Do you want to learn how to create outstanding content? Content Creation Short Course will train you on everything you need to know, in this easy-touse course that is organized into step-by-step modules!
The Content Creation Short Course will take you from creating zero content to having a steady stream of content that is fully optimized for search, shares incredibly well and above all ranks incredibly well.
With over 1 billion monthly active users across the globe (and growing), TikTok has quickly become one of the most popular social media platforms for growing an online brand.
Arnulfur Hakonarson, also known as That Icelandic Guy, has been using TikTok for the past several years to grow his own personal brand.
In this course, he shares his tips for mastering the platform.
Even if you’re just getting started, Arnulfur will teach you how to build an account from scratch, come up with new ideas, and produce the best kind of content for gaining attention and followers.
First, you’ll learn how to create a memorable username, optimize your profile, and navigate the general layout of the platform’s features and interface.
Then you’ll learn how to film and edit TikTok videos by discovering the building blocks of good content and exploring some trending effects used on TikTok.
Pay particular attention to Arnulfur’s 3-second rule, batch theory, and the viral marketing strategies she shares.
With over 750K followers on the platform, he certainly knows his stuff!
- Why TikTok and How Do You Use it?
- How to Make Good Content and Build a Strong Brand
- How to Film, Edit and Make TikTok Videos!
- My Secret Tips
- Final Project
Key course features:
- 21 Lessons (1h 39m)
- 23 Additional resources (5 files)
- Online and at your own pace
- Available from the app
- Audio: English
- Captions: English, Spanish, Portuguese, German, French, Italian
- Level: Beginner
- Certificate upon completion of the course
If you’re new to content creation, the world of social media graphic design can seem somewhat intimidating.
However, the truth is that most of the incredible, eye-catching graphics you see online aren’t created with expensive software by professional designers.
They’re usually created by people with little to no graphic design experience, using free tools that are simple and fun to learn.
This course by digital marketing strategist Maggie Stara will show you how to create beautiful graphics that can enhance your website and social media presence.
By the end of this course, you’ll be able to make your own:
- Canva graphics to use anywhere online and offline for print
- Instagram inspirational quote graphics, multi-post images and moving GIFs for Insta Stories
- Facebook graphics, cover photos and Facebook ad graphics
- Pinterest pins and board covers
- YouTube channel art, video thumbnails and image cut-outs
- Business eBooks, mockups and compressed images to ensure your website stays super fast
This content creation course is great for anyone who wants to save time and money by designing their own mobile-friendly graphics using free online tools.
Moreover, the course is under 4 hours long so you’ll be able to learn quickly and start implementing the material right away!
Key course features:
- 4 hours on-demand video
- 1 downloadable resource
- Full lifetime access
- Access on mobile and TV
- Certificate of completion
Writing Stories About Ourselves
Have you ever wondered why almost every Ted talk starts with a story?
The answer is simple: One of the six success factors of viral content (as seen in the previous course) is the use of emotional stories. When we create a memorable experience for the viewer, listener, or reader, we make our ideas sticky.
To have any chance at success as content creators, then, we must be powerful storytellers.
This is why Coursera’s course, Writing Stories About Ourselves, is so useful. Though it’s designed for memoir authors, content creators will also come out stronger after learning the tips and tricks that make our stories stand out from the crowd.
Successful creators often offer the same advice: Start your post with a personal story that illustrates your idea. Though it isn’t obligatory (I didn’t start this post that way since it’s more educational), when done right, it can make the difference between an average and an outstanding piece of content.
Here are two examples of posts I wrote using these course’s tips: At 86 Years Old, My Great-Grandmother Found Herself With a Newborn Baby, and The Time To Chase Your Dreams Is Now. Though I of course wouldn’t call them masterpieces (I still have a long way to go), they’re way better than what I could write before.
Likewise, if you want to strengthen your storytelling skills to up the stickiness of your ideas, check out this course.
Understanding Medical Research: Your Facebook Friend Is Wrong
Being a content creator comes with a huge responsibility. Whether we like it or not, our words have power.
Even if we’re a nobody, if we write about how someone should spend 40 days in the desert fasting to cure cancer while linking to a random study, someone in the audience is bound to believe us. Yikes!
As content creators, we must ensure that our sources are robust and that we know how to correctly interpret the information found in research studies. Not doing so is wrong on an ethical level — but also on a personal level. As soon as someone knowledgeable spots the inconsistencies in your content, poof, you’re out of the game.
That’s why Yale’s course, Understanding Medical Research: Your Facebook Friend Is Wrong, should be taken by everyone who loves to create scientifically-based content.
Reliablesoft: Content Marketing Full Course (Paid with Certification)
The first content marketing course that is worth considering is the Content Marketing Full Course by Reliablesoft (that’s us).
The course will teach you both basic and advanced content marketing techniques including:
- Introduction to content marketing
- How to design a winning content marketing strategy
- How to find content ideas for your content marketing campaigns
- How to create content that can get you links and social shares
- How to create pillar pages and rank higher in Google search results
- How to SEO optimize your content
- How to promote your content so that it gets the attention it deserves
- Which content marketing tools to use
- A content marketing checklist to follow
Why enroll in this course?
The course is suited for beginners in content marketing and for people who want to build the necessary skills to become professional content marketers.
It starts from the beginning and explains step-by-step how to use content marketing to constantly create high-quality content.
The course is part of the Digital Marketing Course Bundle so with your purchase you get access to 9 more courses that cover all areas of digital marketing.
Coursera: The Strategy of Content Marketing (Paid with Certification)
One of the authority websites in content marketing is copyblogger and this course is a combined effort between copyblogger and UC Davis University.
It’s not a course for beginners but it’s more suited to people that know the basics of content marketing and want to learn how to create a content marketing strategy.
It’s the longest course on this list (in duration) and it takes approximately 17 hours to complete.
The course covers the following topics:
- The Content Marketing Ecosystem
- The Strategic Context (The 7A Framework)
- Mapping the Journey: Crafting a Content Marketing Strategy
- The Strategic Types of Content
- Managing Your Content
Why enroll in this course?
If you are working for a company and your goal is to learn how to use content marketing to build a professional brand and authority, then this is the course to follow.
I wouldn’t recommend this course for freelancers or solo professionals because of the cost but for big companies who want to train their employees on content marketing strategies, this is one of the best courses to take.
Managing Emotions in Times of Uncertainty and Stress
Most content creators can agree that the worst sides of this line of work are the constant rejection and the uncertainty. When someone criticizes our art, it can feel like a personal attack. And not knowing how much money we’ll earn the next month — or if we’ll even make ends meet — can make us sleep-deprived.
This is why Yale’s Managing Emotions in Times of Uncertainty and Stress is a powerful tool for any content creator. Heck, for every worker out there.
Though aimed at teachers during the pandemic, the emotional intelligence tools the course provides can be life-changing. If you feel like you need help managing the downsides of content creation, check this one out.
Content Creation for Small Businesses is a short course that will help small businesses create relevant and engaging content for their websites and social media channels. The course will be delivered online and will include lectures, quizzes, assignments and a live chat forum to facilitate interaction between students. The intention of the course is to help you learn how to create content suited to your audience while avoiding any common pitfalls.