Business Marketing Tools

Online marketing tools make your business grow faster. There are lots of such tools available on the internet, built exclusively with small and medium businesses in mind. Whether you own a small company, run an e-commerce site or freelance; these online marketing tools will greatly improve how you connect to your audience, inform them about your company updates, network with other businesses in your niche, and much more.

Effective marketing tools to grow your business 

Marketing tools are handy for helping you manage your campaigns and free up more time, so you can focus on running your company. They can also help you monitor and track your results, so you can get the best ROI from your marketing efforts. 

With so many options to choose from, it can be tricky to find the best tools for your company. To help, we’ve compiled this list of marketing tools and techniques in 2021 that are perfect for helping you grow your small business. 

Google Analytics 

If you’re not currently using Google Analytics, you could be missing out on one of the best marketing tools that can give you incredible insights into your online marketing strategies. Google Analytics is a valuable web analysis tool that can help you track the performance and traffic of your website. 

You can also use this tool to better understand the behaviors of your site and app users, allowing you to use these insights to monitor your marketing campaigns and drive results for your business. 

With Google Analytics, you can view: 

  • How many users visited your site
  • The number of new visitors to your site
  • The amount of time users spend on a page
  • The bounce rate
  • User demographics
  • And more 

These are essential statistics about your website and marketing efforts that you don’t want to miss out on. Understanding your users is the key to identifying effective marketing campaigns that drove leads to your website, enabling you to refine and optimize your tactics accordingly to generate more leads and conversions. 


MarketingCloudFX is the #1 ROI tracking technology platform in the industry, and we’re not just saying that because it’s our tool. It is the most effective digital marketing tool that enables you to track your digital marketing performance, view complex analysis, conduct industry research, calculate ROI and more, at your fingertips.

With MarketingCloudFX, you can: 

  • Track how leads arrive on your website 
  • View which campaigns are driving phone calls and sales
  • Track user activity and behavior on different pages
  • Reach more customers with creative campaigns
  • Track search engine performance
  • Maximize positive reviews and testimonials
  • And more

This valuable data can help you improve user experience and identify marketing campaigns that are driving results, so you can generate more leads and conversions and ultimately drive sales that will take your business to the next level. And with a mobile app, you can access your data on the go. 


Ahrefs is another excellent tool that can help you maximize your SEO strategies. As a bonus, you can also use their Keywords Explorer tool, giving you valuable data on keywords such as the traffic potential and ranking difficulty. 

You can use Ahrefs to: 

  • Analyze your competitors
  • Optimize your website for search engines
  • Research what your customers are searching for
  • See your top-ranking content
  • And more

If you want to see your current rankings on search engines or conduct keyword research, Ahrefs has got you covered. 


If you’re searching for a tool to help you manage your online content, WordPress is your go-to choice. And WordPress SEO plugins make it easy to optimize your site to achieve top rankings in search results. You can easily add meta descriptions and title tags, and you can optimize your content for specific keywords. 

With a simple and user-friendly interface, you can manage your blog, website, and content posts all in the same place without any HTML or web design experience required. 


Keywords are essential to your SEO and marketing campaigns. They can help you reach your target audience and rank higher in search results. 

A keyword tool is the best way to help you find relevant and related keywords that your audience is searching for, and KeywordsFX is just the tool to help you do it. 

KeywordsFX can help you: 

  • Narrow your list of keyword ideas and phrases to the most relevant terms
  • Categorize search results by keywords, questions, and modifiers 
  • Export and download the results for easy access
  • And more

Look to KeywordsFX to start getting the most out of your SEO campaigns. 

SEO Checker 

Are you looking for a complete assessment of your website’s SEO? Then our free SEO checker has got you covered. 

With this handy and free tool, you can: 

  • See where your site has SEO issues
  • Find out how to fix your site’s SEO problems
  • Learn which fixes to prioritize based on SEO impact
  • Learn more about SEO issues specific to your site

SEO checker gives you a complete assessment of your site’s current SEO, so you can address your problem areas and start earning higher rankings and more search traffic. 

Google Ads 

Google Ads is another great marketing tool for your business — and it allows you to manage your PPC ads, both in search results and across the Google Display Network

With Google Ads, you can target your advertisements to users with specific interests, meaning those most likely to purchase your product or service. You can easily monitor and track your accounts and measure your success. Google Ads makes advertising on the web simple. 


If you’re currently struggling to keep up with your social media marketing, Hootsuite can help. Hootsuite makes social media a breeze by allowing you to schedule posts in advance, so you don’t have to post content each day, which is fantastic when preparing for a shopping holiday like Small Business Saturday

You can also read and respond to comments, making it easy to engage with your audience and view feedback about your brand. With Hootsuite, you can simplify your publishing process, freeing up more time and enabling you to grow your social media campaign. 

