The only reason an email is opened is because of its subject line. In fact, 47% of recipients open an email based on the subject line alone. If your subject line isn’t compelling or doesn’t stand out in an inbox, it doesn’t matter how great the content of your email actually is; it’s going to end up in the trash bin. So you’ve put a lot of thought and effort into creating killer content for a new campaign, but how can you be sure that your audience will engage with it? You need to hook them with a headline they can’t resist opening!
Attracting your subscribers, getting them to open your emails, and encouraging them to take the next step to buy from you is what email marketing is all about — but how do you make sure it works? You can spend months or even years creating the most amazing emails ever. Yet, if your subject line sucks or isn’t compelling enough, you’ll be losing customers in seconds. When testing headlines for emails it’s important that you keep it short and sweet (no pun intended). It doesn’t have to be long. In fact, the more concise and precise your headline is, the better your email will perform overall.
A Person Who Never Made a Mistake Never Tried Anything New.
The person who never made a mistake never tried anything new.
Who do you want to be? A person who has never made a mistake, or someone who’s brave enough to try something new and see what happens?
It’s Not Delivery. It’s DiGiorno.
The ad has a funny twist on an old joke, one that you may have heard or told yourself. It’s memorable because it’s funny. And it’s engaging because you can’t help but share the ad with your friends and family (and even strangers) when they ask what you did this weekend.
I consider myself to be a pretty good cook, but my taste buds are not able to distinguish the difference between what tastes good and what is good for you. – Lorraine Bracco
Lorraine is an American actress best known for her roles as Karen Hill in Goodfellas and Dr. Melfi in The Sopranos. She has won one Emmy Award and one Golden Globe Award, both for The Sopranos. Lorraine Bracco was born on June 29, 1954 in the Bronx to parents Salvatore Bracco Sr., a baker from Sicily and Anne Wojciechowski from Michigan City, Indiana; she grew up with two older brothers: Salvatore Jr., who became an actor and John (1948–2008), who died from lung cancer at age 60; Lorraine attended Fordham University where she received a degree in communications and theater arts; While there she performed with their improv comedy group “Onion Bagel”; upon graduation she moved to California where she acted in various plays including Shakespeare’s Macbeth at the La Jolla Playhouse; after working at several jobs including as a waitress at the Comedy Store nightclub Lorraine landed her first big break starring alongside Richard Gere in 1982 film Breathless which brought her national recognition; In 1983 she appeared opposite Robert De Niro as wife Karen Hill alongside Ray Liotta’s Henry Hill during his rise through organized crime syndicate New York City’s Italian-American Mafia The Lucchese Family
In 1985 Bracco starred opposite Robert Redford Michael J Fox Elizabeth Perkins Holly Hunter Shelley Long Judd Nelson Alex Karras Scatman Crothers Jackie Mason Gene Wilder Richard Mulligan Dan Aykroyd Stephen Tobolowsky Kevin Bacon Ned Beatty Kelly LeBrock Michelle Pfeiffer Timothy Hutton James Woods John Savage Nicholas Colasanto Joe Pantoliano Kiefer Sutherland Mary Stuart Masterson Daniel Baldwin Tom Berenger Fred Ward David Proval Billy Daedalus
I am an artist especially when it comes to cooking. One of my favorite things to do is put on some music and cook a delicious meal with some wine while having a tiny dance party in my kitchen. – Brianna Hildebrand
I am an artist especially when it comes to cooking. One of my favorite things to do is put on some music and cook a delicious meal with some wine while having a tiny dance party in my kitchen.
I love to cook, but I’m not the best at it. There are plenty of times where I have burned food or spilled wine on my counter tops, but that doesn’t stop me from trying again! If you want to learn how to make yourself into the next great chef then follow these steps:
- Find your inspiration! Think about what inspires you most? Is it dancing in the kitchen? Cooking for friends? Eating alone while listening to music? Whatever it may be; write down all the ways you could gain inspiration from these activities. For example: “Dancing with friends makes me feel like they’re having fun so they won’t leave early.” Or even better: “Dancing alone makes me hungry because I look forward to eating later.” These are both great examples of positive affirmations that will help keep your mind focused on what matters most throughout this process (whether that’s cooking well or learning how).
And as a black woman, I’m always like, ‘Oh, that’s right! We get to eat whatever we want!’ So you’ll find me cooking curry goat or oxtails. – Uzo Aduba
Uzo Aduba, who plays Suzanne “Crazy Eyes” Warren on Netflix’s Orange Is The New Black, is a woman after my own heart. In an interview with BuzzFeed Food, she talks about her love of spicy food and its presence in her life.
I love spicy food! I LOVE it. I eat curry goat and oxtails like they’re going out of style—which apparently they are because of climate change or something? But yeah: I just love that stuff. And as a black woman, I’m always like, “Oh, that’s right! We get to eat whatever we want!” So you’ll find me cooking curry goat or oxtails for my friends every so often when we get together.
My parents used to make homemade spaghetti sauce every year and put it up in jars. My mom always made sure there was enough to last us a year because they were so time-consuming to make. The joy of opening them throughout the year was so fun! – Honora Bowen
- My parents used to make homemade spaghetti sauce every year and put it up in jars.
- My mom always made sure there was enough to last us a year because they were so time-consuming to make.
- The joy of opening them throughout the year was so fun! – Honora Bowen
I love spicy food, chicken wings and pizza. You can’t go wrong with pizza or chicken wings! – Lucy Hale
In the context of email marketing, a good headline is the difference between a subscriber opening your message or hitting the trash icon. That’s why we’re sharing our best tips on how to write an enticing subject line that gets people excited about what you have to share with them. Whether you are writing for business or personal emails, here are some tips on how to write an attention-grabbing email subject line:
- Use numbers – Numbers create curiosity and make people want more information about them! For example: “12 Free Tips On How To Write A Catchy Headline That Drives Traffic To Your Website And Email List!” The number 12 definitely catches my attention whenever I see it in an email!
- Use emojis – Emojis can be used as punctuation marks or symbols that represent emotions. I love spicy food because it makes me happy! You can’t go wrong with pizza or chicken wings either 🙂 – Lucy Hale
I can trace my love of pasta back to the first time I sat in front of a bowl of spaghetti at age 2 1/2 years old, living with my family in Rome. – Giada De Laurentiis
The aim of your headline is to capture the attention of your audience and make them want to read more. Here are some tips for creating a catchy headline:
- Be specific in what you’re offering. Don’t just talk about a whole category of product or service, but be specific about what it is you’re offering.
- Use numbers or statistics if they are relevant to your business or industry. Numbers help people realize that there’s something special about the product or service being offered, which makes them more likely to read on and learn more about it.
- Put yourself in the reader’s shoes. Think about why someone might be interested in what you have to offer, then try putting yourself into their shoes by asking questions like “What would I want if I was looking for this type of thing?”
Conclusion
We hope these tips help you out the next time you’re writing a subject line! Remember that, while many of the techniques we mentioned have been proven by studies to increase your clickthrough rate, the most important thing is to be authentic and write in ways that will resonate with your audience. If you’re able to do that, then you’re well on your way to writing email headlines that work for every individual on your list.