Introduction: If you want to sell more products, you need a strong video marketing campaign. Captivating your target audience with engaging and compelling content is key to achieving success. Unfortunately, it can be difficult to create a quality video marketing campaign without some financial help. That’s why we offer our customers a free guide on how to create an effective video marketing campaign. In this guide, we’ll discuss the importance of a target audience, what type of videos to produce, and how to measure the results of your campaign. We hope that this guide will help you reach your sales goals and make your video marketing campaign stand out from the rest.
Types of Video Marketing
- A video about company culture
Videos about company culture show your brand’s human side. They should highlight the employees and initiatives that make your business great by demonstrating what it’s like to work there to your audience.
Traditional culture videos frequently combine b-roll footage of people working, having fun, or attending an offsite with a few in-person interviews with employees. Nevertheless, why not play around with it and try something a little novel? You could, for instance, use puppets like Dropbox did or have your team record themselves singing a hit song over Zoom.
- A video interview or Q&A
Videos with interviews or Q&A sessions respond to the most pertinent queries from your audience. You could create a solo video where a team member responds to pre-submitted questions or have an on-screen conversation with a thought leader, client, or team member. Additionally, you have the option of pre-recording your interview or conducting it live, and then posting the recording to your social media accounts or videos.
Using interview videos, you can make your audience feel heard and seen. By associating your business with a well-known thought leader or personality, they can also help you increase brand recognition and authority. We adore how Dubsado developed the Instagram Live interview series dubbed “Tea Time with Becca.”
- A product or feature video
These videos serve as “show-and-tell” advertisements that focus on a particular benefit of your goods or services. They might be helpful in educating potential clients and enlightening them about what you do. However, the production quality of a feature or product video is crucial. Make sure the videos look polished and professional because they should convert viewers into customers.
Watch the feature/product video Salesforce uses to highlight the Workplace Command Center. Despite the fact that it is essentially a screen share, the editing, music, and voice-over add a level of professionalism that makes the video stand out.
- a video explanation
Explainer videos should make it clear to viewers who may not be familiar with your brand what your business does. A good explainer should make your audience want to learn more by clearly describing the issue your business is addressing, the people you assist, and how it operates.
This Okta explainer video hits the mark. The business creates a highly technical solution (enterprise-grade, identity management service). Nevertheless, the video effectively explains what they do and injects some humor into the mix.
- Live video
The majority of social media platforms now allow users to make live streaming videos, which are excellent for interacting with your audience in the present. Live video can be used for webinars, Q&A sessions, and company announcements.
Shopify hosted a virtual panel with well-known Black professionals using live video. With the added benefit of a recording that Shopify followers can watch and re-watch whenever they want, the live format ups the excitement and urgency of the viewing experience.
- Video content created by users
have time and resources restrictions? Encourage your followers to make videos using your product to generate content for your brand. You can ask for video submissions in a contest, approach influencers, or reuse videos that your fans have organically posted (with their permission, of course!).
This Instagram video from Glossier is a great illustration of user-generated content. The humorous idea (“things to do while masking”) adds a touch of quirkiness that fits with the company’s youthful brand while still showing a real customer using the product.
- Video recapping the event
You can showcase your company’s character or raise awareness for your most significant initiatives by making videos of your company events. Videos from your own events or ones you attend can be made. Recap videos can also be recorded and edited together, and your event can be live streamed on Facebook, Instagram, or YouTube.
- Videos of webinars and online events
These kinds of videos are still a very effective way to inform your audience on subjects that are important to them, even though webinars are an outdated marketing staple. They’re also a fantastic tool for getting people to click on your paid offers after viewing your free trials or content.
In most cases, a video call is used to present a slide deck during a webinar (check out the example from Planoly below). You can also make webinars where you conduct product reviews with some existing clients or hold roundtable discussions with a number of thought leaders in your industry.
- A how-to or tutorial video
With regard to your product or service, a how-to or tutorial style video walks your viewers through a procedure or responds to a frequently asked question. These examples of educational content marketing are excellent for establishing your brand’s credibility and trust and positioning it as a valuable resource.
A how-to IGTV video on converting inactive traffic into leads was produced by Hubspot. The content marketing guide’s simple graphics, clear step-by-step format, and easy-to-read captions make it easy to understand even when the subject is somewhat overwhelming.
- Videos with educational content
On a platform like YouTube, you can produce original content in a manner similar to how businesses produce content for their blogs. The strategy is to choose a subject that fits with your brand and content strategy, then make a video instead of a traditional post!