Small Business Tools for Design


Choosing the right images for your blog and social media posts is essential. Many people respond to photos more quickly than to a headline. Pexels is our favorite stock site. They offer millions of free stock photos for commercial use without attribution. Can’t beat free.

creating custom images


Visual content gets much higher engagement and conversion rates than text-only content. Canva helps you create beautiful images and other visual assets. If you’re not ready to create images all on your own yet, Canva is the perfect option for getting started.


Stencil, similar to Canva, allows you to create high-quality images for your social media and content marketing posts. The platform has almost a million images to work with, allows you to upload your fonts, AND has a handy Chrome extension that allows you to create images while browsing the web.


99designs is your source for all things design. They have an incredible blog alongside a network of talented design freelancers to help you with anything your small business might need.

Adobe Creative Cloud

Formerly Creative Suite, Adobe Creative Cloud offers all the tools a small business needs to create professional, engaging images to pair with content. There’s a definite learning curve with Creative Cloud, but once mastered, the possibilities are endless.


Piktochart is a stellar resource for small businesses that don’t have a design guru on staff. The easy-to-use tool allows you to easily create reports and infographics on the fly. They also have simple social media sharing options so you can share your creations once they’re complete. is another chart and infographic design tool. It has less of the bells and whistles of some of the other tools, but you can sign up for free and get the job done.

Infogr. am boasts some big-name clients including MSN, POLITICO, and Fast Company. Their infographic and chart templates are more data-focused and perfect for more small businesses with more a data-driven approach. Their business plan will cost you though. It starts at $67/month and is billed annually.

Small Business Tools for Project Management


We (like millions of other businesses) l-o-v-e Slack. The platform helps teams organize projects by bringing communication into one place, sharing and commenting on files, and integrating with other apps to get more done in less time. Not to mention the Giphy feature is loads of fun during team chats. Oh, and it’s free for almost all businesses (unless you need an upgraded account).

Skype For Business

We use Skype for Business here at Hatchbuck mainly for the video conferencing feature. The tool provides high-quality video with up to 250 people at a time and starts at $5/user per month.

Productivity for content marketers Evernote Web Clipper


Evernote makes it simple to create notes and categorize tasks into project-specific notebooks. You can even scan in paper docs to make keeping track of project documents a breeze.


Trello gets good reviews from small business owners because of its seamless setup and ease of use. The main interface functions almost like a whiteboard. They offer a free package for small teams and their business accounts start at $10/month.


Basecamp is a killer project management software that will help keep your team organized for any project and to see your entire task list through to completion. Basecamp will also ensure that no assignment is left incomplete


Asana gives you a holistic overview of personal or professional to-dos. It’s a great option for teams and individuals alike. It also has important integrations that will help you or your team improve workflow.

Google Drive

If you’re just diving into project management, Google Drive is a simple way to share and collaborate on documents, see the revision history, and let team members leave & resolve comments. Drive offers a plethora of business tools including documents, spreadsheets, and presentation slides. Plus, it’s free.


Freedcamp’s project management platform is another great option for balancing personal and professional tasks. They have a robust calendar that allows you to see daily or monthly schedules at a glance along with a helpful mobile app.

Small Business Tools for Social Media

Content amplification Buffer most popular times to tweet data


We know social media can be a major time suck. Lucky for you, Buffer’s incredibly easy scheduling tool, content library, and robust analytics make it easier to reach more people while saving you time.


Agorapulse is a cross between a social media monitoring/scheduling tool and a social media CRM. This tool focuses more specifically on Facebook engagement, and pricing starts at $49/month for one user.


Bitly is the most popular link management available. Users can shorten, manage and measure shared links across the web giving greater insight into an engagement. Best news? Bitly is free (unless you want branded links and an enterprise account).

Sprout Social

Sprout Social is an all-in-one social CRM, scheduling tool, engagement monitor, and collaboration platform. While it’s a more robust tool than most small businesses need, the effectiveness is undeniable. It’ll cost you a pretty penny though. The intro package starts at $99/month per user.


Oktopost is a social media lead generation tool. While social media dashboards like Hootsuite help businesses schedule content, Oktopost is designed to help you make money through your social media efforts.


DrumUp is a newer kid on the block, but effective nonetheless. This scheduling tool allows you to curate content, schedule it, AND suggests hashtags for your posts to expand reach and engagement.


Cyfe is a business dashboard. Unlike other social media dashboards, it aggregates data from multiple platforms including social media metrics. The Cyfe platform allows you to see the big picture and assess and evaluate engagement impact and ROI for your social and content marketing. Sign up to get our top tips and tricks weekly!


Winning is the name of the game when it comes to your business. One of the best ways to gain an edge over your competitors is through online marketing tools. But with many free and paid options on the market, it can be difficult to make a decision about which marketing tools are right for you. That’s why I’ve put together the list of the top best online marketing tools that will help businesses succeed.

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