Social Media Marketing is full of tools, not all of them are needed. Teachers Business Group hand-picked these Best Visual Social Media Tools that you can use to improve your social media marketing strategy.

With the right tools, there is no better job for building your company brand than that of social media manager. Best Visual Social Media Tools provides you with the necessary tools to become an expert in this industry.



Pricing: Plans start at $79/month


BuzzSumo is a tool that lets you find the most shared content and trending influencers. You can use it to analyze which content performs best for any topic and all you need to do to get started is to search for a topic or a domain.

Through BuzzSumo you’re able all gather a better understanding of your impact on social media and develop smarter content strategies by seeing which of your own pages were engaged with the most. BuzzSumo will break the results down by Facebook, Twitter, Pinterest, and Reddit shares.

This provides the added benefit of being able to see which articles are performing well across the web without having to constantly monitor multiple social channels.


Pricing: Free


Google Trends is a completely free tool that Google created to help anyone search for trending topics online.

Brands use it to monitor notable things that are happening in the world. Many professionals use this as a way to discover and share information related to what’s most popular right now.

You can also use Google Trends to monitor keywords to see if they are trending and how their current volume compares to previous months and years. You can then use this information to inform your content and social media marketing strategy.

Buffer Publish


Pricing: Free (paid plans start at $15/month)


Buffer is a suite of brand building tools designed to make it easy for businesses and marketing teams to schedule social media posts, analyze performance, and manage all their accounts in one place.

For example, Buffer Publish allows you to set up a schedule for your social media profiles, and after you add content to your Buffer queue, it will publish at the times you’ve designated.

In addition to our web application, we also have both Android and iOS apps as well as a fantastic Chrome Extension that’s great for Buffering while you’re browsing the web or on the go.


Tailwind is one of the top visual social media tools I have used. They started off as a Pinterest management tool, but they have recently introduced Instagram management too.

One thing they have that other visual management tools lack is really good analytics. You can use it to track how well your posts are performing and also your follower growth. They have an advanced plan that provides even more detailed insights, but it costs $799.99 compared to the basic account which only costs $9.99.

Pinterest users will find this tool very time saving as after you post your pin it suggests more pins to post.


PromoRepublic is a complete visual social media marketing tool. You can use it to create images, post them to social networks and track results. They have post ideas for 50+ industries and 3,500+ templates that make it easy to create images instantly with their drag and drop graphic editor.

You can modify these images any way you want as they have access to various background photos, fonts, shapes, banners and icons. After you create your images you can directly schedule them on networks like Instagram, Facebook and Twitter. It also integrates with Hootsuite, Buffer and HubSpot.

Your scheduled images can be viewed on a content calendar. The calendar also displays upcoming holidays so that you can create relevant graphics. The performance of your published images can be tracked with detailed analytics.


If you prefer using a social media tool that lets you post visuals to more social networks not just a couple, Viraltag will be perfect for you. Here, along with these 2 social networks, you can also post on Twitter, Tumblr, Facebook and Linkedin.

It also integrates with other tools like Canva, Dropbox and Google Drive to make it easy for you to upload and share images. They even have the post recycling feature that automatically reposts your images at regular intervals and saves you time.



Pricing: Free (Canva for Work starts at $12.95/month)


Another fantastic tool that absolutely every brand or business online should know about is Canva.

Many times social media managers and marketers need to be able to create beautiful images without a designer. It’s what makes up part of a great social media strategy.

Canva is the tool so many marketers rely on for making great-looking social media images quickly. You can use the ready-made templates, icons, and illustrations to make your images look professional without having to do much of the actual design work.

Canva has an easy to use drag-and-drop interface plus a massive library of over two million graphic elements.



Pricing: Free


One of our favorite tools in the design, photography, and video space is Unsplash. Unsplash is a massive library of free professional photos you can use — free!

Unsplash photos are really popular with many social media marketers because they can help give your content a professional, polished look.

And there are so many Unsplash collections to explore. We recommend finding a couple of creators whose photos you really enjoy and following them so you can always find their latest work.



Pricing: Plans start at $5/month


Animoto is one of our go-to social media tools for quickly creating stunning marketing videos.

Their video maker turns your photos and video clips into professional content in just a few minutes. They describe it as “fast and shockingly simple,” – and we would agree with that.

There are so many benefits to being able to quickly create engaging marketing videos. Video is a content format that we know a lot of people struggle with, but Animoto helps to bridge that gap.

We’ve used it to create quick recaps of recent blog posts for social media, videos promoting a big announcement, and videos around product launches.

Using Animoto, there are plenty of opportunities for you to add value to your audiences’ lives.


Social media is the space where people spend many of their waking hours communicating. This is because it offers instant exposure, quick feedback and feedback that can be shared with lots of people. Social media provides all these advantages in a single place. It is also possible to use social media to improve businesses in many ways, by maximizing exposure and advertising. Social media can help increase exposure in many ways, so they are the best visual social media tools you could ever find for your business.

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