The A-Z Guide to Understanding Click Through Rates (CTR)

 If you are looking to drive more traffic to your site, then it is important to pay attention to your Click Through Rate a.k.a. CTR. While CTR is common to mostly PPC advertisers and email marketers; It is important to know that it covers almost every aspect of your online business.  So if you haven’t … Read more

How to Improve On-Page SEO to Increase Search Rankings

Building backlinks is a very important factor to help you improve your search rankings. But, while you are working your socks off trying to get backlinks to your site, you also need to take a look at your on-page search engine optimization.

“On-page SEO is just as critical to your search engine rankings as backlinks”

While you probably already know to perform keyword research and include these keywords throughout your content, there is more to on-page SEO than keyword research.

You need to think about your “Audience” as well. Because your audience will be the “buyers” and search engines will monitor their behaviour on your site.

So if you have not been thinking too much about the content on your page, then now is the time to start thinking about it because content is the top factor in search result rankings.

#TIP 1: Always Produce Quality Content

You need to produce quality content that readers will love. The content on your web pages must  provide real value to your visitors.

Before you post a blog, you should ask yourself the following questions:

  • What Problem is your post going to solve?
  • Is it useful and Helpful to your readers?
  • What will your readers learn?
  • What Action will they take after reading your article

People should learn something by reading your blog posts. It should offer advice, tips, updates, or news.

Tip #2: Be Shareable

While producing quality content is essential, your content also needs to be linkable. If people can’t easily share a link to your web page, you won’t get backlinks and search engines won’t rank the page.

This problem is most common with content that only be accessed by logging into a site and slideshows powered by AJAX. If you have content that you want to get ranked in search results, it needs to be linkable without logging in or requiring the use of AJAX.

After the actual content, you need to look at the title tag. The title tag goes in the head tag in the HTML of your web page. It’s what appears along the tab in your web browser.

When the title tag isn’t specified, search engines grab the first line of text on the web page. This is what gets displayed in search results.

The title tag doesn’t need to be an exact copy of your H1 tag. Though, it should contain your focus keyword and be human readable.

The general recommendation is to keep the title tag to 60 characters or less. There isn’t an exact character limit, as google provides 600 pixels of space for the title in search results.

Some characters are wider than others. If you stick to 60 characters or less, about 90% of your titles will fully display in search results.

The description tag is also important, as it appears in search engine result pages. This means that people will read your description as they scroll through search results. But, it doesn’t appear to have an impact on the actual search engine rankings.

Page Hierarchy

Page hierarchy is also a concern when it comes to on-page SEO. When you create the URL for your web page, it should include your focus keyword and get placed in the appropriate category.

Website builders, such as WordPress, will automatically generate these URLs. If you’re building your site on your own, you should create folders for different categories.

The categories help search engines understand the topic of your content. Imagine that a human is reading your URL and attempting to determine what your content is about.

For example, your blog posts may be placed in a folder labeled “blog”. Or, you may create individual categories for your blog posts, such as news, tips, and videos.

USe Alt Tags

The final component that goes into good on-page SEO practices is the use of ALT tags.

ALT tags need to be used every time that you include an image. The ALT tag gives search engines a description of the image, which is used for users with visual impairment or text-only web browsers.

You can include your focus keyword in your ALT tags, as long as the keyword is relevant to the image. Don’t use the keyword by itself. Provide an actual description of the image, while including the keyword naturally.

For example, if you included an image of a product, you might provide a one-line description of the product. Make the best use of these ALT tags, as they count toward your search engine rankings.

Putting these simple tips together will ensure that you’re always doing your best to improve on-page search engine optimization.

In Summary

Here is a roundup of the tips we have covered so far:

  • Create quality content your readers will love and want to share
  • Make your Content easily linkable
  • Use Alt Tags effectively
  • Optimize your Images

You don’t need to spend a lot of time on on-page SEO. If you remember these four areas, you’ll easily follow proper SEO techniques, allowing you to focus more of your time on off-site SEO.

How to Increase Search Rankings and Traffic With Old Content

Content is king. Unfortunately, it’s not always easy to constantly produce high-quality content. When you’ve trouble keeping up with your content release schedule, you’ve got another source for producing content.

Instead of continuously producing new content, you can spend some of your available time updating old content. Whether you’ve hired a writer or written your own content, you don’t want it to be wasted.

Why should you consider updating old content?

First, it’ll be easier to get this content ranked. It has a longer history than a new post. The life of your post is a factor in determining search engine rankings.

Also, you don’t have to spend as much time or money generating new content. It allows you to stick to your release schedule without developing new content.

  1. Find New Developments related to the Topic

The first way to update your old content is to determine if there’s been any developments or news related to the topic of the blog post.

For example, if you created a blog post about social media marketing that was published in 2015, there’s a good chance that there are new techniques to discuss. Also, any post that includes data or stats could be updated as new stats are released.

Once you’ve gathered the updated data or news, you can include it in your original blog post. Make a note at the very top of the post that the content has been updated to include new figures or data.

You then include the updates in your content. Instead of deleting old sections of your content to include the new information, you should include the new information in notes below the existing content.

2. Add Images and Videos

Another way to spruce up old content is to add new images or videos. You could use your own original videos that you create to provide more details on the topic of your blog post or you could find a relevant video on YouTube.

Infographics can also be added to your old post to provide new data. You could even compile the existing information from your post into a new infographic and include it on your post.

 

3. Change the Format

Updating your content isn’t the only way to make use of existing content. You can also recycle your content into a new format. This includes the creation of videos, infographics, and eBooks or guides.

These updated formats can be linked to from the existing blog post. For example, at the end of the old post, you can include a call to action directing visitors to the source of your new content – whether it’s a video, infographic, or eBook. You could even use this new content as a free offer for your lead magnet.

When recycling old content into an infographic or video, you simply need to highlight the main details of your content.

For an infographic, make a list of the most important facts or details presented in your content. Then, create a base image related to the topic of your content.

There are several free programs that provide templates for building infographics. Or, you can use an image editor to create your own infographic from scratch.

If you decide to recycle your content into a video, you should first copy your content and paste it into a word processor document. Rewrite your content so that each paragraph only contains 2 or 3 sentences.

You want to make the content incredibly easy to read. The total word count will impact the total duration of the video. The average person speaks at about 180 words per minute. So, a 900-word article will take about 5-minutes to read out loud.

Most people begin to lose interest after two minutes. For this reason, you should focus on the most valuable information from your blog article.

 

4. Turn Old Content to an eBook

The other option for recycling old content is to compile several old blog posts into an eBook or guide. For this step, you simply need to select 5 to 10 blog posts that cover similar topics.

Arrange these posts in order based on the information that they provide. Each post is a different chapter in your eBook. Another option is to expand on the topic of one of your most popular posts.

These tips will help you make better use of old content. Just because you have a post that’s a few years old doesn’t mean that it can’t help improve your current search rankings.

Update the content or recycle it for use as a lead magnet or to drive more traffic to an older post. After you’ve updated your content, you should share the post on social media and perform all your typical internet marketing strategies to get people to read your updated blog post.

Make sure that the page includes an updated time stamp.

Then, you need to ensure that search engines are aware of the update. Submit your updated sitemap to Google and other search engines.