The power of knowledge! You must increase the number of reading materials in your library as a digital marketer. Anytime you have some free time, you can go through that to improve your skills. Even if you enroll in a comprehensive digital marketing course, you will still need books to read and learn from since education is a lifelong process.
You can download a ton of free digital marketing PDF books from the web. Here is a list of some of the top online free ebooks.
Importance of Marketing Strategy pdf
1: Address your intended audience directly.
Every company is skilled at promoting its goods and services and hammering home just how great they are. Unfortunately, your audience doesn’t want to hear that. They want to know what issues you can help them with and how your goods will improve their quality of life.
You must first comprehend what’s happening in their world before you can explain this to them. And your marketing strategy already includes this data. One of the key components of a strategy, and marketing in general, is having accurate buyer personas. The likelihood of selling to your audience will rise if you can identify them and learn how to speak to them directly.
2: Quit wasting money on unwise purchases.
It’s tempting to just spend a little bit here and there on one-off campaigns when you don’t have a clear plan in place. It is marketing in the vein of “let’s try it and see what happens.” Additionally, it’s almost always a complete waste of time and resources.
The key to effective marketing is creating a recognizable, reliable brand. It’s about having consistent, frequent communications that make your points. It won’t work to spend money on an email campaign one month and a magazine advertisement the next to achieve these results.
Wasted effort is avoided by having a clearly defined marketing strategy. It guarantees that your budget is well-planned and distributed. Every campaign is planned to achieve both short-term and long-term goals by being in line with your overall objectives.
3: Continue engaging in consistent, pertinent behavior
Every piece of information you publish, from your strapline to the hashtags you use on Twitter, should be instantly recognizable as being associated with your brand. Additionally, it must interest and be pertinent to your clients and potential clients.
It is feasible to achieve this with a marketing strategy. You know exactly how to interact with them and on which platforms because you’ve identified your audience and the issues that matter to them.
Consider writing an email with a specific buyer persona in mind. Your strategy outlines the benefits and pain points you should emphasize, ensuring that the subject line, headings, copy, and call to action buttons are pertinent. This maintains the consistency of your activity in turn.
4: Establish goals and calculate ROI
We flop when there is no obvious path to follow. And this is a typical result of unwise marketing actions. You might occasionally notice a result, but how can you gauge your return on investment if you haven’t set any specific objectives?
Concentrate efforts on a specified set of goals. You might decide, for instance, that you want to increase your Twitter or Instagram following. Perhaps you want to employ e-marketing to upsell existing clients. Alternatively, perhaps your goal is to appear on the first page of search results for your key terms. No matter what your objectives are, putting them in your plan of action is the first step toward achieving them.
5: It serves as a reference.
Your marketing plan will need to take into account a number of channels (web, social, paid, search, etc.) as well as a number of target personas. Furthermore, nobody should be expected to remember this information! Here’s where your plan of action comes in.
The strategy document serves as the foundation for knowledge for new employees and those responsible for creating your marketing outputs. It serves as a point of reference, a comprehensive manual, and it offers the fundamental building blocks for all of your endeavors.
Additionally, you can refer to your strategy to determine whether a campaign idea presented by the sales department or another team is appropriate. If it doesn’t, you have the ability to justify why the concept isn’t worthwhile.
Books on Brand Strategy
The Brand Gap – Marty Neumeier
I begin with this groundbreaking book by Marty Neumeier, the man who founded branding, for two reasons.
First of all, it was this book that started me on a quest to learn about brand strategy, a quest that doesn’t seem to be about to end any time soon.
Second, this book bridges the gap between business strategy and design with its excellent primer on strategy.
The Brand Gap puts into words the notion that a brand is an entity that is bigger than the sum of its parts, and is more of a manifesto than a thorough book you could read in hours as opposed to days.
Even though this book doesn’t delve into specific tactics or details, the 50,000 foot view is a great place to start to grasp the broad idea of contemporary branding.
Start With Why – Simon Sinek
In 2009, Simon Sinek published this ground-breaking book that popularized the starting with why strategy. His proposal is centered on what is now more commonly referred to as brand purpose.
Hey uses his Golden Circle concept to show that while most brands are aware of what they do, some are also aware of how they do it, and a very small number are aware of why they do it.
He continues by saying that actions only serve to validate beliefs; people don’t buy what you do; they buy why you do it.
