Business Ethics In Strategic Management

In the 1970s, amidst a cultural landscape filled with hippies, disco balls, and lava lamps, one man’s unconventional idea took the world by storm: Pet Rock. Created by an advertising executive named Gary Dahl, this seemingly absurd concept turned into a cultural phenomenon, capturing the imaginations of millions and becoming a symbol of the era….

How do products make their way from manufacturers to consumers? The answer lies in the fascinating world of distribution channels in marketing. From local shops to global online platforms, distribution channels play a pivotal role in getting products into the hands of customers. In this article, we will explore the significance of distribution channels and…