Content Creation for Ngo is a complete system to get you content creation skills to a pro level. Starting with the basics of keyword research, how the clickbank marketplace works, and how to write killer titles, Content creation did not use any short cuts or tricks that promise quick results. This is a complete step-by-step guide on how to gain traffic on your website using content as your source of targeted traffic
The Ngo Content Creator is an online resource for Non-Government Organizations to create content for social media in a way that helps influence the public, promote their brand and spread awareness about important topics. It is designed for chief editors of nonprofit organizations who are looking for the following:
The first thing to do when planning your content is to conceptualize what your organization’s identity is, what your NGO’s mission and values are and what kind of voice you want to have online. This will inform the kind of content that you produce and how you distribute it.
Another thing to consider is your organisation’s communication goals and objectives. What kind of information do you intend to send to your audience and what outcomes do you expect to see?
Finally, you need to know your audience and understand what kind of information they are interested in knowing. This will help you streamline your content production tactfully and maximize your social media impact.
After you have planned what kind of content you’d like to share on your social media platform, the next step is organizing what content to post and when to post it so you can get the best impact. To do this, we suggest that you use a social media content calendar.
A social media content calendar is a calendar that helps you to plan and coordinate your content. It specifies the dates and times that you publish different kinds of content ranging from images, videos, links to blogs and other sites that are relevant to your activist work and organizing.
To ensure substantial impact, your content calendar should align with your communication goals. This means that your content calendar should reflect posts that educate your audience about a social problem you’re working to address, the projects you’re running and how it is empowering people in the community.
Remember also, to make time in your calendar to engage and interact with your audience.
So you’ve come up with a great plan for your content and you’re publishing your content consistently. What next then?
This is the final step in your social media content strategy. You need to measure and evaluate how your social media posts are performing so you can continually improve your strategy. Tracking your data helps you to know what content your audience is interested in and which ones they don’t respond well to. Some major performance indicators to monitor include:
- Reach/Impressions — This shows you the number of people who view your content and how many times they see your content online within a specific time period.
- Engagement — This helps you track how people respond to your content by the number of likes, shares, comments, reactions and mentions that your organisation gets online.
- Clicks/Conversions — This indicates the number of times the links in your posts gets clicked. For many non-profit organisations, a good indicator of this is how many times links to your website are clicked and how this translates into donations and/or volunteer sign-ups.
5 Steps to an Effective Content Strategy for Your Nonprofit
1. Align Your Content: Know How It Helps People Solve Problems.
It’s important that you understand and are able to articulate what you are trying to achieve with your content and then map it to your audiences’ questions and problems. The end goal should always be to help consumers of your content navigate their customer journey. You want to meet their needs in a way that shows you understand and appreciate the challenges and pain points they face every day.
Knowing how to align your content to the needs of your audiences requires a deep understanding of how audience members navigate your website and use social media. You also need to understand their overall behavior and engagement with your email marketing campaigns. You can gather this type of data through a variety of tools such as Hubspot, Hootsuite, and content marketing tools like Contently.
2. Conduct a Content Audit
. The word “audit” may remind you of the IRS, and while it certainly can feel as ominous as that kind of audit, it’s not as bad as you might think. A thorough assessment of your content in all its variety, across all your platforms, is a great way to learn what is, and isn’t, working. It also will help you figure out where you need to improve your content and how it’s delivered.
For instance, perhaps your email marketing is driving the kind of response you hoped it would and you’re reaching your fundraising goals. However, your website isn’t performing as well in terms of driving donations. An audit can help you optimize your content and show where you need to engage your audiences more. It can also help you identify which content needs to be updated or retired, and where new content needs to be created.
3. Create Your Content Production Plan.
Every content strategy must also include a content production plan (also known as an editorial calendar). Whatever you call it, it should include a process to determine which type of content should be produced (e.g., a blog post versus a webinar versus a video). You also need to decide who the owner of the content will be, the subject-matter experts you’d like to tap as resources, how the content should be pushed out to your audiences, and deadlines. You can download a free content production plan template here.
4. Define Your Key Performance Measures
. Once you’ve developed content topics and a production calendar, it’s important to determine what you hope each content asset will accomplish; that way, you can track and measure your success. If you’re writing a blog post, make sure you are able to articulate what the post is supposed to achieve. For example, maybe you want it to “help boost donations by 10 percent” or “boost signups for our newsletter by 20 percent.”
5. Identify Your Content Distribution Channels.
The last step in creating an effective content strategy is knowing exactly which channels to use to optimize the time spent on and overall engagement with your content. Use your channel metrics to identify both short- and long-term strategies. Both should include more than one channel (what the marketing world calls an omni-channel strategy). A strategy also should incorporate online channels (including social media) as well as offline channels such as conferences and direct mail.
How to Create an Effective Content Marketing Strategy for your Nonprofit
The first thing you need to do when planning out your content strategy is to identify your organization’s goals. What are you trying to accomplish? Whether it is establishing your nonprofit’s online presence, attracting visitors to your websites, inviting donors and volunteers, or generating funds, you need to ensure that your goals and content strategy are aligned.
Your organization’s goals and priorities dictate the angle and drive of your content, making it more effective in holding your audience’s attention and convincing them to take action.
In such cases, a good CMS such as WordPress will come to the rescue. Consider a quick WordPress hosting comparison to implement it on your website and use its unique templates and plugins for content management.
Understand Your Audience
Before you start creating your marketing collateral, you need to get to know your audience first. It is an essential step to a successful content strategy. Knowing and understanding the behavior of your target audience will help you determine what kind of content to share and on which platform.
If your organization is catering for orphaned children, you have to make sure that content is relevant and engaging enough for those who want to help out on your cause.
Plan a Content Calendar
Planning is the key to every strategy. An editorial calendar can help you plan out the kind of content you are going to produce and when and where you are going to distribute it. Will a blog post suffice or should you enlist the help of social media to get more reach? Should you go for a text-based content or try out video marketing?
Your editorial calendar will maximize your strategy’s effectiveness, giving you ample time to work on high-quality and original content that your audience will love to consume on a consistent basis.
Audit Your Existing Content
Just because you have published content on your website and social media pages do not mean your work ends there. Your content strategy is an ongoing process that needs constant monitoring. You have to make sure that the content you have produced before is in alignment with your goals and is still relevant in the present time.
The best way to do this is to audit your website and other digital channels. This will also help you identify areas of improvement and determine which content type works best in engaging your audience and achieving your organization’s goals.
Whether you’re new to content creation or an old pro, this tool will help you create shareable content for social media sites. This can help your organization spread awareness, educate the masses and elevate your community’s voice.