Best Tools for Digital Marketing 2022

Are you looking for the best tools for digital marketing in 2022? Digital marketing is growing more competitive by the minute so you need to stay ahead of the curve. This book lists the top tools that are on the market that you can use for your next venture into digital marketing. These are tried and true methods that have worked online for other companies just like they will work for you. It doesn’t matter if you’re at a mid-size business or a small business, this book has some great content that will help you succeed in the world of digital marketing.

The Best Tools for Digital Marketing 2022 includes 200+ best tools for digital marketers in 10 helpful categories. Tools for each category include comprehensive, objective reviews that offer the pros and cons of each product.

Mailchimp

A great platform for getting started with email marketing, whether you need a simple digital marketing tool or advanced solution.

Price: Pricing plans vary. You have the choice of monthly billing or credits, depending on your use. A limited free plan is available if you have under 2,000 subscribers. 

Pros: 

  • Easy to use. 
  • Great email templates
  • The Freemium version is excellent. 

Cons:

  • Limited marketing automation features.

Campaign Monitor

As the name suggests, Campaign Monitor is more than an email marketing automation tool. 

It’s an email marketing campaign management hub. 

Price: $9-149/month. Advanced features and unlimited sends become available at the “Unlimited” $29/month price point. 

Pros: 

  • Advanced integrations and campaign management features. 

Cons:

  • Design flexibility. 

Convertkit

Email marketing software designed for professional bloggers and content creators. 

Price: $29/month for 1,000 subscribers.

Pros: 

  • Includes a landing page editor.

Cons:

  • Expensive, especially if you’re starting out. It can take a long time to reach 1,000 subscribers.
  • Limited design and templates.

 SEMrush

Conduct all of your digital marketing strategies from one platform. SEMrush can help improve your online visibility with features such as a technical SEO audit, semantic core collection, position tracking, organic traffic suggestion, and social media management. Get access to over 20 billion keywords, 310 million ads, and 17 billion websites in order to stay ahead of the competition.

Ubersuggest

Attract more visitors to your website with reverse engineering techniques. Ubersuggest by Neil Patel provides a domain search tool that displays what is working for the competition. Learn the same great strategies they are using and gain a leading edge in your market. The reports will also enable your business to write better content that will attract more subscribers.

Siteliner

Perform a content audit on your website for better ranking. Siteliner is a tool that allows you to enter your domain and scan for broken links, duplicate pages or posts, and page loading speed. Simply enter your URL, and the results are displayed in a helpful graphic report that you can download.

Hubspot

Hubspot built their brand around inbound marketing (e.g. attracting potential customers by creating valuable content and experiences tailored to them), which is probably the most effective digital marketing strategy for small businesses. 

Price: Varies. See HubSpot’s plans. The “Starter” plan is $45/month.

Pros: 

  • Outstanding integrations.
  • Includes resources to help you learn how to use a CRM. 

Cons:

  • Add-ons add up. Full functionality is expensive.  

Zoho

Zoho delivers vital features and integrations at a competitive price. It is PC Mag’s top pick for CRM software in 2021.

Price: $12-45 per user/month. The most popular option is $35

Pros: 

Cons:

  • Features are limited at the lower price levels. 

Less Annoying CRM

This one lives up to its name by focusing on the main features that matter to small businesses. 

Price: Starts at $10 per user/month

Pros:

  • Easy to use.
  • Good price.

Cons: 

  • Reporting features are basic at best.

Slack

A simple chat platform is all the project management software most small businesses need. Slack delivers that better than anyone. 

Price: $6.67 per user/month for small to medium businesses. $12.50 per person/month for larger enterprises looking for advanced tools. 

Pros: 

  • Simple and easy to use. 
  • Widely adopted thanks to the work-from-home revolution.

Cons:

  • Constant notifications can be distracting but turning them off completely defeats the purpose of instant messaging. You may need to experiment to find the best way to use Slack for your team.

Trello 

A brainstorming and project management platform built around kanban boards. This is a helpful tool for coming up with a digital marketing plan.

Price: Free for small teams, $9.99 per user/month for “Business Class.” 

Pros: 

  • Enables remote brainstorming.
  • A good choice for visual thinkers. 

Cons:

  • Lacks important integrations, like billing. 
trello kanban board

Image: Trello 

Asana

A well-designed platform for keeping your team on track. 

Price: Free – $24.99 per user/month.

Pros: 

  • The free version is enough for many small businesses. 

Cons:

  • You probably don’t need most of Asana’s features. 

 Sprout Social

The website homepage for Sprout Social, a popular social media management tool

Sprout Social at a glance:

  • Cost: $89-$249+/month for 1 user. The base package includes 1 user license and 5 social profiles.
  • Why it’s great: Sprout Social is best known for its powerful analytics dashboard and social listening tool showing share of voice with a competitive analysis. It also offers a wide range of integrations, including Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest.
  • Ideal for: Small to medium businesses and teams, agencies, YouTube and Pinterest users.

Sprout Social offers engagement, publishing and scheduling, analytics, social listening, and employee advocacy features in its best-in-class social media management tool. While you pay per user license, even the basic level of Sprout Social offers more advanced features including review management, tasking and CRM tools, and keyword and location monitoring. Other high-value features include a social CRM with conversation history, image reformatting, and an RSS reader for news and blogs. If you’re a user of Shopify, Facebook Shops, Zendesk, or Google Analytics, you’ll benefit from those integrations.

Sendible

The Sendible website, one of the most popular social media management tools

Sendible at a glance:

  • Cost: $29-$399+. The basic level comprises 1 user license and up to 6 social profiles.
  • Why it’s great: If you’ve ever switched between platforms to upload, resize, export, and re-upload images, you’ll appreciate Sendible’s image resizing tool. Similarly, its custom editor allows you to customize posts across platforms in a single publish action.
  • Ideal for: Small to medium businesses and teams, freelancers, agencies.

Sendible is a full-service social media management tool useful for publishing, collaboration, listening, and analytics. Sendible supports Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Google My Business.

Conclusion

The Best Tools for Digital Marketing book gives you access to the most powerful online marketing tools and resources on the internet. This year’s book includes actionable tips on using each of these tools to get the most out of your budget, give your website an edge over your competition, and promote you and your products more effectively than ever before.

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