Content creation tools have come a long way over the past few years. These days, you don’t need to spend hundreds of thousands of dollars per month on a content creation agency to make your content marketing strategy successful. If you are looking for high-quality content that doesn’t cost much money, these tools will be perfect for you. Let’s see what they are!.

There are a lot of tools out there that can help you create content. There’s no denying that. That said, it’s a bit overwhelming to sift through everything and figure out what the best tools are. That’s why I created this list of the best tools for content creation. We’ll go over some of the most popular online tools and offline software options available today.

Content Creation Tools That Will Satisfy Your Audience

Consistent content creation is one of the hardest parts of online marketing, especially if you are not armed with the right content creation tools to get the job done.

No matter how hard you sit and think and squeeze your fists and click your bright red heels it’s always a struggle to come up with new content ideas.

This is one of the hardest things to work out after you have figured out how to start a blog.

And, even when you do have a new idea, how do you know if you’ve written it well and it will perform?

Thankfully these content creation tools are here to take the sting out of it.

1. Hootsuite

What it is: Hootsuite helps content creators everywhere consolidate social media accounts, schedule posts and campaigns, provide analytics and organize your trusted news sources.

Why you need it: Social media management tools like Hootsuite are critical for taking the stress away from the everyday chaos of managing and producing social media campaigns – so you can spend more time on creating posts, engaging with audiences, and keeping track of the 24-hour news cycle. 

2 – Quora (not for the reason you would think)

The usual reason to use Quora is quoted as, “Find out what your audience is asking about and create content about it!”, which is great and all, but I have a different variation on why you should be using it.


It’s not only to find ideas to write about but to write about your content.

Let me explain…

Darren Rowse says one of the best outcomes from Blog Commenting is that you’re immersed and it often births new ideas for blog content because you’re forced to write about a specific topic or angle and share your opinion.

And, he’s not wrong.

By using Quora for this you’re able to do it for all of your platforms, too.

Finding questions and answering them you force yourself to create content more frequently and cement your opinions. Which is where content ideas come from.

I left this comment when someone was asking about email marketing & blogging

Quora answer

Which led to me writing a much more detailed guide about email marketing along with my full personal strategy & copies of all of the emails that I send out as part of my autoresponder.

Instead of just looking for questions and writing your answers somewhere else, commit to writing answers there and look for the content ideas that come from them.

There’s a much better way to answer questions on your platform coming up next…

3 – AnswerThePublic

AnswerThePublic helps you find questions online and is one of my favorite pieces of content creation software.

All you have to do is enter a keyword & you can find all the questions your audience is asking about it.


You have it return the questions in a table format as you see above.

Or if you prefer visual content creation tools you can use the visualization wheel format which you can see below-

organic food questions

The best course of action here is to be broad.

If you find a question that has been poorly answered you’ve just found a content idea and a place to distribute it. Well done you, pat on the back.

4 – Flipboard

Where you would use Feedly to target your competitors, you should use Flipboard to find new competitors and even more on-the-pulse trends.

Flipboard is available on your phone and desktop, and most Samsung Phone users will already be well acquainted with it (swipe right on your home screen).

flipboard cover stories

Now, stories of Taylor Swift’s love life aside, you can set it up to follow specific channels and topics. And, it’ll bring you all the relevant stories that have been submitted to Flipboard up to this very moment.

If I type in Plumbing – a hard topic to create content about – you’re given this extensive list of topics (it goes on beyond the image):

plumbing flip board content

For your Plumber’s social media feed or blog you now have a virtual cheese board of content ideas to choose from, curate, and skyscraper.

From this list I’ve already got:

  • 10 Quirky Ways To Decorate Your Pipes
  • Natural Bath Designs (That Don’t Need To Be Natural)
  • 15 DIY Bathmats You Can Make For Under $10
  • How To Create A Household Sink And Drain Unblocker

This is one of those content development tools you can check every day just for fresh inspiration and can delve into much more deeply when you’re stuck for an idea.

And, guess what? It’s free.

. 5 Slack

What it is: Slack keeps companies connected by providing teams with a streamlined communications platform that enhances projects and all-around decision making.

Why you need it: With outside app integration and easy search functions, Slack is much more efficient than email when it comes to collaborating with a team.

6. Narrator

What it is: freelance content writing platform where you can order content from expert writers.

Why you need it: With a quick turn-around time of 24-48 hours, you can be sure you get your content delivered as soon as possible and by writers who are matched to your project by a smart algorithm. Once the writer delivers the content, you can request for revision and accept the work only if the content matches your requirements. The built-in quality improvement assistant and plagiarism checker assure that you get the best results every time.

6. Adobe Creative Suite 

What it is: The Adobe Creative Suite is every designer’s must-have. It’s comprised of applications for graphic design, video editing, and web development, which all require a monthly subscription for use.

Why you need it: The applications give visual content creators, who are adept at producing visuals from the ground up, the ultimate customizability and control over virtually all elements of the creative process.

7. Canva

What it is: Canva is a free graphic design tool that gives users access to over a million photos, graphics, and fonts.

Why you need it: The website has an easy-to-use interface, offers free downloads, and allows users to format visual assets for a variety of social platforms. 

8. Eyedropper (Google Chrome)

What it is: This Google Chrome extension generates HEX codes for any color on any webpage of the browser. You simply hover the eyedropper cursor over the desired color, and the code will populate.

Why you need it: Eyedropper is great for getting your branding’s exact color code for any branding materials.

9. Wipster

What it is: Wipster is video feedback and approval tool that allows comments to be pinned on specific video frames. It logs ongoing drafts for review and integrates them into several publishing platforms.

