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Best Tools to Make Social Media Videos

As a thriving online business, it is important to advertise your social media presence. Whether you want up to the minute video to share with your followers or a quick tool that will allow you to capture a little over 4 minutes of video, you have several options.

If you’re looking for a great place to publish, host, and track your videos online, then look no further. Displays the actual features in the form of bullets that are super easy to skim through.

 Adobe Spark

Adobe Spark enables web and mobile users to easily create, customize, and share videos and other visual content. This video making tool is a cross platform web app that comes with professionally designed templates for making stunning videos and graphics.

Key Features

  • Access to multiple themes, fonts, and images
  • Customizable templates
  • Reassign licenses whenever you want
  • Watermark removal


  • User-friendly
  • Easy collaboration
  • 24/7 customer support
  • Access to a huge database of images, icons, and templates


  • Can be confusing for amateur video creators and editors


  • Starter Plan: Free
  • Team Plan: Approximately $18 per month

Individual Plan: Approximately $9 per month


If you want to create animated videos, Animaker is an apt choice for you. This video making tool can help you create pro-level animated videos with visual elements, background music, and custom characters.

Key Features

  • Infographics maker
  • Animaker whiteboard videos
  • Multi-user collaboration
  • In-app messenger


  • Pre-designed templates
  • Option to create vertical videos
  • Access to icons, charts, maps, and more
  • Custom font support


  • Certain features may lag


  • Free Plan
  • Starter Plan: $19 per month
  • Business Plan: $39 per month
  • Free trial available

Image via Animaker

Pro Tip: Use their Intro Maker to create branded videos easily.


Moovly enables you to create promo videos, explainer videos, training videos, and tutorials easily with their customizable templates. This video making tool has multiple types of templates for business, personal, and educational videos.

Key Features

  • Text-to-speech feature
  • White labeling options
  • Custom colors and fonts
  • Color removal
  • Subtitles


  • Access to free footage, sounds, and images
  • User-friendly mobile app
  • Video automation option
  • Don’t need to download software


  • Limited features in the Free Plan


  • Free Plan
  • Pro Plan: $49 per month
  • Max Plan: $99 per month
  • Enterprise Plan: Get in touch with their sales team


Pricing (paid annually)

  • Annual Basic: $39/month
  • Annual Standard: $69/month
  • Annual Pro: $249/month

Promo is a great social media video maker for businesses, agencies, and influencers. The platform offers a few different products that are particularly beneficial for social media videos. Our two favorites are the Online Video Maker and Video Ad Maker.

Online Video Maker

Promo’s Online Video Maker has everything you need to create engaging social media content. You’ll get access to customizable video templates, professional video clips, and royalty-free music. Promo is one of few social media video makers that creates intro videos, testimonials, social media ads, and product videos.

Video Ad Maker

Promo’s Video Ad Maker provides all the features you need to create attention-grabbing video ads. Promo partners with Shutterstock and Gritty so you have access to the images and videos you need without having to pay additional fees.



  • Monthly: $14.99
  • Yearly: $119.88

Ripl is one of the social media video makers that has the best set of features. Marketers and influencers can create beautiful and consistent visual content across social media platforms. Ripl users can choose from hundreds of templates to quickly and easily create high-quality videos. You can even create branded videos with your own fonts, colors, logo, and audio. Ripl also makes it easy to share your contact across social media platforms with a tap. And, it includes analytics so you can see how your content is performing. One of our favorite Ripl features is the scheduling tool. You can schedule your social media posts to publish at just the right time. So, if you know that the best time to post on Instagram for your brand is 1 pm on Wednesday, you can schedule your most important content for that time.

Pricing (paid annually)

  • Free plan
  • Creator: $20/month
  • Business: $40/month is one of the social media video makers with a drag-and-drop interface so users can create high-quality videos easily. It’s a free app that lets you create up to 10 videos, images, and free audio files. You can export videos up to two minutes long. also offers users the ability to resize videos so they’re optimized for any social media platform.


Hyperlapse is Instagram’s own app for the creation of time lapse videos. It allows you to speed up films up to 12 times of the original speed. You can also record in real time. Furthermore the app will smooth out shaky footage and enables you to post the finished video directly to Facebook or Instagram. A simple, easy to use and effective tool, which is free. The only drawback: Hyperlapse by Instagram is only available for iOS at the moment. Android and Windows Phone users have to look for an alternative. Our suggestion is Hyperlapse by Microsoft. It allows you to speed up videos up to 32 times of the original speed.


Shakr is targeted especially at companies looking to pursue video marketing on Facebook or Instagram. The tool enables you to create professional looking videos with a few clicks and simple drag & drop functionalities. More than 2,000 templates and a huge music library complete the service offer. A special highlight is the possibility to quickly convert videos to ads for Facebook or Instagram. With prices between 99 and 349 Dollars a month Shakr is a pricier option.


Headliner might be the easiest way to create a video with captions. (Remember that designing for sound off is key for social videos!)

With Headliner, you can upload a video and let it automatically transcribe the audio into captions or create a video simply uploading an article or an audio file. You can also upload or search for images, videos, and GIFs to be added to your video.

Bonus: The team at Headliner has a hilarious page explaining why the tool is free.


We’ve researched the most popular social media video tools for you. They are all here with resources to help you start using them with your clients today!

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