Hot tip: You can use successful blog content you already have as the script for your video, as Looka did with their video on coming up with original business names.
Best Video Marketing Examples
- Examples of explainer videos
Short marketing videos called “explainer videos” are used to describe a company’s product or service. Typically, these are animated videos in 2D or 3D.
The most recent statistics on video marketing show that 76% of people say that videos that explain a product or service help them make a purchasing decision. So, it’s obvious how useful these are.
Explainer videos have the ability to simplify difficult concepts in a lively, attractive manner.
Here is an explainer video we recently produced for a client.
- A sample product video
Product video is similar to “product photography,” except that it’s a video as opposed to a photograph.
Product videos are an effective marketing tool for businesses to attract customers. These videos emphasize the aesthetics of the products.
Watch this straightforward product video from the furniture and home goods company MADE.
- illustrative social media videos
What have we got here?
Social media sites, how we adore them for scrolling.
We’ll discuss the three most important platforms below because there are many of them. Take notes, then!
Facebook provides a variety of video marketing options, including portrait and landscape feed videos, Facebook Live, and Facebook Stories, which vanish after 24 hours.
Because they stay on the page, feed videos are preferred by marketers.
In addition to organic videos, Facebook video ads are also extremely popular. While you scroll through your feed, these advertisements automatically play without audio.
View this illustration from Ultimate Ears.
You can choose from a few different types of videos on Instagram, just like on Facebook.
In addition to feed video, Instagram Live and Live Rooms, Stories, IGTV, and Reels are some of these options (for short-form videos).
If you’re familiar with GoPro, you’ve probably seen their daring Instagram posts taken with the company’s iconic fish-eye lens.
This video was taken from their Instagram. Their brand image is consistent with the first-person perspective’s intensely intimate and action-packed experience.
There are a few options available to you on YouTube, just like on other social media platforms. You can watch YouTube Live, YouTube Shorts, and YouTube Stories in addition to regular YouTube videos.
We can all attest to YouTube’s high level of engagement—possibly even its excessive engagement.
Have you ever fallen into a YouTube abyss?
Most likely, you have.
It just goes to show how effective the platform is at helping marketers connect with and grow their audience.
Just take a look at the cool content Apple posts on YouTube.
- Samples of product demo videos
A demo video is what you need if you’re looking for a type of video that can showcase your product or service in-depth.
These kinds of videos can demystify the product for potential customers so they can decide if it’s worthwhile to purchase.
Check out this CAT product demonstration video.
- Illustrations of documentaries
Documentary videos take viewers through a real-life event, as the name implies. It’s a difficult undertaking, and not many brands can successfully complete it.
Consider taking cues from the outdoor company YETI if you want to make a documentary-style video for your business.
Here’s one of their memorable movies, in which Jack Sanders rebuilds the Alabama baseball team as part of his architecture thesis. The problem is that he has to approach it differently by first getting to know the neighborhood.
The video successfully holds your attention for 20 minutes even though it does not discuss any products but rather tells a human interest story.
- Fundraising videos
Many artistic and technological innovations have been made possible thanks to crowdfunding. People have a good chance of raising money with websites like Kickstarter and Indiegogo.
However, it can be challenging to stand out when there are so many businesses competing for funding. A crowdfunding video can help you stand out from the competition in that situation.
A brief video can introduce your offering to potential investors and keep them interested in watching more. In order to keep people’s attention, keep your presentation to under three minutes.
Check out this crowdfunding advertisement for miniature, reusable chopsticks and cutlery.
- Video testimonials
One of the best ways to present your brand’s value and establish connections with numerous potential customers is through testimonial videos.
A testimonial typically describes a customer’s interaction with the brand. Video testimonials are the most common and widely used of the various testimonial types.
As demonstrated by Dropbox,
Five happy businesses from various industries are featured in the video. It demonstrates how Dropbox has given them the ability to easily scale their operations, collaborate, and share.
The fact that different industries are featured shows us how great of a service Dropbox is and how many different people it can assist.
- Tutorial videos
If you’ve ever been curious about something, there’s a good chance you’ve looked it up online to learn how it operates, is made, or is used. Because we’ve all done it, how-to videos are so well-liked.
How-to videos are the content category on YouTube that garners the most attention, according to Think with Google, which is why more businesses are producing this kind of content.
These videos cover everything from demonstrating to your audience how a piece of software or a concept works to showing them various ways to wear a scarf.
Make sure the topic you choose for your how-to video is pertinent to the product you are selling before you start.
