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Business Development Tools Swot

Business development tools swot (strengths, weaknesses, opportunities and threats) analysis, based on how experience from the 20th century is being adapted to strengthen sustainable development.

Moving faster than ever? To keep up, you need a business development plan. Business Development Tools SWOT will help design a unique roadmap to growth. Create your environmental scan and complete a step-by-step analysis of your strengths, weaknesses, opportunities and threats that can help you determine the next steps for your business or business idea. Don’t let opportunity pass you by — complete the SWOT for your company today!

SWOT analysis

A SWOT analysis is defined as a set of methods used to examine both internal and external factors that affect the performance of a company. This analysis is mostly applied in the initial stages before the company launches any new plans, especially strategic marketing plans. In this analysis, there are four contributing elements need to be examined to complete the analysis, namely strengths, weaknesses, opportunities and threats. Among them, strengths and weaknesses refer to any criteria within and under the control of a company; therefore, they are also called internal factors. In contrast, external analysis focuses on examining outside factors. These factors are then grouped in opportunities and threats for the enterprise.

SWOT analysis

Strengths and Weaknesses

This analysis figures out all advantages and disadvantages that the company has regarding human resources, capital resources, infrastructure, organization structure and so on.

Opportunities and Threats

This step focuses on identifying the outside environment to figure out the supporting element as well as deterrence to the development of the company. This analysis concerns the effects from competitors, rules and regulations from local governments, economic situation, and so on.

PEST analysis

This analysis PEST standing for Political, Economic, Sociological, and Technological is a method used to analyze the outside impacts on the performance of any enterprise. In the analysis process, business owners are provided with various external factors that directly and indirectly exert impact on their businesses.

PEST analysis


Political situation is the main subject to study in this analysis. Current situation and projected situation in the future are considered carefully to predict how it affects the workflow of the company


This economic factor concerns in both local and global scale.


This factors studies how community affects decision making process of the company. In this analysis, customer demands and hot trends are the most popular examined criteria.


This factor is greatly important to examine, especially the outburst of the fourth industrial revolution is on the way to come. Examining emerging technology and the most favorable technology help business owners to keep up with the past pace of advanced technological development.

MOST analysis

This method is suitable for any company looking for performing internal analysis since it helps the owners sure that they are on the right pattern. The name MOST is an acronym for mission, objectives, strategies, and tactics. The business needs to define where they want to drive their business to, what goals do they need to obtain to achieve their mission, what is the detail plan, and how to perform the defined plan.



This is a model that studies the important factors of a business venture at the beginning of assessment process. This analysis is completed by analyzing 7 fundamental elements which are; market opportunity, product or solution, execution plan, financial engine, human capital, potential return, and margin of safety.

The four elements of SWOT analysis

SWOT analysis has four core elements –  Strengths, Weaknesses, Opportunities, and Threats. 

A SWOT analysis focuses on these four elements, analyzing these positive and negative elements allows businesses to identify the major forces influencing current strategies or future innovation design.

Understanding these elements and how they apply to a brand or product helps data-driven decision making, such as resource allocation, product launch timing and brand innovation strategy.

When conducting the analysis, the four elements are put in a table split listing them side by side for comparison, creating a very useful visual aid.

But first, let’s talk and explain each element of SWOT analysis


This element centers around what the business or project are doing well, or how it is different and ahead of the competition. The focus is on the advantages a brand has over its market competition. 

Strengths are any beneficial aspects of the business, including human resources and capabilities, successful processes, financial resources, customer sentiment and brand loyalty. 


Weaknesses are an inherent part of a business or product. It is important to honestly examine the business’ weaknesses. A SWOT Analysis will only be effective if you collect and analyze all of the information, even the unpleasant parts. It is key to identify what aspects could be improved, from personal to resources and procedures.

Moreover, it is useful to understand how the business or product is perceived in the market – What is the overall customer attitude? What needs to be improved in your customer experience? How and why the competitors are doing better?


This element centers on the positive options or chances available out there for you to grab. These situations often exist outside of the business, and arise as developments in the market or in tech advancements. 

Identifying and taking advantage of opportunities will help keep a business’ advantage in a competitive market.

