Shiny Object Syndrome: What it is and How to Overcome it

Do you Remember the story of Snow white (I’m sure you do but in case you have not heard the story or if you have forgotten the story, you can get acquainted with it right here) Now… You will definitely remember how the evil queen disguised herself and gave snow white a poisoned  Apple. After … Read more

5 Quick and Simple Tips to Instantly Boost your Conversion Rates

Conversion is the ability to turn browsers into buyers. And the success of your marketing is fully dependent on your conversion rate. Take for example: If you can get a thousand people to visit a landing page, you’ll only get 10 new leads if your conversion rates are at 1%. Without good conversion rates, all … Read more

How to Improve On-Page SEO to Increase Search Rankings

Building backlinks is a very important factor to help you improve your search rankings. But, while you are working your socks off trying to get backlinks to your site, you also need to take a look at your on-page search engine optimization.

“On-page SEO is just as critical to your search engine rankings as backlinks”

While you probably already know to perform keyword research and include these keywords throughout your content, there is more to on-page SEO than keyword research.

You need to think about your “Audience” as well. Because your audience will be the “buyers” and search engines will monitor their behaviour on your site.

So if you have not been thinking too much about the content on your page, then now is the time to start thinking about it because content is the top factor in search result rankings.

#TIP 1: Always Produce Quality Content

You need to produce quality content that readers will love. The content on your web pages must  provide real value to your visitors.

Before you post a blog, you should ask yourself the following questions:

  • What Problem is your post going to solve?
  • Is it useful and Helpful to your readers?
  • What will your readers learn?
  • What Action will they take after reading your article

People should learn something by reading your blog posts. It should offer advice, tips, updates, or news.

Tip #2: Be Shareable

While producing quality content is essential, your content also needs to be linkable. If people can’t easily share a link to your web page, you won’t get backlinks and search engines won’t rank the page.

This problem is most common with content that only be accessed by logging into a site and slideshows powered by AJAX. If you have content that you want to get ranked in search results, it needs to be linkable without logging in or requiring the use of AJAX.

After the actual content, you need to look at the title tag. The title tag goes in the head tag in the HTML of your web page. It’s what appears along the tab in your web browser.

When the title tag isn’t specified, search engines grab the first line of text on the web page. This is what gets displayed in search results.

The title tag doesn’t need to be an exact copy of your H1 tag. Though, it should contain your focus keyword and be human readable.

The general recommendation is to keep the title tag to 60 characters or less. There isn’t an exact character limit, as google provides 600 pixels of space for the title in search results.

Some characters are wider than others. If you stick to 60 characters or less, about 90% of your titles will fully display in search results.

The description tag is also important, as it appears in search engine result pages. This means that people will read your description as they scroll through search results. But, it doesn’t appear to have an impact on the actual search engine rankings.

Page Hierarchy

Page hierarchy is also a concern when it comes to on-page SEO. When you create the URL for your web page, it should include your focus keyword and get placed in the appropriate category.

Website builders, such as WordPress, will automatically generate these URLs. If you’re building your site on your own, you should create folders for different categories.

The categories help search engines understand the topic of your content. Imagine that a human is reading your URL and attempting to determine what your content is about.

For example, your blog posts may be placed in a folder labeled “blog”. Or, you may create individual categories for your blog posts, such as news, tips, and videos.

USe Alt Tags

The final component that goes into good on-page SEO practices is the use of ALT tags.

ALT tags need to be used every time that you include an image. The ALT tag gives search engines a description of the image, which is used for users with visual impairment or text-only web browsers.

You can include your focus keyword in your ALT tags, as long as the keyword is relevant to the image. Don’t use the keyword by itself. Provide an actual description of the image, while including the keyword naturally.

For example, if you included an image of a product, you might provide a one-line description of the product. Make the best use of these ALT tags, as they count toward your search engine rankings.

Putting these simple tips together will ensure that you’re always doing your best to improve on-page search engine optimization.

In Summary

Here is a roundup of the tips we have covered so far:

  • Create quality content your readers will love and want to share
  • Make your Content easily linkable
  • Use Alt Tags effectively
  • Optimize your Images

You don’t need to spend a lot of time on on-page SEO. If you remember these four areas, you’ll easily follow proper SEO techniques, allowing you to focus more of your time on off-site SEO.

How to make your Email stand out and Increase Open Rates

Marketers are constantly diversifying and are leveraging on different channels to reach out to target audience. Email marketing still has one of the highest engagement rates (Average of 20% according to this MailChimp report) and one of the highest ROI in the online marketing sphere. Email marketing returns over $40 for every $1 spent. From this … Read more

7 Ultimate Steps to Staying Broke Online

When you saw the title of this post, What came to your mind? Thoughts like…. What the heck is that? Who wants to stay broke Online? Why venture into Online marketing is you want to be broke? (Add Your own) But.. Wait a Minute…. Let me shock you There are “PEOPLE” Who WANT to stay broke … Read more

5 Vital Online Marketing Skills Every Online Marketer needs to Succeed

It is a common saying that you don’t require any skill to build an online business. After all, you can leverage on various software systems and platforms to begin. While this is true to some extent, It should also be said that you must develop some skills to succeed online… you need to develop some Online marketing skills to succeed overtime.

Making Money Online or Staying Broke Online is a Choice

You May not believe what I am about to say but it is true…. “Any online marketer who is not making money online today, choose not to.” Believe it or not…. But it is true. There is a massive opportunity out there and if you are not leveraging on this opportunities, then I wonder what you … Read more