Business Development Tools and Techniques

Business Development Tools and Techniques – How to use business development software tools, software tools for business development, mobile business development tools. In this guide, I’ll show you how to find the right business development tools and techniques for your company. You will never have to worry about being stuck without the right sales, marketing, or business plan software again – I will be your guide.

Every business that has gone online has one common pain point and that is getting conversions! Not to be surprised the pangs were equally loud for both the B2C and B2B businesses. This might interest you even more that lead generation turned out to be the gravest challenge faced by over 60 percent of businesses in 2019. Now that is not insignificant.

Coming to think of it, the feeling becomes even more grave if you already have had a business development team in place. It then gives way to a compelling need to rewire your business development strategies. It does make sense as well. The business development team should effectively comprise your best men. Remember it is not always the business development techniques but the men you execute it will make a difference. But, that does not in any way mean that we should not worry about the business development toolkit.

So, what will form the most promising techniques of business development ? Let’s take a look:

Go After Decision-Makers

 This is no longer a secret in this era where social media rules. So, you have to look for and focus on the primary decision-maker in an organization. Remember, pitching to the wrong guy is as bad as not pitching at all. You have to ensure that the person you pitch to has the authority to make decisions. If you are unsure about the hierarchy, LinkedIn is your answer.

Build Relationships

It can be B2B or B2C, everywhere you are dealing with humans, at least for now. Going further if you start making pitches to robots, then it’s a different ball-game altogether and you might consider one from your end as well. Chances are ripe, all thanks to AI, that machines also think about building relationships! Relationships matter as they appeal to emotions. Latter is the buzzword.

All Deals Matter

Yes! they do. You might doubt this figuring in the business development tools and techniques. But there are those very interesting organizations who only love to get clients and tend to forget the ones they already have. This is no fiction but a hard truth that many businesses at hell-bent on making new deals but have no idea about sustaining relations with the old ones. Remember, it will be your old partners that will act as your volunteer brand ambassadors, so it makes sense to nurture your partnerships well.

Organize your Efforts

This usually is possible by using a centralized database or app that lets you manage all your contacts and leads well. Not only that all your present and future tasks will also be enumerated so you can develop a plan ahead. This saves time and gives you enough cushion to prepare. It makes sense to leverage your resources well as it will boost your productivity and you will be able to deliver ahead. Once the routine tasks are handled well, you can spend most of your time fostering your relationships or branding.


Certifications and training are really helpful and going further they will become one reason why businesses will want to partner with you. With so many options the filters to choose from will be quite different and getting your job done from certified professionals will make a lot of difference. So you can invest in your workforce and arrange certifications so that they add more value to their work and the organization.

Business Development techniques were never just confined to software tools. It is the people you put forward who will make all the difference. Going forward in the decade that will be laced with many technological breakthroughs the firms that will make an impact will be the ones who keep relationships first and can gain an edge banking on the emotions. Remember there are no business development tools that can surpass the power of emotion in decision-making.

Now that you know the secret to grow your business and also how to build the dream business development team, let us also have your thoughts on the same. We would love to hear your experiences and insights.

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Whether you have a new startup or an established business, top business
development tools
 are the need of the hour to manage the flurry of
activities and keep your team productive.

From relationship-building to managing pitches to reporting and prospecting! Technology is empowering us with the latest innovations and business development tools to smoothen out our workflow, ease out the excess workload, and enhance employee productivity.

As per the latest surveys on social media monitoring, CRM, research services, SEO, list building software, social media, prospecting, market automation, and project management, the following are the top benefits these tools provide.

4 Primary Benefits of Business Development Tools

  1. Better Integration of Data – For better integration of all activities under one roof, smart business software is much needed.
  2. Simple, Practical CRM – An easy-to-learn CRM, user-friendly interface,
    well-integrated with marketing automation platforms is definitely priority for business managers.
  3. Improved Tracking Facility – Tools that integrate well with other software to have up-to-date accurate data, better tracking business development tools are must.
  4. Smart Reporting Tools – Business managers are always on the lookout for efficient reporting on the metrics for quick and easy management of workflow.

Each business development tool or app comes along with certain
specialty features to serve that particular organization. Hence, it is crucial
to analyze your business needs and then pick up the best tool to boost up your business.

Below are my picks for the top 10 business development tools to survive the cut-throat business challenges of your business.



Twitter is strongly emerging as one of the most important business development tools, with special features of providing real-time information.

It is an American microblogging and social networking service founded in 2006. Twitter facilitates public conversation, allows you to send & receive posts called tweets. Twitter is often looked upon as a common ground for the whole world to connect, share, learn and solve their problems



LinkedIn is an American business development, employment-oriented portal founded in 2003. They operate via websites and mobile apps and have carved a niche for themselves in connecting business professionals all over the world. LinkedIn is mainly used for professional networking, where employers post their jobs and job seekers post their CVs.

LinkedIn is yet another important business development platform for all professional networking requirements.

Mainly, LinkedIn serves online professional networks, jobs, people searches, address books, advertising, company searches, professional identity, and group collaborations.


Join. I am a cloud-based business Development software that specializes in collaboration, mobility, screen-sharing, collaborative whiteboard, connectivity, meetings, and SAAS technology.

It is considered as one of the essential business development tools for remote teams with budget constraints, allowing instant online meetings, sharing of tasks effortlessly.

Coming from the LogMeIn suite of services, join. It is a big success amongst small businesses, it has an easy-to-use modern interface with plenty of features to enhance your online meetings.



