Content Creation for Music

Let’s face it. Creating music can be tough. It takes a lot of time, dedication, and energy. It also means that you have to know how to use some pretty complicated instruments and software programs. Here at Elite Music School, we want to make the entire process a lot more painless by handing it off to our talented team of content creators. They are able to create content that will give your song what it needs to stand out above the rest!

This book tells you how to create the music you want by showing you the tools, techniques, and strategies within Ableton Live for creating, recording, editing, and mixing tracks. You’ll also learn about synthesis, sequencing analog-style patches, mastering with some of the best software effects plug-ins available for Live, and more!

 Say the most important things first

The first line of any correspondence is always the most important and establishes whether your intended audience will even pay attention. Begin your marketing messages by stating who you are, then announce the most compelling service/feature/event you are promoting. Finding an interesting hook or question that gets your target customers’ attention and draws them in is a good approach to sparking interest in your message.

 Provide detailed information

You will hold your customers’ interest and help them decide to do business with you (i.e., donate to your campaign, come out to your show, buy your new CD, etc.) by highlighting your key selling points. It’s not enough to explain where you are playing and when: tell your audience “why” they should get in their car and come to your show. In other words, explain what’s in it for them.

Use attractive graphics

If the direct marketing method you’re using calls for it, use an attractive graphic that shows off your product or service, or that otherwise intrigues the viewer. Your album cover, your beautiful studio, a great live shot, or your fans beating each other up in the mosh pit are all possibilities. Whatever you use, just be sure your graphic matches your headline and promotion.

 Include your logo and slogan

Whenever possible, include your band logo and slogan (sometimes called a “tagline”) at the bottom or end of your correspondence. Doing this can help build brand image and increase your brand recognition, which are known to lead to repeated sales.

Include a call to action

In any marketing communication, get your fans to act by including a polite command (aka “call to action”). For instance: “To RSVP for the show and exclusive after-party, be sure to contact www.example.com/JulyParty while tickets last.” Remember the whole purpose of direct marketing is to get your fans to do something. Make it clear what it is you want them to do.

 Use a marketing information code

Be sure to monitor the success of your direct marketing campaign by including a unique reference code. For instance, the special URL in the example above ending in “JulyParty” (www.example.com/JulyParty) makes tracking simple, since the web page it links to is built specifically for the event. By adding Google Analytics to the page, you’ll know precisely how many people responded to your message. You can take this a step further and test the effectiveness of different media – an email, postcard, or phone message, for example – by creating three identical web pages with unique URLs and track each.

Keep it simple

Remember the acronym KISS (Keep It Simple, Stupid) when laying out your designs, crafting telephone scripts, or writing fund raiser pitches. The more you say, or the more cluttered a correspondence appears or sounds, the more confused people will get. Confusion equals fewer responses.

Use trigger words

Craft your correspondences using words that resonate positively with your target audience. Avoid all negative words! When calling someone, such as a club booker, don’t start with “sorry to bother you,” because you’re already associating your name with the word “bother.” Instead, use words that push their buttons like “experienced,” “confident,” or “connected.” Just be sure to tell the truth.

 Use the right colors and fonts

Use colors and fonts that are consistent with the brand image (mood, vibe, and attitude) you’d like to project onto your fans – no matter if you’re choosing envelopes, designing postcards, or building web pages. The stronger you project what you stand for, the more likely you’ll win over loyal fans.

 Adapt to each customer

And finally, read classic sales books like Zig Ziglar’s Secrets of Closing the Sale and remember to: “Think and act like the customer.” For instance, when calling someone who’s upbeat, adopt a high-energy personality. When calling someone who’s low-key, adopt a mellow personality. When responding to emails and texts, strive to use the exact same tone and words that the sender used. This helps to win over fans and ultimately make sales. Says Robert Bly in The Copywriter’s Handbook, as long as you are genuine, “Mirroring your customer establishes trust.”

14 killer content ideas for musicians to get more fans on social media

1. Themed posts

It’s easier for your content to get discovered by potential new fans when you take advantage of themes that already have popular hashtags associated with them. Start populating your band’s social media channels with relevant posts for commonly searched hashtags like #MotivationMonday, #MusicMonday, #ThrowbackThursday, and #SundayFunday.

Experiment with a bunch of different themes, and pay attention to the ones that do the best job of attracting new followers and resonating with your existing fans.

2. Educational and thought-provoking posts

There are many ways you could approach this, but the key is that you’re sharing high-quality posts that are some combination of interesting, helpful, educational, valuable, useful, relevant, and thought-provoking for the audience you want to attract.

For instance, if a big aspect of your branding involves representing yourself as an LGBTQ ally, you may want to share an insightful article on recent progress the movement has made.

3. Throwback posts

Share content that gives insight into who you are and where you’re coming from. You could make fans laugh with a funny baby picture that shows your personality from a young age, or you could post a #TBT photo of you in Rome and bond with fans over your passion for travel.

