Content Creation for Social Media Course

       This is a course where Members can learn about creating content for social media!        The Social Media Marketing industry is booming and there are plenty of jobs available for good writers who can produce interesting content.

       This is a course where Members can learn about creating content for social media!        The Social Media Marketing industry is booming and there are plenty of jobs available for good writers who can produce interesting content.

 Introduction to Social Media Strategy

Buffer Skillshare Class - Social Media Marketing Strategy

Offered by: Skillshare

Created by: Buffer

Topics include:

  • Getting started with social media
  • Finding your voice
  • Creating content
  • Curating content
  • Using the right marketing tools
  • Paid advertising strategy

Skill level: Beginner – Intermediate

About this course:

We’re super excited to bring you our very first Skillshare class on social media marketing strategy! This 45-minute, straightforward class will help you create a rock solid foundation for your business or brand on social media.

Whether you’re looking to foster brand awareness, increase website traffic, or drive sales, learn how to craft a simple social media strategy to achieve your goals on Facebook and Twitter. From finding your voice to paid advertising, Brian Peters (Digital Marketing Strategist at Buffer) walks through his process for custom social strategies.

Bonus: We’re offering our community members two free months of Skillshare here (allowing you to access our class for free starting today!)

 Introduction to Social Media Advertising

Introduction to Social Media Advertising - Buffer Class

Offered by: Skillshare

Created by: Buffer

Topics include:

  • Demystifying key terms and vocabulary
  • Setting campaign goals
  • Targeting audience segments
  • Developing compelling copy and visuals
  • Iterating and optimizing campaigns for long-term success

Skill level: Beginner – Intermediate

About this course:

We are proud to introduce our brand new Skillshare class on social media advertising! This is a follow-up to our first Skillshare class (above) and will cover everything marketers and businesses need to know about succeeding with social media ads.

This introductory class is perfect for marketers, brands, small business, freelancers, and everyone looking to harness the potential of paid social advertising. By the end, you’ll be ready to run your first social media ad campaign — and connect with customers, convert views into action, and drive impact for long-term business success! Brian Peters (Digital Marketing Strategist at Buffer) walks through his process for custom social media advertising strategies.

Bonus: We’re offering our community members two free months of Skillshare here (allowing you to access our class for free starting today!)

 What Is Social?

coursera-what-is-social

Offered by: Coursera

Created by: Northwestern University

Topics include:

  • Social trends
  • Defining target audiences
  • Data analysis

Skill level: Beginner

About this course:

“What Is Social?” is a massive open online course (MOOC) for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social media strategy using effective, proven methodologies. In short, it’s a really awesome, action-based intro to social media.

The exciting part with this hands-on class is that you not only get to hear about ways to grow your professional persona using social media, but you will actually do it! “What Is Social” is the first in a six-course specialization offered by Northwestern University (a top university in the United States). Once you finish this first course, you can continue on with the next steps of the track: Social Media Marketing: How to Profit in a Digital World. (The first course is free; the full track costs $426.)

 Search Engine Optimization (SEO) Course (University of California)

This popular specialization course by the University of California will show you to optimize website content for the best possible search engine ranking.

As you gain deeper insight into the way Google and other search engine algorithms work, you’ll build practical skills that you can apply to a career in digital marketing or growing your own online business. 

You will learn how to: 

  • Complete a competitive analysis on a webpage  
  • Develop a solid approach for achieving a productive and successful relationship with your client  
  • Create influencer relationships and collaborations and analyze data to see which content gets the most shares
  • Create a final report of your findings and recommendations for SEO and present your recommendations to your client  

Program Syllabus: 

  • Course 1: Introduction to Search Engine Optimization 
  • Course 2: Search Engine Optimization Fundamentals 
  • Course 3: Optimizing a Website for Search 
  • Course 4: Advanced Content and Social Tactics to Optimize SEO
  • Course 5: Website Optimization Client Report Project 

At the end of the program, there is a hands-on Capstone Project which will allow you to apply your skills to a comprehensive SEO consulting task. 