Slack offers connectivity, group work, mobility to remote teams staying continents apart. It is one of the most useful business development tools for sharing files, group collaborations, and connecting on calls.

This tool offers IRC-style features including persistent chat rooms organized by private groups, topics, and direct messaging. It is one of the simplest applications to connect with your team and work together.

Rocket Bolt


Rocketbolt is one of the key business development tools for lead activation, conversion optimization, engagement, SaaS, B2B, email productivity, and lead tracking. It seamlessly integrates with current marketing and sales workflows to record all the lead actors.

Rocketbolt is a simple yet powerful lead tracking tool that saves time on researching and monitoring leads.

This trendy app easily manages your emails and makes them easy to read. Also, it can be easily added to any website in less than a few minutes and quickly drive more sales & social media engagement without any additional maintenance.

Overall, it provides a great UX/UI with clean features, super easy-to-use application!



Trello is a smart task management application with special features for
organization, collaboration, software, and projects for teams to work more

Trello’s boards, cards, and lists enable teams to organize
& prioritize projects in a fun, flexible way.

This business development tool gives a visual overview of what is being done and who is working on what, making a systematic approach to track the project and contribute where it is most needed.



Canva has successfully established itself as an efficient business development tool for graphic design platforms. It allows its users to create social media graphics, posters, presentations, documents and several other useful visual contents.

With Canva, you can design anything from business cards to consultant-worthy presentations and proposals in a matter of minutes. It is built more
intuitively to provide design efficiency where users can choose from many
professionally designed templates, edit the designs and upload their own photos through drop and drag interface.

You can start by selecting the type of project you want to build
like- a presentation, letter or a Facebook cover, etc. Then you can browse
through the provided templates, pick one, customize it, and you are ready with a stunning presentation to send your prospects.

And you do not have to be an expert designer to make these presentations, anybody with an interest in designing and a keen eye for details can use this business development application with ease and  confidence.



Fileboard specializes in online meetings, screen sharing, track analytics and sales presentations.

This business development tool is an AI-enabled software that shows how sales professionals are engaging efficiently through insights with their prospecting, automate tasks and then comes with a suite of tools to enhance productivity.

Business Development Tools You Need to Know


business development semrush

As you’re looking for businesses to potentially partner with, you need a tool to help you identify the best opportunities. SEMRush helps business development teams analyze how popular companies are online by giving you their domain authority. The higher the domain authority, the more popular the company, and the stronger their reach.

semrush domain authority

You can also find companies that are linking to the company you searched to help you find even more opportunities in your niche. If you’re looking for a tool that gives you more insights into the companies you’re reaching out to, this is the tool for you.


business development instapage

InstaPage is the best tool for creating personalized landing pages. For example, let’s say that you work for a tech company whose product can work for all industries. Instead of sending a potential client or business partner the link to your generic home page, you can create a personalized landing page targeted to their industry.

So, if you’re reaching out to a client that works in real estate, you can create a landing page custom to the real estate business. This helps the potential business partner understand your product better if you’re speaking their language.READ  New Product Launch? Here Are 8 Steps You Need to Take

InstaPage also has heatmaps that identify where users are clicking and scrolling the most on your landing page so you can continue to make improvements for optimal conversions.

If you’re not convinced, InstaPage touts that personalized landing pages can help increase conversions by up to 400%.


business development fiverr

Fiverr is a great tool for delegating some of your work to focus on what matters most – business development. The last thing you want is to get lost in all the recurring small tasks that you don’t have time to focus on getting new deals that could move the company forward. With Fiverr you’re able to find freelancers in just about everything.

fiverr screenshot

Whether it’s help with email marketing, web design, or public relations, you’ll be able to find someone to help you. The best thing about Fiverr is they’re unique approach to freelancing. Instead of posting a job and receiving bids, with Fiverr you’re able to browse the site similarly to the way you shop. The freelancers sell themselves to you instead of the other way around.


business development AWeber

All business development teams need a powerful email tool that will help them with their outreach. AWeber is a powerful email marketing tool where you can send out different email campaigns and schedule an automated sequence. You can tag the different emails based on clicks and open rates to help you segment your prospecting lists, which will help you drill down to those most interested.

The best thing about AWeber is just how simple it is to use. They have advanced features like A/B testing and drip campaigns, but they have designed the software in a way that’s intuitive and easy to use.READ  How to Create a Competitive Landscape Analysis (Step by Step)

business development is a tool you’ll want to add to your bookmark right away. One of the most frustrating things about business development is having the correct contact information for the person you want to email. screenshot takes the guessing game out of it and provides you with the correct contact information. So, you don’t have to email, and instead can email Of course, you’ll want to visit Linkedin first to find out who you need to contact, and then hop over to to get their email address.


The are endless business development tools out there, varying as per the business needs of that organization.

Think of your Business Development Skills as being similar to an individual toolkit full of the essential tools you’d need to trade your way to profitability. Just as owning a sturdy set of screwdrivers, hammers, wrenches, pliers, etc. can help you confidently handle almost any job that comes along, having the right set of business development tools at your disposal can give you the confidence to rely on specific tactics when needed, without hesitation.

We recommend selecting the best business tools after thoroughly scrutinizing their payment plans, applications benefits and after reviewing their full reports to extract maximum benefit out of these.

Business development is a complex matter of strategy and execution. It requires a certain set of tools that allow you to execute multiple tasks at once, while not getting distracted from the end goal.

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