In the past two decades, technology has grown quickly, and most marketing initiatives have been digitalized. Alongside this evolution, there has been fierce competition among various brands for space online.

What will differentiate a company from its rivals is the efficacy of a marketing campaign. And there are numerous ways to make this happen. Compared to other marketing channels, video marketing stands out and arguably has the highest ROI potential.

You might be in charge of a sizable social media and marketing company like Facebook or a dominating beverage company like Starbucks. Or perhaps a more modestly sized, eccentric e-commerce site like Oddity Mall, or a service that rates academic papers like Online Writers Rating.

If only they knew how, every company/brand, regardless of size or goal, could gain a lot from video marketing.

Video marketing is the “heartbeat” of every marketing campaign, according to Donald Fomby, Marketing Pro at Best Writers Online, a custom writing review service. That is how crucial it is.

But how do you acquire the knowledge required to develop an effective video marketing plan? For this reason, we’ve compiled a list of noteworthy books on video marketing. These books are among the best marketing reads with a video emphasis.

Best Video Marketing Books

1. Storytelling Through Video

A method of conveying information that can capture and hold the interest of any audience is storytelling. Copywriters frequently use this technique, and it also has a big impact.

So it stands to reason that combining the most impactful form of marketing content, video, with the most effective method of message delivery, storytelling, can have a significant positive impact on your company’s bottom line.

Business leaders frequently understand what this means conceptually, but they have no idea how to put it into practice. The 2019 book by Patrick Fuller was written with the novice video marketer in mind.

In Storytelling Through Video, Fuller outlines a useful 7-step process that will enable readers to succeed with video marketing. These steps will assist you in telling your brand’s story in a way that captivates your audience and enhances your company’s reputation, awareness, and earnings.

With the tried-and-true techniques in this book, you will be able to effectively plan, produce, and market your video content online.

2. Video Marketing Benefits for Small Businesses

The next marketing book on our list demonstrates the utility of video beyond brand awareness and product promotion. The author of this book, Dorothy Chambers, demonstrates how a video can be used for marketing while also serving as the product itself.

The book Video Marketing Benefits For Small Businesses explains how to use video as a teaching tool. Of course, this does not mean that its engaging abilities are diminished.

Chambers demonstrates for the reader the advantages of creating video products. After that, he walks the reader through each step.

She demonstrates how to choose the topic for your video product and write a strong outline and script. She also discusses how to sell your video product, the tools you’ll need to create it, and other topics.

The best part is that this book manages to cram a ton of information about videos into only 70 pages.

Best Video Marketing Books

3. Youtube For Real Estate Agents

YouTube’s ability to drive organic traffic is exactly like Google’s SERPs. Additionally, YouTube is an ideal platform for real estate agents due to the show-and-tell nature of videos. Here, they can demonstrate not only their listings but also their backgrounds, areas of specialization, and personalities.

When it comes to the obvious drawbacks of cold calling and door-to-door real estate sales techniques, Karin Carr is very frank. Carr claims that without using any advertising dollars, 70% of her leads come from free YouTube traffic.

This book will show you how to revamp and deposition your Youtube channel for real estate success, whether you’re just starting out or already have one. It will demonstrate to you how to appear convincing to customers.

Carr also explains how to avoid the common and uncommon video creation errors that destroy your potential for lead generation. Again, she accomplishes all of this in 92 pages.

4. Watch This!

This book is perfect for B2B marketers who are aware that their video marketing campaigns could be more effective. According to author David Spark, video should account for at least a quarter of marketing spending.

One of the many pearls of wisdom he lists in Watch This! is this budgeting advice. Beyond that, though, Spark writes in an approachable style. He provides a ton of “how-to” advice for B2B video marketing. Numerous studies on how B2B companies are managing their video marketing strategies serve as support for these suggestions.

The biggest book on this list so far is Watch This! And even though it has 124 pages, it is still a short read. The information in this book can be put to use as soon as you finish reading it.

5. Video Marketing Secrets

One of the best books on video marketing that highlights the link between video marketing and a cost-effective marketing budget is this one.

Small business owners who are reluctant to use video marketing because they believe it will be expensive will find comfort in Video Marketing Secrets. Gary Dean Cassady ruthlessly dispels that notion in this book.

Gary explains in this book how companies can use low-cost products, tools, and social media to create and distribute their videos for little or no cost.

This book’s advice promises to increase consumer interest in your brand and improve your search engine rankings more quickly.

What else? There are only 36 pages in the book.

6. The Introvert’s Video Marketing Blueprint

As a result, it appears that introverts can create some of the best videos—but only if they can overcome the mental barriers and lack of confidence that prevent them. This is feasible, as the author, Mr. Amani Channel, demonstrates.

He was once a reporter who experienced anxiety and fear. Additionally, he had botched enough live TV appearances for any reporter to retire early. But now, Amani is a seasoned journalist with a wide range of high-profile networks in her portfolio.