Branding In Five And A Half Steps – Michael Johnson
Branding In Five And A Half Steps by Michael Johnson is a great place to start if you’re wading into brand strategy for the first time (especially if you’re a brand designer).
Before bridging the gap to design, implementation, then engage and revive, he divides branding into investigation, strategy, and narrative.
This book gives you a fundamental framework to create strategic brands from scratch and is very visually appealing, using hundreds of images and graphics to illustrate his points.
This accessible yet thorough book is a great choice if you’re looking for a practical and applicable introduction to strategy.
Building A Storybrand – Don Miller
When it comes to brand storytelling, this book is the go-to resource.
Don Miller was a factional writer before he became a marketing consultant. He studied the best storytelling frameworks, such as The Hero’s Journey, and he has used these frameworks to draw readers into a story so they remain interested from beginning to end.
He promotes the idea that the customer is the protagonist and hero and the brand serves as the guide in Building A Storybrand. He offers a framework for brand storytelling intended to draw customers into the brand’s message by adapting the Hero’s Journey.
A really interesting read that offers some great insight into how you should view your customers.
Shoe Dog – Phil Knight
This book’s chronicle of the origins and development of one of the most well-known brands in history, Nike, is why I found it to be such a pleasure to read.
In his autobiography, Phil Knight describes how his love of track and field and a trip to Japan in his early 20s led him to the inspiration for starting a shoe company.
With banks pursuing payments and suppliers being demanding, Blue Ribbon—the brand’s original name—shows the same struggles that are common to small businesses today.
The narrative about how Phil Knight wanted to call Nike Dimention6 instead, and how the iconic swoosh was developed by a young Portland designer for $30, was my favorite part of the book. Which Phil initially didn’t like very much either.
Positioning: The Battle For Your Mind – Al Reiss & Jack Trout
Although this groundbreaking book was written in the early 1980s, its significance has never outstripped its current level.
This book introduced the notion that brands need to establish their “position” in terms of what they want to be known for in order to be remembered.
With the notion that a brand’s “Position” was not a physical location but rather an idea that lived in the minds of the audience, it also brought branding into the realm of science. Hence, “The Battle For Your Mind” as a title.
The well-known Avis “We try harder” campaign is one of many brands from the 1960s and 1970s that are mentioned throughout this book. Although it serves as a reminder of how long ago this concept was first proposed, this book is absolutely crucial to comprehending the function of positioning in brand strategy.
Purple Cow – Seth Godin
Seth Godin is a marketing genius, and in a field crowded with marketing gurus, his singular viewpoint sets him apart.
The main thesis of the book is that it is no longer effective to produce goods and services that lean toward being “Safe and average.”
Instead, in order to delight customers and encourage them to spread the word about your brand, you must develop products and services that are truly exceptional.
Or, in other words, a brown cow is uninteresting and unworthy of discussion. On the other hand, a purple cow is something to talk about.
I found this book to be crucial as I dug deep into the crucial subject of differentiation.
Although ground-breaking innovation is a recurring theme in this book, I would say that it was written more for the global big corporate brands, though you shouldn’t be put off if you work with smaller companies.
On the subject of differentiation, one of the best marketing authors has a lot to teach us.
Zag – Marty Neumeier
Steve Jobs, Bill Gates, and Elon Musk, among others, have benefited from and been influenced by Zag, which has been named one of the 100 best business books of all time.
If you read between the lines, I contend that this is one of the best-named books ever written and gives you a hint as to what to expect.
The book’s premise is that you Zag when everyone else Zigs. To be that breath of fresh air and distinct alternative in the market, your brand must do the exact opposite of what everyone else is doing.
Marty’s position on the concept of a brand was summarized in “The Brand Gap,” but Zag goes into much more detail about the significance of differentiation and creating an experience across all touchpoints.
How Brands Grow – Byron Sharp
If you come from the right brain world of design and creativity, this book is not for the faint of heart.
In a nutshell, this book is based on the notion that consumer behavior is very different from what traditional marketing and branding texts would have you believe.
Now, I’ll be honest: This book goes against the grain of what the majority of people think about branding and marketing, so if that’s your world, it might make you uncomfortable because it defies the most widely accepted theories about branding.
Despite this, Byron Sharp always presents solid evidence that cannot be disregarded.
