It can be challenging to put true value into coming up with a catchy slogan or creating the ideal tagline that characterizes your brand and firmly establishes it in the minds of your customers.

However, given how successful some of these most enduring brand slogans and taglines have been at grabbing the attention of new customers over the years, it’s impossible to deny that they can be held accountable for millions of dollars in comparable advertising spend (or possibly more).

Not to mention the benefits of having a memorable slogan or tagline in terms of encouraging repeat business from customers who have already used your brand.

If you can develop a memorable slogan that people want to share, can’t forget, or that they mentally associate with a particular need in their lives, there is undeniable value to be claimed.

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What Is A Slogan?

According to the small business encyclopedia on Entrepreneur.com, a slogan in business is “a catchphrase or small group of words that are combined in a special way to identify a product or company.”

They resemble mini-mission statements in many ways.

For the same reason that businesses have logos: advertising. Slogans are audible representations of a brand, as opposed to logos, which are visual. Both formats are more effective at drawing customers’ attention than a company’s name or a product might be. Additionally, they are easier to comprehend and remember.

The aim? to imprint a key brand message in consumers’ minds so that, if they only remember the slogan from an advertisement, they will remember it.

What Is A Tagline?

A tagline is a catchy motto or phrase that serves as a permanent expression of your company’s larger purpose and mission in the context of branding. The purpose of taglines is to keep your brand at the forefront of your audience’s minds while also attracting new ones. They are memorable, instantly associated with your brand, and long-lasting.

What Makes A Great Slogan?

Companies With Really Catchy Slogans & Brand Taglines

HowStuffWorks claims that a great slogan has most or all of the following qualities:

  1. It stands out.

Is the slogan easily remembered? Will it only require a brief moment of thought on their part? In advertisements, videos, posters, business cards, swag, and other places, a few strong, succinct words can make a big impression.

  1. It has a significant advantage.

‘Sell the sizzle, not the steak,’ is a marketing maxim, right? This phrase, which means “sell the benefits, not the features,” is ideal for slogans. A great slogan clearly communicates to the audience the advantages of a business or product.

  1. It helps the brand stand out.

Is the flavor of your light beer the best it can be? maybe the least amount of calories? What distinguishes your brand or product from those of its rivals? (See here for our indispensable branding guide.)

  1. It promotes favorable perceptions of the brand.

Positive language is used in the best taglines. For instance, the Reese’s Peanut Butter Cups slogan, “Two great tastes that taste great together,” evokes positive feelings in the audience while Lea & Perrins’ slogan, “Steak sauce only a cow could hate,” employs derogatory language. The audience is left with a better impression, we could argue, by the first.

Companies With Really Catchy Slogans & Brand Taglines

Companies With Really Catchy Slogans & Brand Taglines

Make sure your brand’s slogans are memorable and help to define your company’s personality. The ideal slogan will contain key words that accurately describe your brand so that customers will always remember it. To demonstrate that a good slogan encapsulates being succinct, catchy, and timeless, we’ve listed some business slogans below that cover a variety of industries, including fast food, cars, necessities, pet essentials, etc.

1. VRBO: Where Families Travel Better Together

The family-friendly market has been successfully carved out by the vacation rental company VRBO. Their mission is to find every family a place to unwind, rekindle, and enjoy their time together, and their tagline, “Travel Better Together,” supports this goal.

In addition to being memorable, VRBO stands out from the competition in the vacation rental market with its emphasis on families.

2. Dollar Shave Club: “Shave Time. Shave Money.”

The Dollar Shave Club team has appeared on a number of our blog lists, so it’s safe to say that they know what they’re doing when it comes to marketing and advertising. Additionally, the company’s tagline, “Shave Time. Shave Money,” perfectly captures their expertise.

This little aside skillfully combines the cost and convenience of the service. Pun-filled and straight to the point, it perfectly captures the brand’s underlying tone.

3. MasterCard: “There are some things money can’t buy. For everything else, there’s MasterCard.”

The two-sentence tagline for MasterCard was developed in 1997 as a part of an international advertising campaign that ran in 46 languages and 98 countries. A dad takes his son to a baseball game and pays for a hot dog and a drink, but the conversation between the two is priceless, according to Avi Dan for Forbes. This was the first iteration of the campaign.