Key course features: 

Shareable Certificate

  • Earn a Certificate upon completion.

100% online courses

  • Start instantly and learn at your own schedule.

Flexible Schedule

  • Set and maintain flexible deadlines.

Beginner Level

  • At least 2 years of business experience.

Approximately 5 months to complete

  • Suggested pace of 7 hours/week.

 Skillshare – Become a Better Blogger: Content Planning

This is a course on the online learning platform Skillshare that teaches you how to regularly create quality content by capitalizing on digital marketing trends. This course was created by Andrea Goulet Ford of BrandVox, a company that helps business leaders develop a business personality.

In this course, you’ll learn how to develop a content strategy for your blog that sets you apart from your competitors. If you’re new to Skillshare, you can get one month free of unlimited access to its courses.

 Google: Promote a business with content (Free)

Google Digital Garage
Google Digital Garage

Promote a business with content is a free course offered by Google through the Google Digital Garage. Google Digital Garage is an online training platform offering a number of free courses covering all aspects of digital marketing and Google products.

The course does not come with a certification but it’s part of Google’s Digital marketing certification course.

The course has 4 modules that cover the following topics:

  • Get noticed with social media
  • Deep dive into social media
  • Make the most of video
  • Get started with content marketing

The module that is specific to content marketing talks about content marketing in general and explains how to write and promote content for online audiences.

Each lesson has video content and a section with questions to test your knowledge. In the end, you can also take a quiz and get recommendations on areas that you need to work on more.

What is nice about Google Digital Garage courses is that you also get the transcript of the video so you can read the content and there is also a key learning section that gives you an overview of what you will learn in the video.

Why enroll in this course?

It’s always good to know how Google approaches content writing, content promotion, and online marketing in general.

Although these courses are not produced by Google engineers, they are aligned with Google practices.

You can sign-up for this course for free using your Google account and the overall duration is 3 hours.

This is a course for beginners so if you already know the fundaments of content marketing, you can only watch the lessons and topics you have more interest in and not necessarily the whole course.

 Social Media Monitoring

Social Media Monitoring with Coursera

Offered by: Coursera

Created by: Eric Schwartzman

Topics include:

  • Keyword filtering
  • Google related searches
  • Using Google Alerts and its benefits
  • Identifying influencers and content curation possibilities
  • Monitoring strategies for Facebook, Twitter, and more

Skill level: All Levels

About this course:

This free social media class on how to monitor what your audience and customers are saying online is for marketers looking to keep a finger on the pulse of their community. Whether you’re just starting out in social media or are a seasoned veteran, this course has actionable social monitoring takeaways for people of all skills levels.

The course provides detailed examples of monitoring in action, allows you to get an overview of the different social media monitoring tools available for use, and strategies for how you can use what you’ve learned and apply it to your own social media program.

 The Business of Social

The Business of Social Course

Offered by: Coursera

Created by: Northwestern University

Topics include:

  • Discovering where social media “fits in”
  • How to tie social media to real business results
  • Managing and measuring a successful social media program

Skill level: Beginner – Intermediate

About this course:

“The Business of Social” is for businesses owners, marketers, and social media managers looking for ways to tie social media directly into real business growth objectives. In other words, those looking to drive real, measurable value from a social media strategy and program.

Instead of focusing on how marketers can create great content for social media, this class more focuses on how exactly to measure your social investments in terms of time, cost, and opportunities.

 Social Media Ethics

Social Media Ethics

Offered by: Coursera

Created by: Eric Schwartzman

Topics include:

  • How to use good judgement when using social media for work
  • What constitutes ethical behavior on social media
  • Demonstrating consideration for others on social media

Skill level: Beginner

About this course:

Have you ever wondered what it means to use social media effectively and ethically? This free course on “Social Media Ethics” provides the framework for social networking and engaging in ethical conversations online for all professionals and employees. Touching on local, State, and Federal laws, it takes the guessing game out of what is and is not legal on social media for employees of businesses.

Conclusion

Bloggers, storytellers and new media professionals: Explore social media strategy with this practical course.

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