic reports that help us understand what our customers’ behavior and preferences are by showing us the best days and times for sending emails.


SendPulse is a great choice if your company is an ecommerce shop, publisher or SaaS business.

It has a free plan that allows you to send up to 12,000 emails per month with unlimited contacts and subscribers. If you exceed the limit, they’ll charge based on the volume of emails sent out in a given month—starting at $14 per 1 million emails sent.

In addition to their affordable pricing plans and robust analytics tools (which can be used for segmentation), SendPulse offers an easy-to-use email template builder so you can create email templates quickly without having to hire designers or developers for it. It also supports multi-channel marketing automation through its API integration capabilities; this means that it’s compatible with other popular marketer tools like Salesforce, HubSpot CRM, QuickBooks Online and Mailchimp.


ActiveCampaign is a web-based email marketing platform that makes it easy to automate your email marketing campaigns. With ActiveCampaign, you can create an automated customer journey that delivers a personalized experience to your customers.

You can set up drip campaigns and sequences (a series of emails) which will help you build relationships with your customer by delivering them the right content at the right time. You can also use their advanced segmentation tools to target specific groups or individuals within your audience, making sure your emails hit all the right notes for each individual recipient.

The software includes built-in integrations with other services like Salesforce, MailChimp and Shopify so you can easily sync up any existing data in those systems with ActiveCampaign’s database of contacts and information about them. The software also comes with several pre-built automation templates so you don’t have to start from scratch as soon as you log in!

autoresponders for email marketing automation

An autoresponder is an email marketing tool that automatically sends out a series of predefined emails to your subscribers after they sign up.

It’s a great way to help you get more subscribers and build relationships with your customers or clients.

Setting Up An Autoresponder

To set up an autoresponder, go into your email marketing software account and create a new campaign. From there, select “autoresponders” from the dropdown menu:

This is a good way to send automated emails.

Email marketing automation is a great way to send automated emails. It allows you to create a series of messages that are delivered in a specific sequence, based on the actions of your subscribers. For example, someone who signs up for your email list might receive an introductory message and then another that includes additional information about the topic you cover. Or if someone selects a product from your store, they might receive an email with instructions on how to make sure their purchase was successful.

Email marketing automation tools make it easy for you to set up these sequences, so all you have to do is sit back and enjoy as they work their magic!


We’re confident that this roundup of the best programs for email marketing automation will help you get a better handle on your campaigns, and ultimately boost your conversions. Almost all of these tools offer a free trial period, so why not give them a shot? If you have any questions about our research or would like to learn more about how we can help you with your own sales and marketing initiatives, please contact us at any time.

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