And depending on your physical makeup, it’s probably this constant use of objective data that will either cause you to sit up straight and pay attention or roll over and nod off.
In either case, you should read this book if you want to be a well-rounded specialist.
Books on Marketing Strategy Pdf
Big Book of Digital Marketing
It has about 130 odd pages and is a small book. Readers have been drawn in by the clever use of fonts and graphics. When necessary, catchy and instructive images are provided.
Digital Firefly Marketing is the author.
Website redesign SEO Content Marketing SMM Pinterest
Fifty Shades of Digital Marketing
The name appears to be a reference to a well-known Hollywood film. But don’t worry, the book has 50 chapters, hence the name. The book contains enlightening articles on digital marketing that are well written. The book compiles diverse viewpoints from 50 different digital marketing authorities.
Francesca James and Hannan Durham wrote this.
BookBoon.com is the author.
Understanding Digital Marketing
Marketing Techniques That Will Appeal To The Digital Generation
It is a medium-sized book suitable for any moderate reader. It fairly emphasizes various Digital Marketing modules. Therefore, the student can go ahead and learn the fundamentals of digital marketing as well as how to create marketing strategies for companies.
Authors: Calvin Jones and Damian Ryan
The author is Kogan Page
Understanding Digital Marketing- Basics and Actions
The size of the book is very small. It can be read on the go or in a waiting area. Any presentation could start with a quick glance for reference.
Authors: Xabier Martinez-Rolan and Teresa Pineiro-Otero
Springer International Publishing is the author.
A step-by-step Guide to Modern Digital Marketing
It also comes in the form of a small booklet. It’s a PowerPoint presentation. The power-point presentations cover 20 topics. Beautiful use has been made of PPT tools. The digital marketing tactics discussed are quite effective. The book is a quick read for beginners who want to start using digital marketing for their projects, and you can depend on it for a quick review as well.
Written by Suresh Babu
Website Marketing Academy
Digital Marketing Strategy
Lyfe Marketing is the author.
- creation of customer avatars
- Creating long-term resources
- Quick-term tactics
- Website hub for lead nurturing, etc.
The Essential Manual for Digital Marketing
The following theme informs the organization of the book:
Consider research, planning, and brand and campaign strategies.
For brands and campaigns, create stunning, highly practical assets and content.
Utilize the available channels and the connected web’s power to increase traffic to those assets.
Utilize data and analysis without stopping to enhance all marketing efforts.
Written by Rob Stokes
The authors are Quirk eMarketing.
A comprehensive manual for all facets of internet marketing
Authors: Justin Beneke, Anna Malczyk, and Alex Trengove
Created by GetSmarter
Principal Idea Covered
- Internet marketing: What is it?
- Internet marketing’s ancestors and early adopters
- Internet marketing context of today
- upcoming trends,
- How do the strategies presented in this book fit together?
Netmark’s 2016 Guide to the 6 fundamentals of Digital Marketing
An extremely compact book however, with a lovely content. covered topics such as UX design, email marketing, social media marketing, and search engine marketing.
You can answer the following questions by using these principles:
How can I increase website traffic?
How can I improve the conversion rate of my website?
writers: Dan Morley
Netmark as the publisher
Big Book of Digital Marketing
Each topic has been well-written and explained by several different people. Each writer is a skilled digital marketer.
Understanding Ad Tech Programatic/ RTB Mobile & Device Integration Best Marketing Practices People & Big Data
Changes in the Marketing Environment
IgnitionOne, netmining are the authors.
everyday new chapters
A comprehensive manual on search engine optimization.
Analytics Case Studies, SEO tools, and many more.
Aaron Matthew Wall wrote this.
The Small Business Online Marketing Guide
A brief instruction manual written by a Google marketer. A good source of information.
Why should you use online marketing?
Case studies: How 90% of Happy Hound’s sales are made online
Ten actions you can take right away to improve your online marketing
Worksheet: What are some ways to begin?
Written by Brynn Zuccaro
Every entrepreneur who wants to position their company in the sector would be wise to invest in books on brand strategy.
They are excellent sources of information because you can be sure you’ll be learning from professionals.
All of the brand strategy development books on my recommended reading list are essential reads that will undoubtedly aid in your company’s expansion.
You can be sure that you will learn everything there is to know about brand strategy from them because each of them has unique strengths and objectives.
Reading these books will help your brand stand out over the long term, so make the time.