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Content Creation Course Free

This content creation course will build up your writing skills and give you access to the tools and resources you need to successfully build a blog that drives inbound traffic to your website.

In this post, you will find the most comprehensive list of content writing training courses available online.

1. Cracking the Creativity Code: Discovering Ideas

We’ve often heard that content creators should write ten ideas every day to strengthen their creativity muscle. This advice, though, can be extremely hard to follow at the start of our journeys. Without knowing how to tap into our creativity, searching for new ideas can feel like going to our new home’s bathroom without the lights on.

This Coursera course (which can be taken for free), then, is like your phone’s flashlight. It’ll help you find the bathroom the first few times. After that, you’ll probably find your way out of muscle memory.

Created by two innovation professors who are also entrepreneurs, Cracking the Creativity Code: Discovering Ideas explains proven tools and frameworks for finding new ideas, such as the “Zoom in, Zoom out, Zoom in” method.

Though it was designed for entrepreneurs who want to build the next big thing, content creators will benefit as well. So if you’re just starting or want to increase the quality of your ten ideas per day, give this course a shot.

2. Viral Marketing and How To Craft Contagious Content

Once you can consistently come up with good ideas, the next content creator hurdle appears: How can you increase the odds of creating something with virality potential?

For this, check out Coursera’s course, Viral Marketing and How To Craft Contagious Content. Created by Wharton, it explains how you can tell whether an idea is sticky (it has virality potential) and how to increase its stickiness by following six science-backed success factors.

Moreover, the course also offers proven methods to increase your influence, how to generate word-of-mouth, and how to use social networks to increase your odds of virality.

All content creators dream of having at least one viral hit. Though luck and timing play a big role in this, applying the learnings of this course will increase your odds.

3. Writing Stories About Ourselves

Have you ever wondered why almost every Ted talk starts with a story?

The answer is simple: One of the six success factors of viral content (as seen in the previous course) is the use of emotional stories. When we create a memorable experience for the viewer, listener, or reader, we make our ideas sticky.

To have any chance at success as content creators, then, we must be powerful storytellers.

This is why Coursera’s course, Writing Stories About Ourselves, is so useful. Though it’s designed for memoir authors, content creators will also come out stronger after learning the tips and tricks that make our stories stand out from the crowd.

Successful creators often offer the same advice: Start your post with a personal story that illustrates your idea. Though it isn’t obligatory (I didn’t start this post that way since it’s more educational), when done right, it can make the difference between an average and an outstanding piece of content.

Here are two examples of posts I wrote using these course’s tips: At 86 Years Old, My Great-Grandmother Found Herself With a Newborn Baby, and The Time To Chase Your Dreams Is Now. Though I of course wouldn’t call them masterpieces (I still have a long way to go), they’re way better than what I could write before.

Likewise, if you want to strengthen your storytelling skills to up the stickiness of your ideas, check out this course.

4. Understanding Medical Research: Your Facebook Friend Is Wrong

Being a content creator comes with a huge responsibility. Whether we like it or not, our words have power.

Even if we’re a nobody, if we write about how someone should spend 40 days in the desert fasting to cure cancer while linking to a random study, someone in the audience is bound to believe us. Yikes!

As content creators, we must ensure that our sources are robust and that we know how to correctly interpret the information found in research studies. Not doing so is wrong on an ethical level — but also a personal level. As soon as someone knowledgeable spots the inconsistencies in your content, poof, you’re out of the game.

5. Managing Emotions in Times of Uncertainty and Stress

Most content creators can agree that the worst sides of this line of work are the constant rejection and the uncertainty. When someone criticizes our art, it can feel like a personal attack. And not knowing how much money we’ll earn the next month — or if we’ll even make ends meet — can make us sleep-deprived.

This is why Yale’s Managing Emotions in Times of Uncertainty and Stress is a powerful tool for any content creator. Heck, for every worker out there.

Though aimed at teachers during the pandemic, the emotional intelligence tools the course provides can be life-changing. If you feel like you need help managing the downsides of content creation, check this one out.

6.Content Strategy Course: Learn How to Create a Successful Content Strategy

FREE Course

A successful content strategy is telling your business’s story in a way that attracts, engages, and delights your audience through each stage of the buyer’s journey. All of which you’ll learn how to do in this course.

