Instagram video editing is a very important aspect of many social media marketers’ marketing strategy, as it makes their content more shareable. The challenge is that there are many different platforms for video creation and editing available, which can be confusing. On this page, we will give you a brief overview of the most effective video editing tools for Instagram stories, as well as the best apps to edit Instagram stories.

1. InShot

InShot Instagram Stories App

This video and photo editor app are one of the best apps to create Instagram Stories. This brilliant app provides a plethora of easy-to-use design features to help you create beautiful Instagram Stories.

The InShot video editor has a range of features and allows you to trim, cut, split, crop, or merge videos. It also provides various video backgrounds, filters, and effects. You can also add music and sounds to your videos, with an option to fade music in and out. There is an option for speed control using which you can make slow-motion or fast videos. You can also manage a video’s aspect ratio to make it fit different platforms.

The app also comes with text, stickers, emojis, and other design effects that can be added to both photos and videos.

InShot is a great app for amateurs and professionals alike. With so many video and photo editing features, this app has everything you need to create Instagram Stories.

Key Features:

  • Speed-control, blur, split, and merge tools for videos
  • Video converter
  • Collage maker and photo editor
  • Option to add music to videos
  • Filters, effects, texts, icons, and other photo and video enhancement tools

This app is available for both Android and iOS devices and is one of the highest-rated apps on both platforms.

2. Premiere Rush

Unlike its big brother, Adobe Premiere Pro, Adobe Premiere Rush is free to use. All you need is a free Creative Cloud account. It’s also included with Adobe’s Premiere Pro plan and a full Creative Cloud subscription. 

The edge for Premiere Rush over an app like InShot is its support on all devices, meaning you can use it on the go on your phone, on your laptop, or your PC at home or the office.

Best Premier Rush features: 

  • 2GB of cloud storage included with free plan
  • Directly compatible with Premiere Pro
  • Can optimise exported videos for all social platforms
  • Includes some built-in transitions, filters and fonts. 
  • We mentioned it’s free, right? 

The biggest benefit of Premiere Rush is the fact that it’s an Adobe product. Chances are, if you’re interested in video editing, you’ve heard of Premiere Pro. You may have even used a few other Adobe products, like Photoshop, in the past, so the learning curve shouldn’t be so steep.    

3. Over

Whether you’re sharing tips, inspirational quotes, or want to add a creative twist to your campaign, Over is a great app for Instagram Stories that lets you overlay text and graphics onto your photos and videos!

Over has a “gazillion” photos, fonts, graphics, templates, and tools to choose from to help you create high-quality, on-brand content.

Using Instagram Stories templates is one of the easiest ways to upgrade your stories, and Over makes it easy to add a little movement to your perfectly on-brand content.

Over’s stock video library has tons of different animations you can choose to bring some life to your creation.

Whether you pick a template or start from scratch; the options are seemingly endless. Their loyal community even has a #bestofover hashtag to help you find inspiration from other creators if you’re ever feeling stuck!

4. StoryArt

StoryArt Instagram Stories app

This is one of the highest-rated Instagram Story editing apps on both the Play Store (4.7 stars) and Apple Store (4.8 stars). This app is very easy to use, as it provides a huge variety of preset templates that you can directly use to create your Instagram Stories.

Apart from the templates, it also provides myriad options to add design effects. You can add text with varying fonts, filters, themes, and other design effects.

The app can be downloaded for both Android and iOS devices.

Key Features:

  • 200 plus free templates
  • 20 plus themes
  • Weekly template additions

5. Boomerang

Best Video Editing Apps for Instagram Stories 

We couldn’t possibly write about the best apps for editing Instagram Stories video editing without mentioning Boomerang, or as it’s now known: Boomerang from Instagram. Yes, Boomerang is an Instagram product, and it’s a seriously fun one. But is it a video? The answer is yes … and no. 

Boomerang works by allowing users to make their GIFs and “videos” by combining a series of 10 images. Simply choose the 10 images you want and let Boomerang do the rest, creating an engaging loop. Boomerang is the perfect app for brands taking a run-and-gun approach to Stories. It’s particularly effective for covering behind-the-scenes events and unveiling new products. 