Using Photoshop, for instance, Adobe produced a video titled How to Create an Animated GIF.
- Videos of infographics
Whether it is audience and business interactions or daily person-to-person interactions, visuals have always aided in communication.
A blog post or YouTube video can benefit greatly from adding images. It makes key points memorable and aids viewers in visualizing data and information.
Here is a video infographic that explores the meaning of the word “Chai.”
- Email video examples
Naturally, adding a video to your email increases its impact. It adds more context to an email that would otherwise just be text. A great video email also makes it obvious that the video is the main focus.
Patagonia frequently includes a video explaining the origins of its materials in emails pertaining to specific products. The company places a high priority on protecting the environment and supporting small businesses, so it makes sense that its marketing and communications team would highlight both of these issues in their content.
In the video below, for instance, Patagonia provides links to several of its hemp-made products as well as a clip of a Kentucky hemp farm that helps repair topsoil:
The purpose of this email is to emphasize the value of using natural materials. Not only is the audience being urged to subscribe, but they are also being informed about an important issue. Here is the video from the aforementioned email:
How to Create an Eye-catching Video Marketing Campaign.
When it comes to creating a successful video marketing campaign, there are a few key factors to consider. One of the most important things you can do is choose the right video format. You can choose between an HD or 4K video format, depending on your video needs. Additionally, you should choose a clip that captures the essence of your message and will help your viewers connect with you.
How to Choose the Right Video Clip
Another important factor to consider when choosing a video marketing campaign is how well it will be received by your viewers. Make sure your clip is high quality and capture all of the key elements that make your message compelling: eye-catching visuals, interesting sound effects, and memorable phrases. Finally, be sure to include relevant keywords in your clip so that potential customers can find more information about what you’re selling on your website or through other marketing channels.
How to Create a Video Marketing Campaign
Once you have selected the right video format and clip, it’s time for the next step: creating a catchy video marketing campaign slogan! This is where creativity comes into play and you must come up with something thatrays appealing yet unique from start to finish. You may want to consider using different phrases or images throughout your entire campaign in order to reach out to as many people as possible and create exposure for your product or service.
How to Use Eye-catching Video Marketing Campaigns.
In order to start a successful video marketing campaign, you’ll need to first understand the basics of video marketing. This section covers how to start a video marketing campaign and how to choose the right video format.
Next, you’ll need to decide what type of video you want to create. There are three main types of videos: commercials, stories, and infographics. commercials are short videos that focus on a single product or feature. They can be used as part of an online ad or in print media.
stories are longer videos that tell a story from beginning to end. They can be used for advertising, product demonstrations, or even webinars.
infographics are images that are large enough to be viewed on their own butsmall enough so they don’t take up too much space on your screen. They can serve as the foundation for your entire marketing campaign or be used as sidebars in your website or blog posts.
Once you’ve determined which type of video you want to create, it’s time to start creating the videos. In order to make your videos eye-catching and memorable, follow these tips:
1. Choose a catchy name for your campaign.
2. Use creative visuals and photos.
3. Make sure your videos are short but meaningful.
4. Use upbeat music and interesting sound effects to keep viewers engaged.
5. Plan your video content carefully so that it stands out from the rest of your marketing materials.
6. Use social media to share your videos with your target audience.
7. Plan and publish your videos regularly so that viewers can keep up with your campaign.
Tips for Successful Video Marketing Campaigns.
When planning a video marketing campaign, it’s important to choose the right format. For example, if you want to target a specific audience, you might want to choose a shorter video that is easier for viewers to watch. Additionally, make sure your videos are high-quality and eye-catching.
Choose the Right Video Clip
When creating videos that will reach your target market, it’s important to find an interesting and memorable clip that will capture their attention. For example, if you’re targeting parents who are looking for engaging children’s programming, you might use something funny or entertaining to help attract viewers.
Use Eye-catching Video Marketing Campaigns to Reach Your Target Market
By using eye-catching and memorable video marketing campaigns, you can reach a large audience and save money on advertising costs. By creating engaging videos that grab viewers’ attention, you can create memories that last a lifetime!
If you want to create an eye-catching video marketing campaign, there are a few things you need to take into account. First, you should choose the right video format. Second, you should choose the right video clip and use it in a way that will make your audience fall in love with your product or service. Finally, be sure to achieve success by usingEye-catching Video Marketing Campaigns to reach your target market. By taking these steps, you can create a powerful video marketing campaign that will help drive sales and increase customer satisfaction.