Whatever it is, give people a way to connect with you on a personal level, which is just as important as your music when it comes to gaining true fans.

4. Behind-the-scenes posts

People love seeing what bands do when they’re not onstage. Share behind-the-scenes photos, videos, and stories that illustrate your life as a musician.

If you’re going on the road, consider creating a tour diary in the form of a blog or vlog. If you’re in a writing session or in the studio, share photos and short clips on your Instagram Story.

5. Short Facebook videos

Did you know that people watch a whopping 100 million hours of video on Facebook every single day? If you’re not already regularly uploading videos to your band’s Facebook page, you’re missing out on a really effective way to get more fans for your music.

The key is to keep it short, yet interesting. The next time you want to announce a new single, album, tour, live-stream event, or big performance, whip up a simple one- or two-minute video and post it directly on Facebook.

6. TikTok videos

So far, we’ve been talking about how to get fans for your music using the platforms that most bands are already on every day, like Instagram and Facebook. But with over 800 million monthly active users and music fueling the vast majority of the content, TikTok could play a key role in your social media marketing strategy.

The app is known for being wildly popular among Gen Z-ers, but we’re already seeing older demographics start to embrace it as well. It’s a great place to share quick videos that are funny, authentic, or vulnerable in some way.

Thanks to its algorithm, format, and relative novelty on the social media scene, you’ll have a better chance of organically reaching a new audience here than on many other platforms. Check out these great tips on TikTok promotion for musicians from our friends at CD Baby.

7. Inspirational and motivational posts

If you’re stumped on how to fill a few gaps in your social media calendar, you really can’t go wrong with sharing an inspirational or motivational quote. These always perform well and are very shareable, which will drive more attention to your social media channels.

8. Interactive posts

Anything that encourages engagement and facilitates a two-way conversation can help you win over new fans for your band. There are dozens of interactive posts you can try, but some of the most effective ones include polls, contests, giveaways, questions, fill-in-the-blank posts, and “caption this” photos.

Not only are they fun for your fans, but you’re also building your brand in the process! You can even use these kinds of posts to gain valuable insight, such as a poll to find out what type of band merch your diehard fans would be most excited to buy.

9. Funny posts

How often do you find yourself scrolling through your social media feeds simply to find something that will make you laugh or brighten your day? If people who are into your music also associate your band with positive feelings, you can bet you’ll turn them into fans. Share a funny band photo, a meme, witty commentary on a trending topic, or an article that you found hysterical and want to share.

Be careful not to oversaturate your feed with these kinds of posts, though. There’s a fine line between tastefully throwing them in on occasion, and posting them incessantly to gain attention.

10. Supportive posts

Isn’t it awesome when musicians support each other? Show some love to your friends in other bands and share posts of theirs that you think your fans would care about. Chances are, your musician friends will return the favor and tell their fans to check you out, too.

11. Online concerts

If you’re wondering how to get more fans in other cities when you’re not quite in a position to go on tour, online concerts could be the answer. There are lots of ways to go about it, ranging from a free live stream on Facebook or Instagram, to a ticketed event on Stageit or Crowdcast. You could keep it to a tight 20-minute set or take your time chatting with the audience in between songs. It’s totally up to you!

Read our complete guide to live streaming for musicians to learn some of the most important best practices and figure out which platform is best for your needs.

12. Live Q&As

Just because you’re a musician doesn’t mean you have to play music during every live stream. Hop on a casual Instagram Live to answer fan questions that you’ve collected in advance, as they come in through the comments section, or both.

And if you’re not really into putting yourself on camera all the time, that’s perfectly okay. Put out a call for questions on your Instagram Story and answer them in text form, or you could easily translate this concept to a real-time Twitter Q&A, if you have an engaged following there.

13. Reposts from fans

User-generated content is the perfect trifecta: it’s easy (someone else already created it); it makes your fans feel seen, loved, and appreciated; and it naturally encourages them to brag to their friends that an artist they love reposted their content (hello, word-of-mouth promo!).

Ask your fans to tag you in photos of them wearing your merch, clips from your live show, or even fun little videos of them jamming out to your new single.

14. Promotional posts

You can make your promotional posts feel as authentic and genuine as the rest of your social media content – it’s all in the delivery! Make sure these posts are still in your voice and include a compelling visual.

Experiment with different approaches so that your feed doesn’t get repetitive. For instance, if you’re trying to get the word out about your new EP, your posts could look like this:

  • A straightforward announcement with a clear call to action
  • A positive press quote about the EP
  • A teaser clip of your strongest song
  • A fun bit of trivia about how or where it was recorded

You won’t know what resonates with your fans until you try it!

Conclusion

You are a musician who has always wanted to learn how to create a song. You have a strong desire to master the art of music composition, and understand that you will never truly be successful at composition without the right tools. By creating an account with Content Creation for Music, you will have access to these tools – tools that have been specifically chosen for the aspiring musician.

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