Keep in mind, These opportunities don’t have to be revolutionaries – Even the simplest trend analysis can give you impactful insights. Additionally, understanding social sentiment and analyzing customer feedback can provide you with priceless opportunities.


Threats are any obstacles to brand growth or launch to market. It includes anything that can negatively affect a business from the outside, like market shifts or changes in consumers’ standards, needs or desires. 

It is vital to consider what the competitors are doing, and whether needs to be changed in the product or service in order to stay ahead of the game. However, copying whatever the competition is doing isn’t the right answer. It might not be right for your brand, so make sure to conduct sufficient research before changing anything.

These four elements can contain both Internal and External Factors. Strengths and Weaknesses are often considered to be internal factors, usually seen as a result of decisions under the control of the business. On the other hand, Threats and Opportunities are considered external, since there’s little a business can do about the existence of market competition.

5 reasons you should use SWOT analysis

By understanding what is lacking, what potential hazards are out there, and what opportunities are available, it is possible to craft a better strategy to distinguish a brand and make it competitive in the market.

SWOT Analysis has several major advantages:

  • Versatility – SWOT Analysis is very simple and straightforward and can be applied to any business or product in any market. It is helpful in assessing a variety of strategic initiatives, be it marketing, innovation or product launch.
  • Efficiency – Many other analysis tools are only able to assess one scenario at a time. SWOT analysis looks at and checks four elements at one time. It provides a more extensive and efficient view of the brand and market, minimizing research times and costs.
  • Comprehensiveness – SWOT Analysis, uses both quantitative and qualitative data, from social media listening to Net Promoter Score. The exhaustive information provides a clearer bigger picture and a more in-depth analysis of each component of a business. This Comprehensive analysis improves planning and decision-making.
  • Cost-Efficiency– There is no need for expensive software or consultant. All that is required is highly granular quality market research data to base the SWOT Analysis on. Since all you need is information, this analysis is more efficient and uses less resources compared to more traditional market analysis methods.
  • Simple – no need for special training or skills, all you need is good data. additionally, SWOT Analysis is very simplistic and clear so it easier to understand, share, and implement to a business.

1. Sales Intelligence Tools

Intelligence tools are specifically for finding and giving insight into your prospects. The types of sales intelligence tools vary wildly, but that’s due to every industry having wildly different needs. Long gone are the days of having a rolodex or simply a CRM populated with company name, telephone number and contact name. We’re now looking, from vast datasets, for buying signals – and want to be informed by the tool when the best time to contact potential clients would be. 

Some examples: Sales NavigatorZoominfoInsideViewDatanyzeInsideSalesWinmo

2. Marketing Automation

Automation can be complex, but once set up it will provide you with invaluable data about your prospects. Who is visiting your website? Who is opening your salespersons’ emails? Are there repeat visitors to your website? Which content is being read the most, and which content is converting web visitors to calls the best? Marketing automation is also closely related to content marketing (if done correctly).

Some examples: HubspotSharpSpringMarketoPardot

3. CRM

If you don’t have a CRM, then everyone will have no idea what is going on in your sales teams. People will be treading on each other’s toes, prospective clients will be getting numerous calls from different people and management will have no way to project sales. Quite simply, having a decent CRM is a must.

Some examples: SalesforcePipeDriveSugarCRMZohoCapsule

4. Social Media Management

Social selling is such a big part of sales. So, make sure you’re managing it correctly – scheduling posts to multiple social networks from multiple accounts. This can be very time consuming. Some of these tools will help you find new content, and some have excellent analytics as well. A good social media management tool should increase your efficiency, but it should also increase your early-stage leads.    

5. Workflow Planner

Keep organised, keep on top of everything and never miss a deadline. If you can get buy-in from all your team you’ll be able to maximise efficiency in the sales and marketing departments using a workflow management tool. It’s not about checking up on what people are doing but making sure there is consistency and collaboration between teams and individuals.


Business Development Tools SWOT analysis is a tools and framework that is used as a part of Business Development planning process to analyse various factors affecting Business Development. The Swot analysis can be conducted for any Business, strategy, industry or organisation.

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