Good business leaders understand that true success comes from helping other people achieve success. Whether you are a marketing manager, a marketing professional or someone responsible for growing your company’s customer base, this list of free business development tools should be of use to you as you make plans for increasing your own or your clients’ customer base.

There are numerous business development tools, software tools, and tracking tools that can help you in your business. I’ll share what I consider the best for each category!

Social Media Management

Social media is gaining popularity as a means of communication for businesses and individuals alike. It allows you to focus on promoting your brand and services to your target audience.

‌However, it also takes a lot of time to manage your accounts and post content to each one individually. Social media management tools allow you to schedule when you want content posted for each platform, giving you more time to focus on promoting your business elsewhere.

‌Most social media management platforms also provide reporting dashboards to help you track and monitor the performance of your social media posts. You’ll be able to see what content is resonating with your audience so you can optimize and replicate your future social media campaigns.

Business Development Tools

Email Lists

Email is a powerful marketing tool that you can use to market your products and services to people who have shown interest in your brand. The problem is that most marketing emails aren’t very effective, and your subscribers rarely open them.

Email lists allow you to manage the metadata for all of your email campaigns. This means that you’ll have a record of every single email you’ve sent so you can track which ones get the best open and conversion rates.

‌More advanced email platforms let you segment your lists. Doing this allows you to categorize your subscribers based on what they’re interested in. Only sending people the information they’re looking for can help you decrease your unsubscribe rate and increase your customer conversion rate.

Business Development Tools

Online Document Tools

Thankfully, keeping physical copies of business documents is no longer necessary for most businesses. Now, you can store anything from contracts to video content in the cloud.

Storing your documents online means that you can access them anywhere, as long as you have an internet connection. Your employees don’t need to be in the office to access important documents anymore. This flexibility means your team can get more done without needing to call into the office to get information.

‌Online documents also let your team collaborate more effectively. You can allow other team members to work on documents at the same time without losing their progress.

Business Development Tools

CRM Software

Customer relationship management (CRM) software is a tool that allows you to track your customer interactions. Instead of keeping that information in your head or on a spreadsheet, CRM tools for business development organize all your customers’ data into one database.

‌A database of customers lets you store much more than basic information. It enables you to keep track of the entire sales cycle for your customers.

‌The best CRM software also lets you keep track of your communications with clients. You can track phone calls, take notes, and mark important dates. If you have multiple employees who work with the same client, CRM software lets them work together to provide better care for that customer.

Business Development Tools

Project Management

If you’re working on a business development project, you need to be able to manage your team and keep track of what tasks your team has completed. Project management software lets you do this by creating a timeline for your business development campaign and creating tasks for your team to accomplish.

‌Today’s project management tools exist primarily in the cloud. This allows your employees to log in to an online portal to figure out what’s going on with their projects at any time. They can communicate with their teams, get their latest tasks, and gain important information about their projects.

Business Development Tools

Video Conferencing

If you have a business development team that travels a lot, or your company has adopted a hybrid work from the home model in the last year, you’re going to need to provide them with an easy way to communicate. That’s why video conferencing tools are essential.

‌Video conferencing tools let your employees speak face-to-face on important meetings and conference calls. Video calls enable you and your colleagues to read and send important visual cues that are often lost in remote work environments (body language, visual reactions, etc.) This will help you communicate more effectively and stay on the same page.

‌You can also use video conferencing tools for client meetings. Not every client will be able to make it to your office in person, but there’s no reason why you can’t share your screen and talk to your clients on video.

Are you looking for the best business development tools to take your company to the next level?

As technology advances, we’re more empowered than ever to build successful businesses. But when it comes to your business you don’t want just any tools.

You want the best tools to give you an edge.

In this article, we’re going to cover 7 leading business development tools out there today.

Business Development Tools You Need to Know

1. SEMRush

business development semrush

As you’re looking for businesses to potentially partner with, you need a tool to help you identify the best opportunities. SEMRush helps business development teams analyze how popular companies are online by giving you their domain authority. The higher the domain authority, the more popular the company, and the stronger their reach.

semrush domain authority

You can also find companies that are linking to the company you searched to help you find even more opportunities in your niche. If you’re looking for a tool that gives you more insights into the companies you’re reaching out to, this is the tool for you.

2. InstaPage

business development instapage

InstaPage is the best tool for creating personalized landing pages. For example, let’s say that you work for a tech company whose product can work for all industries. Instead of sending a potential client or business partner the link to your generic home page, you can create a personalized landing page targeted to their industry.

So, if you’re reaching out to a client that works in real estate, you can create a landing page custom to the real estate business. This helps the potential business partner understand your product better if you’re speaking their language.READ  How to Create a Competitive Landscape Analysis (Step by Step)

Business Development Tools

InstaPage also has heatmaps that identify where users are clicking and scrolling the most on your landing page so you can continue to make improvements for optimal conversions.

If you’re not convinced, InstaPage touts that personalized landing pages can help increase conversions by up to 400%.

3. Fiverr

business development fiverr

Fiverr is a great tool for delegating some of your work to focus on what matters most – business development. The last thing you want is to get lost in all the recurring small tasks that you don’t have time to focus on getting new deals that could move the company forward. With Fiverr, you’re able to find freelancers in just about everything.

fiverr screenshot

Whether it helps with email marketing, web design, or public relations, you’ll be able to find someone to help you. The best thing about Fiverr is its unique approach to freelancing. Instead of posting a job and receiving bids, with Fiverr, you’re able to browse the site similarly to the way you shop. The freelancers sell themselves to you instead of the other way around.

4. AWeber

business development AWeber

All business development teams need a powerful email tool that will help them with their outreach. AWeber is a powerful email marketing tool where you can send out different email campaigns and schedule an automated sequence. You can tag the different emails based on clicks and open rates to help you segment your prospecting lists, which will help you drill down to those most interested.

Business Development Tools

The best thing about AWeber is just how simple it is to use. They have advanced features like A/B testing and drip campaigns, but they have designed the software in a way that’s intuitive and easy to use.READ  Understanding Customer Needs: 10 Tips to Exceed Expectations


business development is a tool you’ll want to add to your bookmark right away. One of the most frustrating things about business development is having the correct contact information for the person you want to email. screenshot takes the guessing game out of it and provides you with the correct contact information. So, you don’t have to email [email protected] and instead can email [email protected] Of course, you’ll want to visit Linkedin first to find out who you need to contact, and then hop over to to get their email address.

6. FunnelCRM

business development funnelcrm

Keeping track of your contacts and leads is where FunnelCRM shines. If you’re looking for a CRM with robust features without breaking the bank, then this is the CRM for you. One of my favorite features is the ability to tie my email to the CRM so I can reply to contact from my Gmail account and it will be saved to the CRM.

business development funnelcrm

This makes it easy for different team members to stay up to date on the contacts’ communication with the company. However, what sets FunnelCRM apart is the low price point and robust features such as professional proposals and contact forms.

7. Canva

business development canva

If you haven’t been using Canva in your business development, you’re missing out on some design efficiency. With Canva, you can design anything from your business cards to consultant-worthy presentations and proposals in a matter of minutes. That’s right, minutes.

canva screenshot

You see, Canva isn’t like your typical design software where you need to be an expert to design anything. Canva is built much more intuitively. You start by selecting the type of project you want to build such as a presentation, letter, Facebook cover, etc. Then you browse through their templates, pick one that you like, customize it, and you have a stunning presentation with beautiful graphs ready to send your prospects.


Business development tracking tools help you to track your leads and business opportunities in a simple and effective way. Nowadays the business world is very competitive, so it’s more important than ever to have good business development software tools.

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