In this 28-page book, he condenses the techniques he used to advance to this point into six effective steps.

As a result, it appears that introverts can create some of the best videos—but only if they can overcome the mental barriers and lack of confidence that prevent them. This is feasible, as the author, Mr. Amani Channel, demonstrates.

He was once a reporter who experienced anxiety and fear. Additionally, he had botched enough live TV appearances for any reporter to retire early. But now, Amani is a seasoned journalist with a wide range of high-profile networks in her portfolio.

In this 28-page book, he condenses the techniques he used to advance to this point into six effective steps.

Best Video Marketing Books

7. Become a Content Brand

This book reads like a comprehensive guide to video marketing. The author’s years of experience as the Chief Marketing Officer of one of the most reputable video agencies in the US served as the basis for Become A Content Brand.

Chris Carter responds to important questions about video marketing in this book that touch on various facets of the marketing initiative.

You’ll discover the distinction between making your videos yourself and using influencers. You’ll discover:

  • What are the best video formats and resolutions?
  • How viral videos function
  • Whether basic iPhone videos are adequate
  • Which social media platforms to use for video marketing?
  • Where video marketing is headed in the future and how to position yourself for it

This 233-page book on video marketing is for you if you want to establish your company as a premium content brand.

Video Content Book

Best Video Marketing Books

1. Instabrain: The New Rules for Marketing to Generation Z

by Sarah Weise

Excellent for those who may already have their marketing nailed down for a more traditional audience but require pointers on how to make their video content appealing to a younger audience. Don’t forget that Generation Z has an estimated $44 billion in purchasing power.

2. Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business

by Kindra Hall

Stories are the ultimate influencer, says author Kindra Hall. This book can assist you in not only identifying your story but also in owning it, sharing it, and observing how it enables you to provide customers with value that you may not have previously identified.

3. Viewership: The Video Marketing Formula to Get Millions of Views on YouTube

by Adam LoDolce

LoDolce is a YouTube expert and will speak specifically to those who are using YouTube as the foundation of their video content marketing strategy. Anyone looking for a guide on how to make videos and optimize them for YouTube should read this.

4. The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly

by David Meerman Scott

The book by David Meerman Scott, which was first released in 2007, has undergone numerous revisions to keep up with the rapidly changing media environment. It is a fundamental resource that covers content marketing in general as well as video marketing in particular. Check it out, especially if you’re looking for marketing success strategies that can be put into action right away.

5. The 1-Page Marketing Plan: Get New Customers, Make More Money, and Stand Out from the Crowd,

by Allan Dib

This book provides a straightforward and strategic way to get started for the minimalists among us (or anyone who is extremely busy). Prepare to learn how to focus on a highly specific niche and find your tribe of customers with this book written by “serial entrepreneur, rebellious marketer, and technology freak” Allan Dib.

Best Video Marketing Books

6. The Story Engine

by Kyle Gray

This book advances the concept of other story-centric marketing how-tos by taking a page (pun intended) from them. You’ll learn how to better tell your story and be more authentic, and you’ll also learn about scalability and get practical advice on how to avoid common marketing pitfalls. The book trailer can be seen here.

7. The Power of Visual Storytelling

by Ekaterina Walter

Visual communication is extremely popular. It’s undeniably effective, and it’s a major factor in the growth of video content marketing. The timely book by Ekaterina Walter has received high praise from critics for its wealth of real-world examples and “powerful road map” on how to use visual storytelling to establish and grow your business.

8. Crushing It!: How Great Entrepreneurs Build Their Business and Influence—and How You Can, Too

by Gary Vaynerchuk

Looking for a more general guide that also covers marketing with video content? There is no need to look past this book by renowned media and communications expert Gary Vaynerchuk. His target market is those who are dissatisfied with conventional notions of success. Instead, they are as happy as they possibly can to be living their lives, including their businesses. If you want to be disruptive in the best possible way, look to Vaynerchuk.

9. Video Marketing Strategy: Harness the Power of Online Video to Drive Brand Growth

by Jon Mowat

A content producer with a focus on video strategy is Jon Mowat. His book focuses on how to effectively use video as part of your brand’s growth strategy and create emotional engagement. Anyone looking to boost the ROI of their online video presence should read it.

10. Faster, Smarter, Louder: Master Attention in a Noisy Digital Market

by Aaron Agius and Gián Clancey

Anyone looking for a quick read on a quick method for increasing their customer base should read this book from a pair of entrepreneurs. By incorporating behavioral and social science, Agius and Clancey go beyond marketing statistics and strategies. The end result is a comprehensive and genuine strategy for standing out in a world brimming with media options.

Conclusion

Whether you’re an affiliate marketer, a company with your own goods or services, or a marketing firm, it makes no difference. You’ll find that the books on this list about video marketing are among the best marketing books you’ve ever had to read.

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