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Content Creation for Education

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Content Creation for Education provides easy access to professional educational content from the world’s leading educational publishers. Content is created by subject experts to help students learn in a variety of formats and incorporate technology effectively into their learning.

1. Funny teachers rule

The results were unanimous: My daughters didn’t hesitate to cite humor as the teaching tool that works for them. Examples poured out fast and furiously: One science teacher likes to light her lab counter on fire. Another has made use of a marshmallow gun in demonstrations. (Rest assured their school’s not as dangerous as these activities might lead you to believe.)

I thought back to my favorite teachers. They, too, were funny. Perhaps my little gene pool doesn’t make this theory absolute, but I suspect a larger sample would still confirm the hypothesis: Sense of humor is a serious teaching tool.

Think about your challenges in creating content. You are tasked with engaging the audience — pressure that can be intensified when you have dry material to cover. Can you get a joke in there? An anecdote? How about a little self-deprecation or stunt of some sort?

I’ll tell you, after having attended a whole lot of conference sessions and webinars the past few years, the short list of the ones I remember vividly are the ones where I did a fair share of laughing.

2. Let your students get their hands dirty

Call me biased, but I thought it brilliant when my 12-year-old said, “The best lessons are hands-on.” She went on to assert that props are great teaching tools.

Now let’s be realistic. Your content lessons aren’t likely to include the dissection of frogs, or the creation of an art project (though they are not outside the realm of possibility). However, you can still find plenty of ways to inject some “connect the dots” moments into the content you create.

Perhaps you could write something that calls for interaction, and follow up with the feedback you’ve collected. You could offer a quiz, provide readers with an exercise to complete, construct a two-way webinar, or plan a Twitter chat. I once delivered a keynote at a marketing conference in the form of a participative game show — the audience was buzzing about it from start to finish.

The possibilities are many. Instead of approaching the task as one where your job is to deliver a lesson, think of it as hosting a lesson. Use your imagination to engage your audience’s imagination.

3. Predictability is poisonous

My kids’ biggest rant on school was how almost every day is the same routine — a great reminder that one of our jobs as content marketers is to do battle with predictability.

Now, I’m not suggesting you bail on your agenda or schedule — I’m simply advising that you mix things up once in a while.

I asked my girls, “What if you got to school one Monday and the teacher said, ‘This week, instead of lessons, each day will feature something different: a movie, an experiment, a magic day, a music day, and game?’ ” This elicited two big smiles.

If your content creation routine focuses 100 percent of its efforts on blog posts (or webinars, or any other single content format), you need to break out of your rut. Inject video, audio, case studies, cartoons, infographics, slide shows, or whatever else you can think of to put some variety into your teaching techniques.

4. Encourage field trips (no permission slips required)

This may be shocking, I know, but kids dig field trips. The ultimate way to break the monotony of school is to get on a bus and leave it for the day. Honestly, what’s more exciting: a classroom-based history lesson on the California gold rush, or a trip to visit the California State Railroad Museum? A lecture on state government, or a tour of the state Capitol Building?

Effective content marketers are excellent field trip planners. They charter trips to exciting destinations, where the learning takes place organically.

An obvious example here is to showcase a brand that exemplifies the lesson you are attempting to teach. But let’s take this idea further. Take your chances and tell remarkable stories. Present enthralling biographies. Conduct an online event. Highlight a book or documentary. Borrow existing interest in a seemingly irrelevant person, place, or thing by connecting it to your lesson in a meaningful way.

You don’t need a bus — you just need to get the wheels spinning in your mind.

5. Remove the stress

My kids pointed out how stressful it is to have to learn about stuff they “don’t care about” (in their case, it’s math). And their stress is compounded by the fact that they’ll be tested on the material.

Of course, some students adore math, yet sleep through music class or dread gym class and history.

As content marketers, we really don’t have to force anyone into any lesson or subject. But still, this notion is lost on some.

If content marketing is education, we’ll be far more successful when we teach what our students covet. Do you know what that is? I propose it’s incumbent on you to find out. Work with the “class.” Ask them what they want to learn more about. Ask them if they’re getting bored, or have become particularly excited by any of your content. Ask them where you’re succeeding, and where you are failing, in their eyes.

Pay attention to the nonverbal signs, as well. Your successes and failures will present themselves — if you care enough to perpetually pay attention, and to take steps to improve. Conduct surveys and exit reports. Refer to your analytics. Have “teacher/student conferences” via social media.

Your favorite cook knows your tastes — and your audience’s favorite teacher should, too.

Educational content creation apps for students

Book Creator

“Create. Read. Publish.” That’s what Book Creator is all about. Let your students create and write their own stories. Students can combine text, images, audio and video to create interactive stories, digital portfolios, journals, poetry books, science reports, manuals, comic adventures and much more. You name it, they create it.

Afterwards, students can publish their books and show you (or their parents) their masterpieces. Book Creator is an example of an easy-to-use authoring tool for students (and teachers).

2. Explain Everything

Explain Everything is an interactive screen casting whiteboard. This means that students can make a presentation, and record everything they are drawing and saying. Draw, add pictures, highlight and write text. They even have a nice red pointer.

Want to know what students can do with Explain everything? Here are 10 fun ways students can use Explain Everything as content generators.

3. Adobe Spark

Adobe Spark is intuitive app that lets you or your students create animated videos in minutes. Choose a video lay out, import videos and images, add text and choose some music. That’s it!

In this video creator/editor, students can easily add and trim video clips to make their videos stand out in the classroom.

Students can choose an image from the Spark library that has over 25,000 beautiful iconic images or add their own photos to highlight what they have to say. Spark automatically adds cinematic motion to their story so they don’t have to be a pro in video editing.

And there’s more. Students can create their own webpage with Adobe Spark Page or create a good looking image with Adobe Spark Post.

4. MySimpleShow

MySimpleShow is very easy to use. Students can write their own video script, or they can even upload a PowerPoint file.

The first option lets them write a story and it will suggest some suitable images students can choose from and use in their video. At the end, students record their own voice, or they choose between voiceovers that are given.

MySimpleShow has some educational templates available as well.

Tired of using PowerPoint or Keynote? Canva is the solution. Students can search instantly for good images and icons. There are also other creative elements like grids, frames, shapes, lines and charts.

Some of Canva’s images, icons and other designs are for free, and they offer a large range of premium ones as well. Don’t worry, students can just find a free image on another website (like these websites) and add it to their presentation.


It’s also an adaptable, creative tool to enhance lesson plans and assignments for any grade level or subject matter. History? Let your students write a history-related story. Math? What about letting them create a story of a boy that encounters a problem in his life, and how he solved it with math?

Another really good option of storybird is the ability to purchase digital or print books and poems made by your students. Or even better: activate the optional fundraiser mode to involve families and raise money for your school.


Our content creation suite helps you create engaging, relevant and personalized lessons that excite students and inspire learning. With a full set of lessons, quizzes and multimedia activities, you’ll have everything you need to take your classroom to the next level.

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