Why you need it: No more hovering over editors’ shoulders or writing out lists of timecodes for edits. Pinning comments frame-by-frame allows videos to act as a living document. Click directly on what needs to be changed and work with editors without being in the same room. 

10. Spredfast

What it is: Spredfast is a social media marketing platform used by some of the biggest media agencies out there. It helps you to connect to viewers by improving and rounding out how you execute your social strategies.

Why you need it: Who doesn’t need a platform that helps you reach your audience? Spredfast can help you optimize your social media strategies by letting you keep everything in one place, so you can share more with your audience, faster. 


What it is: IRIS.TV is a video optimization tool that tracks analytics and creates custom digital strategies for increasing views, engagement, and retention.

Why you need it: Don’t leave autoplay and playlist curation to chance. Their deep well of analytics makes informed decisions and recommends how and what video to show viewers. 

12. Google Drive

What it is: Google Drive is an essential tool for all content creators because it allows you to store all kinds of files (photos, music, movies, docs) on a cloud.

Why you need it: If you or your business share and move important files, Google Drive is an excellent storage source with up to 15GB free.

13. Skimm 

What it is: The Skimm is a daily newsletter delivered to your inbox full of the most up-to-date and trending news items.

Why you need it: Browsing a newsletter, like The Skimm, at the start of your day is an easy way to stay in the loop before you head off to work. 

14. Trint 

What it is: Trint is an automated-speech-to-text platform that will allow the user to correct errors made in the transcription

Why you need it: Trint can help you revolutionize your workflow. Instead of spending hours trying to transcribe something, you can plug it into Trint and it will generate it for you, allowing you to focus on other projects.

15. Edubirdie 

What it is: Edubirdie, an essay writing service, has a free online tool that lets you double-check for plagiarism in any article or essay.

Why you need it: Plagiarism is one of the most severe mistakes made by journalists and students alike. Edubirdie’s tool is free, fast, and credible, and helps make sure your work is free of mistakes and unreferenced citations.

16. Periscope Data 

What it is: Periscope Data enables companies to make informed decisions using their wide array of dashboards and charts.

Why you need it: Easily share and customize data sets in charts and page dashboards to suit your needs at any given moment.


What it is: tracks real-time and historic audience engagement for web and video.

Why you need it: What could be more important than being able to track which articles your audience is viewing and engaging with most? takes it a step further than some of its competitors with in-depth historic data and filters for everything from tags to verticals and individual writers. 

18. Trello

What it is: Trello is a collaboration tool where you can organize projects and aggregate information to use for a later date.

Why you need it: Trello can do almost anything. Its message board format allows you to take quick notes and schedule projects for the future. It offers integration with most major apps and services so posting and sharing across multiple platforms is a breeze. 

19. Salesforce

What it is: Salesforce is a customer relationship management tool, which allows you to best connect with interact with potential, and current customers.

Why you need it: Salesforce does a lot, including automatically updating reports on revenue, workflow automation that make communication between teams much easier, and maybe most importantly, the ability to integrate with basically any other platform. 

18. Automated Insights 

What it is: Automated Insights is a natural language generation platform that takes data and transforms it into an easily readable narrative.

Why you need it: Create detailed reports and studies at scale on all types of data with the help of Automated Insights.

20. Access to extensive media libraries 

What it is: Top media providers, such as Getty, Reuters, and the Associated Press, give content creators access to photos and video they need to produce high-quality editorial projects.

Why you need it: Storytelling would be a difficult job without media. Certain news items, like the raging wildfires in California, demand you find the best media to accompany your article or video. 

20. Zoom

What it is: Zoom is an enterprise communications platform with an easy interface. The cloud-based system allows users to connect by video and audio conferencing, as well as webinars and cross-platform messaging and file sharing.

Why you need it: Zoom helps the rising remote workforce connect and share ideas and assets on the content creation process. You and your team can easily share files or and record meetings or webinars to turn into content for your audience. 

21. Loom

What it is: Loom is part of the content creation tools must-haves that can capture your computer desktop or single tabs, while simultaneously recording you and your microphone. 

Why you need it: Loom can easily create a video screen share of your work to send to a colleague to help clarify information about your project. Or you can use it to create tutorials and other information for your audience as a valuable piece of content.

22. Airtable

What it is: The cloud-based Airtable helps you navigate and collaborate on projects through features of a database with a spreadsheet interface. Users can set up Airtable as a grid, calendar, Kanban board, gallery, or form to customize their project organization.

Why you need it: In addition to helping your team stay organized, Airtable helps you create forms that can be embedded on your website or your Facebook Page or shared as a link. Collect orders, launch a survey, or gather more information from your customers to use Airtable as one of your content creation tools.

With the help of free and premium content creation tools, your team can stay organized and produce videos and other content. Keep your audience and team engaged, whether you’re navigating a crisis or improving your remote workforce productivity.

23. Wibbitz 

What it is: Wibbitz is an automated video creation and enterprise video management platform. Using AI, the product intelligently summarizes articles and pulls relevant media assets to create scenes comprised of a bite-sized video. These videos supplement articles by providing readers with a viewing experience that aids the storytelling.

Why you need it: Wibbitz’s platform optimizes video creation and expedites the editing process, helping publishers and brands create a bulk of videos in a fraction of the time with an online video editor. The tool is intuitive for the novice user and doesn’t require a background to edit video online and easily integrates into your daily content workflow.


In today’s competitive world, everybody wants to outrank their competition and get more traffic to their website. One of the best ways to do this is by creating lots of quality content. You might have heard that “content is king.”

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