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Best Way To Format Email Marketing Messages

As a small business person looking to start an email marketing campaign, you may be wondering what the best practices are for creating your messages. To help avoid costly mistakes, learn the best way to format your emails and see examples of the top email marketing campaigns from some of the world’s biggest brands. If you want to know the best way to format your email marketing messages, read this guide. It has insider tips that will help you create a winning email marketing strategy and reach your targeted audience through your emails. This guide also contains some useful examples you can use in your email campaigns right away.

You should always format your email marketing messages to ensure that the layout is visually appealing and draws attention to the most important content first. A consistent layout will also aid in conversion rates by making it easy for the reader to quickly identify what they need to read. In this article, I’m going to share with you some of the most common layouts used as well as give you a few ideas on how you can use them in your own campaigns. If you’re like me, you pay a lot of attention to the formatting of your email marketing messages. This is not necessarily because I’m obsessed with details or because I’m a control freak. It’s more that I know if my email looks bad, it won’t get read. And there’s nothing worse than writing an awesome email that no one cares about. So here are some tips on how to format your message so people will actually open and read it:

Content is king

The content you create for your email marketing messages is the most important part of your message. It has to be relevant, personalized and interesting. Your content should also be written in a conversational tone that is easy to read and easy to skim.

Privacy matters to subscribers

  • Subscribers are more likely to open emails from companies they trust.
  • Subscribers are more likely to click on links in emails from companies they trust.
  • Subscribers are more likely to purchase from companies they trust.

Personalize your message

Personalization can be one of the most effective ways to get your message noticed.

Here are five ideas for personalizing your email marketing messages:

Make a clear call to action

Your call to action should be something that your audience will want to do. If you make it something they don’t care about, they won’t do it. And if they don’t do it, you lose money.

For example, “submit your email address for a free ebook” is not an effective call to action because people aren’t going to hurry up and give you their email address just so that you can send them an ebook (although some might). The only reason anyone would do this would be if there was something extra special about your ebook—like maybe it’s written by the Dalai Lama or Oprah Winfrey or Donald Trump—and even then, most people aren’t going to take that leap of faith.

Instead, try: “Save 10% on all purchases at our store today.” This is much more likely to get someone’s attention since everyone likes saving money (even if they don’t want anything from this store). It also helps limit the amount of steps between clicking “Send” and completing what could otherwise be an overwhelming task like making a purchase online.

Give subscriptions options and control

You can also give your subscribers the option to change their preferences. For example, if you are sending emails about new products or sales, you can let them specify how often they would like to receive messages from you.

This is a great way to build trust with your subscribers and show them that you respect their time. You are also giving people a sense of control over the content they see in their inboxes, which will make them feel valued by your brand as well as more inclined to continue interacting with it in the future.

Mobile email is here to stay!

Mobile email is here to stay, and if you’re not embracing it, you’re missing out on a huge opportunity.

While it’s true that desktop users still outnumber mobile users by quite a bit (55% vs 45%), the gap between the two is narrowing. In fact, this trend has been happening since 2013 when 25% of emails were opened on mobile devices. Today, nearly half (48%) of all emails are opened on smartphones or tablets.

The good news for marketers is that even though more people are opening emails on their phones than ever before—and doing so more frequently—the overall engagement rate has remained roughly the same as it was two years ago: around 18%.

Be timely with your emails

There’s a lot to keep in mind when it comes to timing your emails. In order to make sure you’re sending them at the right time, think of your prospects and customers as people first. Here are some general guidelines:

  • Don’t send too many emails too frequently – You don’t want to overwhelm people with lots of messages, but also don’t leave them waiting for information they need!
  • Don’t send too few emails too infrequently – If you’re not communicating with prospects or customers regularly enough, they might forget who you are and why they signed up for your updates in the first place.
  • Don’t send emails during peak hours for other businesses (like early morning) – If you’re sending an email at 8 am EST/PST on a Tuesday morning, chances are good that it will get lost in the shuffle between busy schedules filled with meetings and important tasks like cooking breakfast or driving kids to school. Instead, try sending an email later in the day when most folks have had enough time for their inboxes to fill up with apps notifications from Instagram yet again…

Emails should be shareable

Once you’ve made your email marketing messages as engaging and relevant as possible, it’s time to think about how you can encourage users to share them.

While this may sound like a simple task, sharing emails is often overlooked by marketers. According to Adestra, only 3% of B2B companies use social media for marketing purposes—and less than 1% actually use social media in their email marketing campaigns. This is unfortunate because the information we have on email sharing rates shows that it has a high return on investment (ROI). For example: when people forward an email message from one recipient to others and those other recipients forward it again and again—this process can exponentially increase the number of recipients who see your message each day.

Don’t ignore the rest of marketing — email works best when you have an integrated strategy.

You should integrate email marketing messages with your other marketing channels and incorporate it into your existing digital strategy. When you do that, you create a cohesive story for your audience. For example, if you have an email about what’s happening in the next month of social media posts on Facebook and Twitter, then you can also link directly to those posts in the emails themselves.

If you’re sending an email out once per week or once per day, it’s helpful to connect that content with something that’s already published online so people don’t have to click through multiple times (and risk getting distracted). This helps keep everything organized in their inboxes too!

Email marketing requires optimizing for mobile and developing your audience’s trust.

Mobile email is the future. With so many people using their smartphones to check their emails, you’ll want to optimize your marketing strategy for mobile.

In order to get the most out of your email marketing strategy and increase your ROI, use these tips to optimize your emails for mobile:

  • Personalize the message – Use a personal salutation at the top of each message. This can be as simple as “Hi [first name],”, or something more elaborate like “[insert their name here] how’s it going today?”
  • Keep it short – People don’t have time to read lengthy messages on small screens; keep your subject line short and concise enough so that they won’t drift away from reading through it all. Use bullet points in the body of text if possible rather than paragraphs so that recipients can easily scan through them without being overwhelmed by too much information at once.”


In conclusion, there are many different ways to format your email marketing messages. What works for one business may not work for another, and it’s always best to try different approaches and see which one converts the best. There’s no perfect formula for the perfect email marketing message, but hopefully this guide can give you a head start in defining your own strategy. Make sure that you write in a manner that is appealing and concise. You also want to ensure that everything is relevant to your recipients. Relevance is the key to an effective email marketing message. This will help you achieve increased response rates and more interested leads.

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