Years before social media existed, “Priceless” became a viral, online campaign, according to Dan. Nowadays, “Priceless” is regarded as MasterCard’s catchphrase; it evolved from the above-mentioned longer mission-focused slogan.

Is there a secret to this campaign’s success? The audience reacts emotionally to each commercial in some way. Perhaps the first TV ad brought back memories of sporting events you attended with your father. Each advertisement made an effort to evoke a distinct sentiment or memory. Raja Rajamannar, CMO of MasterCard, said to Dan, “You have to create a cultural phenomenon and then continually nurture it to keep it fresh. And that kind of nostalgia marketing can be an effective tool.

4. M&M: “Melts in Your Mouth, Not in Your Hands”

This particular brand quickly understood what its core value proposition was. In the end, chocolate is just chocolate. How can one chocolate bar really distinguish itself from another? Obviously, by adding in the element of convenience.

This specific illustration emphasizes how crucial it is to identify what sets your brand apart from the competition—in this case, the hard shell that prevents chocolate from melting all over you.

5. De Beers: “A Diamond is Forever”

Inherently, diamonds don’t have much value. A diamond is actually worth at least 50% less now than it was when you bought it at the jewelry store. So how did they come to represent wealth, power, and romance in contemporary America? It was all due to a brilliant, multifaceted marketing plan developed and put into action by the advertising firm N.W. Ayer for its client, De Beers, in the early 1900s.

Since 1948, every single De Beers advertisement has featured the four words “A Diamond is Forever.” AdAge named it the best slogan of the century in 1999. The message De Beers wanted to convey—that a diamond, like your relationship, is eternal—is summarily conveyed by this image. It also made people less likely to ever sell their diamonds again. The market would be disrupted and the alarmingly low intrinsic value of the stones themselves would be revealed by mass reselling. Brilliant.

Companies With Really Catchy Slogans & Brand Taglines

6. Samsung: “Do what you can’t.”

This technology company has been developing new products since 1938 in a variety of product categories, including smartphones, cameras, televisions, appliances, gadgets, watches, and much more. This phrase, which has only been in use since 2017, perfectly sums up the brand’s goal of assisting customers in accomplishing previously unthinkable feats. They put a lot of effort into becoming recognized as engineers, inventors, and problem solvers.

7. Nike: “Just do it.”

This catchphrase, which was developed by one of the company’s advertising agencies back in 1988, is incredibly action-oriented and effectively conveys one of Nike’s brand’s key messages—to provide people with the means to be active and perform better.

8. Disneyland: “The happiest place on Earth.”

This is one of the most memorable brand slogans in use today, and it dates all the way back to the first park’s opening in Anaheim, California. Despite the fact that history seems to have forgotten who exactly came up with the tagline, it has been an integral part of Disneyland branding for many years.

On the other hand, here are a few illustrations of Disney’s shorter-term campaign catchphrases:

  • “I’m headed to Disney World.” Throughout the 1980s, this catchphrase was employed in a number of commercials in which well-known athletes and celebrities would promise to visit Disneyland as soon as they reached a goal.
  • “Where dreams are realized.” This slogan, which was introduced in 2006 following the park’s 50th anniversary and as part of a global initiative to unify the Disney parks, was created to speak to all customers in a unified brand voice. Additionally, it marked the beginning of several innovative campaigns and a visual upgrade for many of the park’s assets.

9. BMW: “The ultimate driving machine.”

When this catchy slogan was first used by the renowned German automaker in a massive series of marketing campaigns that started in 1973 and were directed at a generation of Americans looking for a car they could be proud of, it was immediately successful.

10. Allstate: “You’re in good hands.”

The catchphrase for this insurance company has been used since the 1950s, when one of the company’s top sales executives came up with it after using a similar expression to reassure his wife when taking their kids to the doctor.

11. The U.S. Marine Corps: “Semper Fi”

The Latin phrase “Semper Fidelis,” or “Semper Fi,” means “always faithful” or “always loyal.” The phrase has served as the U.S. Marine Corps’ official motto for a long time and is used to represent them in public settings and on their official seal.

