The social media landscape is continuously evolving, with new platforms constantly emerging. This makes it difficult to keep up and to know which tools are worth your time. That’s why we recommend starting with the tool that is the core of any social strategy: a robust dashboard for publishing, scheduling, analyzing and engaging in social conversations.

Social media is an incredibly powerful tool for marketers, but it can be overwhelming to manage. We’ve made it easy and enjoyable by finding the right tools to make posting, scheduling, and analyzing a breeze. 

Sprout Social

sproutsocial, social media tool

Like many of the other social media tools on this list, Sprout Social allows you to schedule updates to your social media accounts.

However, there are a couple of unique features that set Sprout Social apart. 

In addition to monitoring and managing multiple social networks, SproutSocial’s clean interface also delivers deeper analytics.

For example, the platform gives you calculated engagement and influence scores, and if you’re using social media for customer support, it also measures your response time.

You can even turn your messages into action items to create workflows or reminders around your social activity. This way, you can connect the points of conversations that happen online to real business.

Another perk is discovering new people to connect with and systematically remove bad connections, using the discovery tools.

Pricing:

  • Standard: $99 per user/mo: manage up to 5 profiles, all-in-one social boxes, social content calendar, review management, asking and social CRM tools, plus other features;
  • Professional: $149 per user/mo: 10 social profiles, everything in plus scheduling for optimal send times, custom workflows for multiple approvers and steps, response rate and time analysis reports, plus other features;
  • Advanced: $249 per user/mo: everything in professional plus Message Spike Alerts for increased message activity, digital asset, and content library, chatbots with automation tools, plus other features.

Biteable

Creating content for social media is an essential part of the game. Visual content gets three times more engagement on Twitter than plain ol’ text, so good visual content can help you take it to the next level.

With Biteable, you can easily create engaging, entertaining, and informative short videos to share on social media.

With a host of free video templates, footage, music, and animated scenes, Biteable is a godsend for anyone who wants to create studio-quality quickly without needing expensive resources like film or sound recording equipment.

Biteable was created to be super easy to use and one of the cheapest tools of its type on the market. Most features are available even with free accounts (it’s pretty cheap to upgrade to Premium anyway) so why not add a bit more excitement and spark to your social media content by creating some short, super-shareable videos?

Buffer

Buffer started off as a scheduling tool for Twitter. Today, it supports all the major social media platforms, including Facebook, Instagram, Pinterest, LinkedIn, and Google + (for the one person who still uses it.) Let’s take a look.

You can do some pretty neat things with Buffer:

  • Use the chrome extension to add articles and content from the web to your Buffer queue or share content on the go.
  • Automatically shortens links you share. If you’re Bitly user, you can connect your accounts.
  • Upload custom photos and videos (or use ones pulled from the article you shared).
  • Access complex analytics to track your content’s performance.
  • Create a posting schedule so your content gets spread out throughout the day.
  • Reply to posts from inside Buffer.
  • Add team members.

A social media dashboard like Buffer helps you fill your social media feed with relevant and exciting content without spending half your life logged in to Facebook and Twitter.

BuzzSumo

Social Media Tools: BuzzSumo

Website: https://buzzsumo.com/

Pricing: Plans start at $79/month

Details:

BuzzSumo is a tool that lets you find the most shared content and trending influencers. You can use it to analyze which content performs best for any topic and all you need to do to get started is to search for a topic or a domain.

Through BuzzSumo you’re able all gather a better understanding of your impact on social media and develop smarter content strategies by seeing which of your own pages were engaged with the most. BuzzSumo will break the results down by Facebook, Twitter, Pinterest, and Reddit shares.

This provides the added benefit of being able to see which articles are performing well across the web without having to constantly monitor multiple social channels.

Piktochart

The best social media graphics will persuade your followers to pay attention to your message. Your images should convey a story, so fans are encouraged to click the link in your post. Amy Copperman, head of editorial content and social media for Adobe Spark, offers her perspective: 

“The fundamental building block of a brand is consistency. It takes five to seven impressions for people to begin to recognize your brand. This means that the repetition of key brand ingredients—logo, colors, and typeface—is essential.”

Combine your site branding with graphics using Piktochart. With this tool, you can sift through thousands of royalty-free images and add nifty visual effects. You also can customize ready-made templates with just one click. It’s an easy way to try different styles to match your brand’s unique personality and style guide.

Social Image Resizer Tool

In social media, one size doesn’t fit all. Every channel requires specific graphic dimensions. What works on Twitter won’t work on Facebook. So, it’s recommended not to reuse the same graphic size across all your social accounts. Manvi Agarwal, a marketing and communication strategist at SocialPilot, states the significance of your social media graphics: 

“Be it Facebook profile pictures, LinkedIn banners or any social media image for that matter, images are now undoubtedly the backbone of all social media platforms. Images have hugely garnered the marketing reigns in its control and if your images are compelling, you are sure to win the engagement battle.”

Thanks to Social Image Resizer Tool you don’t need to remember the image dimensions for every social media channel. Instead, just upload your desired image and select a predefined option, like LinkedIn Profile Photo. Then, the tool will automatically adjust the graphic size for you.

 Hootsuite

Hootsuite, social media tool

Hootsuite allows you to manage multiple social content streams from Twitter, Facebook, LinkedIn, and Instagram. It is one of the most famous social media tools in the market.

Working across multiple networks with a social team can be difficult, and Hootsuite makes it possible for you and your team.

It will be easier to delegate among replies to fans and followers, eliminating the stress of coordinating answers and potentially neglecting valued fans.

In the past, one of the biggest frustrations with Hootsuite was how it handled social media images. The good news is this issue is now fixed on Twitter so that scheduled posts will show up to four images directly in the feed.

Pricing:

  • Free: up to 3 social profiles, 30 scheduled messages, and 1 user;
  • Professional: $19/month. 10 social profiles, unlimited scheduling, and 1 user;
  • Team: $99/month. 20 social profiles, unlimited scheduling and 3 users;
  • Enterprise (custom pricing): unlimited.

 MeetEdgar

Best Tools to Use for Social Media

Posting most updates or sharing a piece of content once just doesn’t cut it these days, which is why MeetEdgar recycles social content for you.

Meet Edgar will schedule and automate re-posts of your content for you, helping get your posts in front of a larger percentage of people. The tool works by enabling you to build a library of social media updates organized into a publishing queue.

Posts can be tagged and separated into different categories to ensure that different content types are evenly spread out in your queue.

Pricing:

  • Edgar Lite: $19/mo: connect 3 social accounts, unlimited manually scheduled posts, 10 automatically recurring weekly time slots and 4 content categories (first month for free);
  • Edgar: $49/mo: connect 25 social accounts, unlimited manually scheduled posts, 1000 automatically recurring weekly time slots, and unlimited content categories (first month for free).
Social Media Tools: Google Trends

Website: https://trends.google.com/trends/

Pricing: Free

Details:

Google Trends is a completely free tool that Google created to help anyone search for trending topics online.

Brands use it to monitor notable things that are happening in the world. Many professionals use this as a way to discover and share information related to what’s most popular right now.

You can also use Google Trends to monitor keywords to see if they are trending and how their current volume compares to previous months and years. You can then use this information to inform your content and social media marketing strategy.

Conclusion

Social media management can be a headache. Don’t let it take over your life. Plan and schedule content, engage with your audience, and measure results in less time with these advanced tools.

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