Cold email marketing is one of the most effective ways to make money online. It allows you to convert strangers into customers and build long-term relationships with them, all for a fraction of what it would cost for traditional media such as newspaper ads or television commercials. While most entrepreneurs and small business owners are familiar with cold calling or direct mail campaigns, not many are aware of the benefits that cold emails can offer them. Cold Email Marketing is an effective way to grow sales. And when I say effective, I’m not kidding around. It is the fastest, most cost efficient way to find new clients and grow sales in your business. While most people are scared of cold emailing, it is not as difficult as you might imagine and the benefits are incredible! Cold email marketing is one of the best ways to reach out to a large group of people. Whether you are just looking to grow your mailing list, or build a relationship with potential clients, cold emails are a valuable asset. If you aren’t a great writer, just remember to keep it simple and short. Marketing shouldn’t be hard work!
An integral part of nearly any marketing campaign is the cold email, but how do you go about it? If you’re not sure how to craft the perfect email then keep reading. There are tons of companies and organizations who want your help with getting their word out there. And they are willing to pay you for your hard work. Cold email marketing is a type of direct marketing that allows you to reach out to prospects who you think may be interested in your product. It’s very effective if you know how to use it right. Here are a few articles outlining some cold email marketing tips to help you get started: These cold email marketing tips will help you improve your cold emailing efforts. I’m pretty sure that if you follow these suggestions plus include your own tips and tweaks, you’ll be able to convert more of your cold emails into responses. Cold email marketing can be extremely powerful for your business or career, but you have to do it the right way. This guide is loaded with cold email marketing tips that are going to help you make the most out of your campaigns and hyper-target your outreach to produce even better results.
Summarize your pitch in the subject line.
In the subject line, you should keep it short and sweet. It’s also a great idea to use keywords that make it easy for the person reading your email to scan and find what they’re looking for. Using the name of the person or company you are emailing helps them realize who is contacting them, which shows that you have done some research about their company and can therefore provide value based on this knowledge. You could also include something like “Proposal” in the subject line so that an employee knows immediately what this email message is about.
In addition to naming yourself and referencing any projects or products being sold, try to be specific with your request: “We would love to discuss…” instead of “I would love…” will make it clear why you’re reaching out (and set expectations).
Get the person’s name right.
Your cold email will be more effective if you use the person’s name in the subject line, body, signature and other areas as well. Here are some tips:
- In the subject line: Move their name to the beginning of your subject line. For example, instead of writing “Interested in our services?” try “[Name], interested in our services?” or even something like “[Name], [Company Name] helps companies like yours…”
- In the body: When mentioning things about the company or industry that you know would interest them (because you looked up their LinkedIn profile), use their name again. For example: “We’ve seen that [Company Name] is using [Type Of Software]. That sounds like fun! Do you think it’d be beneficial for us to start using it too?”
- In an email signature: You can add a personal touch by including your contact details at the bottom of all emails so they have your information handy if they want to reach out. Also include some info about yourself and maybe even a link to your website or social media profiles so they can get to know more about who you are and what makes up your brand personality!
Provide context and a call-to-action.
- Provide context and a call-to-action.
- Explain why you are writing the email.
- What are you asking them to do?
- What do they get in exchange for doing this? If there’s an incentive, mention it here. (i.e., “We’re offering a free trial!”)
- How can they contact you if they have questions or concerns?
Add social proof.
Add social proof. Social proof is a form of credibility, which can help you get your foot in the door. The more people who like you and think you’re awesome, the more likely it is that someone new will want to meet you and get to know more about what you do.
Putting up testimonials on your website or blog can boost engagement with readers, but they can also be used as social proof in an email outreach campaign! In fact, adding testimonials is one of our favorite cold email tips for getting meetings and appointments.
In these examples from HubSpot’s own Sales & Marketing Strategies Guide, we’ve included customer logos so that prospects see how big companies are using HubSpot’s products:
Use an attractive email signature.
- Make sure your email signature is professional. Include your name and contact information, as well as your social media accounts.
- Include an image of your logo, if possible, to make it stand out from the rest of the text in the email. If you don’t have a logo yet, think about getting one made for future use!
- Include your company’s slogan or mission statement if you’d like to add a little personality to the message; these are great branding opportunities that many companies miss out on by not including them in their signatures.
Know when to follow up.
It’s important to have a follow-up strategy in place, whether that means sending a single email or multiple emails. In some cases, it can take more than one follow-up email before you hear back from your prospect.
It all depends on what you’re trying to achieve and the person you’re reaching out to. If your goal is just to get noticed by someone who doesn’t know about your business yet, then one follow up should do it. However if there’s something more specific that requires more work like getting feedback on an article or sharing research results with them then two or three follow ups might be necessary before they respond or ask questions (which means they are still interested).
You can make a pitch that works simply by being smart about some small details.
If you’re trying to reach out to someone in a position of power, use the right tone. Be polite and assertive at the same time.
Be clear about what you want from the email. Be clear about who you are and what kind of value you can offer that person or company. Make sure they know how your business can help them solve problems or build something new.
People expect to receive emails from others who are pushy and aggressive—but no one wants an overbearing salesperson who is rude, insulting or just plain annoying!
We’ve only scratched the surface of what cold email marketing can do for your business. One of the keys to success is personalization, so take some time to learn more about your contacts and develop a relationship with them. Another key is knowing when to send out cold emails, which will get you in front of your prospects at just the right time. If you follow these tips, you’re sure to see much better results from your cold email campaigns. If you have been trying to expand your business in a way that doesn’t require more marketing, then I recommend that you change your mind. Cold emailing is helpful in many ways and with this technique, you will be able to identify potential customers who are new to your business. Creating a cold email doesn’t have to be hard for you and it might just get you the results that you need. To conclude, cold emailing works. You can establish your own system for constant contact with people about whom you know something and therefore make it to the top of their mind when they are searching for a company or organization to work with. The approach is not haphazard but an organized, effective method to create a steady stream of business to your company.