In order to attract new customers, you need to be able to reach existing customers. The best way to do that is with email marketing software. But with so many options out there, how do you know what’s right for your business? In this condensed version of our in-depth guide, we’ll break down the requirements and specifications of an email marketing solution and let you know what you should be looking for. By the end of this article, you’ll have a strong understanding of the different types of providers and what sets them apart from one another.
Email marketing is here to stay. Knowing that, there are many companies offering you a slice of the email market pie. Unfortunately, there are just as many email marketing tools out there, too. As the saying goes: don’t let a fork do what a spoon can, but what if you have no idea how to select which spoon, fork or knife to use?
High deliverability rate
You want to end up in the inbox, not in the spam. Make sure you’re using a reputable email marketing service that ensures high deliverability rates.
To make sure your emails are delivered, you can check your deliverability rate by using a tool like MailTester or Mail Tracking.
Easy email builder and design templates
If you’re looking for the best email marketing software, make sure it has a user-friendly email builder and design templates.
If you want your emails to be effective, then you need an easy way to create them. This is why we recommend tools that offer both WYSIWYG editors and drag-and-drop builders. A WYSIWYG editor allows you to edit the content directly in your browser without having to download any files or use special software anymore—just like when writing a blog post in WordPress or other CMS platforms. The only difference is that instead of writing HTML code (which is what CSS targets), the WYSIWYG editor converts everything into plain text using some sort of markup language behind the scenes so your readers see professional looking emails that are optimized for their inboxes without any problems!
Drag-and-drop builders are similar but have some differences: instead of doing everything with just text, they also allow users to add images and videos in addition
to buttons and links which makes designing more fun than ever before!
Drip email campaigns
Drip email campaigns are incredibly effective, especially when it comes to increasing your customer base. You can use drip email campaigns to inform customers about new products or services, promote loyalty programs and encourage customers to make repeat purchases. The best part of it all? It’s easy to set up a drip email campaign and even easier for your clients to sign up.
Now that you know what a drip email campaign is and how it works, let’s take a look at the steps involved in setting one up:
- Decide on what information needs to be included in your emails: Do you want each message for every customer who signs up for the service? Will only some of them receive messages depending on their preferences? Once these questions have been answered, put together an outline of how often each e-mail should be sent out as well as what content should be included within each message (e-book downloads; discounts/special offers).
- Set up an autoresponder sequence: This refers back to what was mentioned above about having different messages depending on individual needs or preferences – by automating this process through software like MailChimp or Drip can save hours upon hours of wasted time spent manually creating individualized emails which may not always yield positive results due out lack originality.”
Auto-responder email marketing
The auto-responder feature is a useful tool for email marketers because it allows you to send multiple emails in a series. Auto-responders can be used as a way to keep in touch with subscribers, or just as an automated way to manage customer service. It’s also a great way to provide additional value for your audience, by sending them content that they’ll find useful or interesting on its own merit. It could be anything from an ebook about how to make the perfect cup of coffee, or an invitation for readers who have opted-in for more information on something specific (such as how they can grow tomatoes).
Auto-responders are easy and convenient when set up correctly; however there are some considerations that will help ensure this feature is successful:
Easy contact list management
You want to be able to upload your contact list from anywhere, including email marketing software, CRM and other systems. You should also be able to import contacts from social media sites like Facebook, Twitter and LinkedIn. In the past few years, people have moved away from email as their preferred method of communication with brands.
Customer segmentation (dynamic email marketing)
Customer segmentation is the process of dividing your customer base into groups based on certain attributes, like age, location or income level. The main reason for doing this is to narrow down your audience and customize messages to specific segments. You can also use it to find out if a particular product or service that you offer appeals more to some segments than others.
For example, let’s say you own a small business and have three different locations in different cities: New York City, Los Angeles and San Francisco (because all good businesses are in California). If you have customers who live in those cities but prefer one over the other two when buying something from your store — say they like what they get from New York City better than anything else — then maybe you should set up store locations specifically for each city so that these customers feel welcome every time they visit.
This means setting up three different brands instead of just one brand with multiple storefronts under one name; however there would be no need for additional staff since all employees will be working under individual brands instead of just one company umbrella as before.
Efficient delivery to Gmail and other big platform inboxes
Gmail is the most popular email platform in the world, but it’s not the only one. There are many other big platforms that can be used for email marketing and delivery. Gmail is not an exclusive club; anyone can join!
The main reason why people choose Gmail is because it has a good reputation for delivering emails to inboxes. Other platforms have similar reputations.
Personalization is a critical component of email marketing. Personalization will help you achieve your goals by giving the reader what they want and need from you.
Email personalization can be done with the help of software. For example, if an email recipient opens a few emails from your business in their inbox but then stops opening them for several months, this could indicate that they’re no longer interested in receiving your emails.
You can use software to analyze trends like these so that you know which recipients might be losing interest or would benefit from being removed from your list.
Analytics and reports on the emails performance
There are a lot of things to consider when using email marketing software, but one of the most important is how it can help you track the performance of your emails. This means you can see how many people are opening up your emails and clicking through to the links inside them. It also allows you to see how many people have unsubscribed from receiving future messages from your company.
Email marketing software should allow you to track these statistics so that they’re available for review at any time after an email has been sent out. This makes it easy for business owners and marketers alike who want an overview of which campaigns have worked well in regardsto their goals as well as which ones may need some tweaking before sending out again in order not only increase engagement rates but overall ROI (return on investment).
Be sure to find an email marketing software that allows you to accomplish your goals.
- Make sure you find the right software for your business.
- Research the software you are using.
- Make sure you are using the right software for your goals.
- Make sure you are using the right software for your budget.
- Make sure you are using the right software for your audience
Email marketing is a great way to get your brand and products in front of your customers. It offers you something no other form of online or offline advertising can—a direct connection with each of the people who see it. This means that if you do email marketing right, you can start to build long-lasting relationships with them, which leads to more sales in the future. A good email marketing software can help make this happen, but only if it’s well-suited for your particular needs. We hope that after reading our guide, you feel better prepared to choose one for yourself!