Best Boomerang features:

  • Seamless integration within Instagram
  • No exporting required 
  • Log in with your existing Instagram account
  • Automatically saves your videos to your camera roll

When it comes to Boomerang, it’s hard not to recommend it to just about everyone and every brand. If you’re looking to make engaging content in a matter of seconds, no other app does it quite like Boomerang. Plus, it costs absolutely nothing. Boomerang is available for iPhone and Android users. 

6. Unfold

Unfold Instagram stories app

This Instagram Stories editor has some free and some premium features. The app provides minimalistic, elegant templates for creating beautiful Instagram Stories. It supports both photo and video stories and has plenty of design options for each.

The app doesn’t require users to set up an account. You can simply download the app and start creating and sharing high-resolution Instagram Stories.

Key Features:

  • 25 free templates, 60+ premium templates
  • 5 plus font types and advanced text options
  • Supports both photo and video formats

Find this app in the Android as well as iOS app stores.

7. Magisto 

Best Video Editing Apps for Instagram Stories

Magisto gets a spot on our list because of how unique it is. You see, unlike any of the other editing apps on this list, Magisto is an editing tool that uses artificial intelligence to help you create social media videos. Crazy world, right? 

Magisto works in three easy steps: 

  1. Select your photos and videos 
  2. Choose your editing style
  3. Select your soundtrack  

Then, all you have to do is sit back, relax, and let the AI do the rest. 

Best Magisto features:

  • Option to include animation
  • Automatic video creation 
  • Supports HD resolution 
  • Plenty of filters to choose from
  • Nice analytics 

Unfortunately, Magisto isn’t free. They do, however, offer a variety of monthly and yearly plans

While not for everyone, Magisto allows you to produce quality video without spending a lot of time and effort to do so. It’s a great choice for small businesses lacking the budget for more expensive video production. 

8. Storyluxe for Eye-Catching Content

The latest Instagram Stories template app catching users’ eyes is the new Storyluxe app.

The app is packed with a wide variety of dynamic Instagram story templates, including the polaroid & instant film templates, neon, floral, and many more. It’s known for having the most current and creative templates out there:

ICYMI: We’ve teamed up with Storyluxe to create a brand new set of Instagram Stories templates — designed specifically with our users in mind!

To get started, just select a template from one of the packs and add your photos and videos.

Next, you can enhance your story with Storyluxe’s filters, background textures, and colors to fit your Instagram aesthetic.

Free download: iOS ($2.99/month for a premium subscription)

9. Adobe Express Video

Adobe Spark App

Adobe Express Video is the new name of Adobe Spark. They help you in creating Instagram Stories. The Adobe Express family of apps allows users to add video clips or combine pictures to make a video story. It can also be used to add effects to pictures. There are several sounds, fonts, animations, and other design effects that you can add.

The app is easy to use and does not require any design expertise. You can add effects from a huge collection available on the app. For video stories, sounds can be added either from the app collection or from your phone. The app also has a myriad of themes available for different types of stories and messages.

The app supports Android, iOS, and desktop platforms.

Key Features:

  • Creates animated video posts
  • Beautiful typography options
  • Multiple text cutouts, layouts, and text effects
  • Millions of stock photos to choose from
  • Cloud backup allows easy syncing

10. Horizon

Best Video Editing Apps for Instagram Stories

This next app is a bit of a different … perspective. When most people think of Instagram Stories, they naturally think of the vertical video. But sometimes vertical isn’t what you need. What happens when you don’t want to use all of the vertical space that Instagram allows purely for video? Enter Horizon.  

Through what we can only imagine is the dark arts or some kind of voodoo magic, Horizon shoots horizontal video, no no matter how you hold your phone. 

Even if you check this one out based on curiosity alone, that’s fine. But we’re willing to bet you’ll find Horizon useful in more ways than one. 

Key Features:

  • It’s literally always horizontal 
  • Features real-time filters
  • Upload directly from within the app 
  • Slow and fast motion available
  • Shoots up to 2k resolution

Outside of Instagram Stories video editing, if you’re looking to keep your videos consistently horizontal across all platforms, Horizon might just be what you’ve been searching for. 


With this information at hand, you can now make informed decisions about which apps and software you will use to edit your Instagram stories to improve the quality of your content and give you an edge over the competition. Every one of the tools outlined in this post is a fantastic choice, but we have ranked them for you so that you can see which ones we think are the best for specific tasks.

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