Who is this for?

  • Marketing Professionals
  • Inbound Professionals
  • Content Producers

Course Details:

6 lessons

24 videos

6 quizzes

3:03 hours

7.Digital Marketing Course: Get Certified in Digital Marketing

FREE Certification Course

Digital Marketing is any kind of marketing that happens on a digital platform. Whether it’s on your website, your social media, or through email, it’s digital marketing. On the other hand, Inbound Marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. It’s a way to market (usually using digital marketing tactics) that draws in qualified leads, rather than blasting a message out to a mass audience. The Digital Marketing Certification Course will teach you how to become an effective digital marketer with an inbound-first mindset.

Who is this for?

  • Marketing Managers looking to upskill their digital marketing expertise.
  • Content marketers looking to broaden their skillset.
  • Students looking for an introduction to digital marketing.

What you’ll learn:

  • Optimize your website for search engines.
  • Create a non-paid strategy to build and grow a following.
  • Create an ads strategy to amplify your business message to a targeted audience.

Course Details:

9 lessons

37 videos

11 quizzes

4:04 hours

8.Inbound Marketing Course

FREE Certification Course

Learn about inbound marketing techniques and develop an understanding of the core tactics of inbound marketing.

Who is this for?

  • Inbound Professionals
  • Marketers

What you’ll learn:

  • Create content that educates and nurtures leads through their buyer’s journey.
  • Offer relevant content and lead nurturing experiences to leads and customers.
  • Optimize your marketing processes using automation strategies and AI tools.

Course Details:

7 lessons

24 videos

7 quizzes

3:25 hours

9.Content Marketing Course: Get Certified in Content Marketing

FREE Certification Course

This certification course will give you an overview of how to become an effective content marketer.

Who is this for?

  • Marketing Professionals
  • Inbound Professionals
  • Content Producers

What you’ll learn:

  • Learn a content creation framework for producing effective content on a consistent basis
  • Create and repurpose content that both humans and search engines will love
  • Become a stronger, leaner, and more strategic content marketer

Course Details:

12 lessons

54 videos

11 quizzes

6:12 hours

10.YouTube Course: Learn How to Grow Your YouTube Channel

FREE Course

Build your audience and your brand on YouTube, the world’s second-largest search engine behind Google. Learn from YouTube influencers and experts how to create a successful YouTube channel, create engaging videos people want to share, optimize your videos for higher visibility, take advantage of YouTube SEO, get more video views and channel subscribers, and monetize your channel.

Who is this for?

  • Social Media Marketers
  • Marketing Professionals
  • Aspiring Marketers

What you’ll learn:

  • Build your YouTube subscriber base and increase watch time.
  • Optimize your videos, including keywords, file names, titles, descriptions, and within your scripts to help you be found more easily in search.
  • Win the heart of your audience by creating YouTube content that educates, teaches, or entertains.

Course Details:

4 lessons

14 videos

4 quizzes

1:46 hours

11. Inbound Course: Get Certified in the Inbound Methodology

FREE Certification Course

Learn the inbound methodology and the flywheel as a core part of any inbound business.

Who is this for?

  • Inbound Professionals
  • Marketing and Sales Professionals

What you’ll learn:

  • Explore the foundations of inbound
  • Learn the inbound methodology and the flywheel as a core part of any inbound business
  • Start your path with inbound

Course Details:

6 lessons

15 videos

4 quizzes

1:54 hours

Accelerate Your Content Creation Journey

If you create something every day, if you strive to become a little bit better with every piece of content you put out into the world, you’ll inevitably master the wisdom the above-mentioned courses offer.

But why take 10x or 100x more time learning what you can do in a few hours for free?

Conclusion

Social media content writing can be a confusing task for most newbie writers. But there are fairly simple strategies that can help you make sense of the process, and ultimately improve your writing skills. Granted, many people follow a trial and error approach to content creation, but it doesn’t have to be that way. By following these tips, you’ll be able to produce more than just social media posts that end up getting lost among a sea of similar stories; you will gain valuable insights into how exactly to stand out in the crowd.

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