What makes the Marines’ motto, “Semper Fi,” so effective? It makes clear the faithfulness and loyalty that are the Marines’ defining traits in the military. It’s a catchy saying that explains why the public can rely on this institution.

12. Ronseal: “It Does Exactly What It Says on the Tin.”

United Kingdom-based Ronseal is a maker of wood stains and dyes, and its 20-year-old slogan is ideal for the modest message the business is known for.

The Ronseal slogan isn’t particularly ambitious. It does not make grandiose promises to its clients. It merely recommends a useful product. Why then is this slogan so memorable? Because to its audience, its lack of volume actually speaks volumes. Too many businesses forget what they originally stood for in their loud and ambitious attempts to cut through the noise of their rivals. Ronseal founded a slogan that allowed the business to remain exactly where its customers like it because he recognized the true value in fundamental dependability.

13. The Mosaic Company: “We Help the World Grow the Food It Needs”

The slogan of The Mosaic Company also serves as its mission statement, ensuring that the brand strategy of this fertilizer manufacturer is in line with the company’s primary goals.

All catchphrases should aim to describe how the product or service benefits the community rather than just the needs of the business or even its users. In this way, the hefty slogan “We Help the World Grow the Food It Needs” expresses not only what The Mosaic Company wants for its clients but also what it wants for society as a whole.

14. Pitney Bowes: “We Power Transactions That Drive Commerce”

The mailing and shipping software provider Pitney Bowes uses a slogan with a similar message to The Mosaic Company in the preceding section: Instead of the end user, the industry is the main focus.

According to Pitney Bowes’ slogan, its products improve the efficiency of the entire ecommerce industry in addition to assisting businesses in tracking and delivering goods. Considering the alternative, it’s a wise course of action. If the company’s motto were “We Power Transactions That Serve Our Clients’ Bottom Line,” how meaningless would that be?

Companies With Really Catchy Slogans & Brand Taglines

15. Target: “Expect More. Pay Less.”

Since Target began using this slogan in 1994, the company has gained a devoted following. People get the impression from its stores and branding that it is a cut above the competition.

This tagline sums up the Target shopping experience. Everything from clothing to toiletries to home goods can be found at Target for a great price without feeling like a discount retailer.

16. Uber: “Move the way you want.”

The treatment of both drivers and corporate employees has gone through many ups and downs in recent years for the global ride-sharing behemoth, which is currently valued at more than $63 billion. They recently changed their brand slogan as a result of their erratic public image. The slogan “Everyone’s Private Driver,” which was previously used, has changed to the more inclusive message “Move the way you want,” with the intention of making the company seem more approachable, friendly, and relatable.

17. Capital One: “What’s in your wallet?”

With this catchy slogan, Capital One has been advertising its credit card services since the year 2000. Later, through a series of commercials starring Jennifer Garner, they expanded to advertise other banking and financial services.

18. Rothy’s: “Reduce your carbon footprint in style.”

This clever brand slogan really does a great job of communicating their mission—a zero waste production and shipping process—while also using a catchy play on words for a footwear company that’s built around the philosophy of creating visually appealing, environmentally conscious products.

19. Kellog’s Rice Krispies: “Snap! Crackle! Pop!”

This cereal brand’s well-known tagline, which is among our earliest catchphrases, has its origins in a 1932 radio ad that highlighted the product’s sound. Listen to Kellogg’s Rice Krispies sing the happy chorus of the fairy song of health as they merrily crackle, pop, and snap in a bowl of milk. Now is your chance to experience food talking if you haven’t yet.

20. Gatorade: “Is it in you?”

This catchy tagline, which was retired in 2013, was intended to encapsulate the spirit of delving deep and discovering an internal driving force in order to succeed—a core principle for Pepsico’s well-known sport drink line. However, it may not ring as true today as it did in the past. This line is effective because it appeals to the sports and fitness enthusiasts who make up Gatorade’s target market, and the word “itcolor “‘s choice visually links the tagline to the product.

Conclusion

After researching some timeless and memorable slogans and taglines, it’s time to position your company for success. Although a slogan and a tagline are similar, a slogan is used to promote a product while a tagline raises awareness of a product while being succinct, memorable, and timeless. Both are crucial for ensuring that customers will continue to think of your company.

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